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A Community of Authority Equals Influence

A Community of Authority Equals Influence | Content Marketing & Content Strategy | Scoop.it
This edition of "Content Marketing Minds" introduces a powerful concept: building a community of authority.
Stefano Principato's insight:

Your community of authority is in your hands.

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Jeff Palmer's curator insight, November 25, 2013 1:34 AM

If you aren't using these strategies you have missed the boat.
Great ideas and insights into using communities to develop influence by Barry Feldman.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Make an Infographic in Less Than An Hour

How to Make an Infographic in Less Than An Hour | Content Marketing & Content Strategy | Scoop.it
Visual content has greatly increased in popularity and effectiveness over the past few years. But did you ever wonder just how people make those eye-catching infographics? Perhaps you’ve thought that it’s too complicated or that you’re not artistic enough. Take heart, this article will show you how to create an infographic in less than hour. …
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | Content Marketing & Content Strategy | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.
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The Pros & Cons of Social Media Tools: Tumblr

The Pros & Cons of Social Media Tools: Tumblr | Content Marketing & Content Strategy | Scoop.it
There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it…
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Planning Your Content: The 3 Stages of the Buyer’s Journey

Planning Your Content: The 3 Stages of the Buyer’s Journey | Content Marketing & Content Strategy | Scoop.it
Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.” There were many stages to my shopp…
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10 Types of Marketing Emails to Rock Your Business

10 Types of Marketing Emails to Rock Your Business | Content Marketing & Content Strategy | Scoop.it
Email marketing is here to stay and is a cost-effective and powerful component of many businesses inbound marketing strategy. However, considering the average click-through rate is 3.5% across all in…
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Instagram Contests: Tools and Tips for Marketers

Instagram Contests: Tools and Tips for Marketers | Content Marketing & Content Strategy | Scoop.it
Want to increase engagement on Instagram? Have you thought about contests? Discover tools and tips to help marketers run a successful Instagram contest.
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Content Marketing Tips: Using Case Studies and Testimonials

Content Marketing Tips: Using Case Studies and Testimonials | Content Marketing & Content Strategy | Scoop.it
Testimonials and case studies are critical components of a comprehensive content marketing strategy. Having a third-party endorsement adds an element of credibility to your marketing materials promot…
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Should I Share That? [Infographic]

Should I Share That? [Infographic] | Content Marketing & Content Strategy | Scoop.it
So you have a great idea for a blog post or you find a great explainer video online and want to share it with your audience. Your cursor drifts toward the share icon, but wait! Should you be sharing…
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5 Steps to a Winning Display Advertising Strategy

5 Steps to a Winning Display Advertising Strategy | Content Marketing & Content Strategy | Scoop.it
In the effort to reach their consumers, marketers and brands today have digital operations in their prime focus. But despite their best efforts, some are still not feeling the effect of their display…
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10 Simple Ways To Think About Content Marketing

10 Simple Ways To Think About Content Marketing | Content Marketing & Content Strategy | Scoop.it

Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.”

So, let’s talk about a simple content marketing strategy!

Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher value sales.



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Marc Kneepkens's curator insight, January 30, 7:13 AM

#Content #Marketing is such an incredibly valuable tool and every  business should make use of it.

Jeff Domansky's curator insight, January 30, 11:14 AM

Not onboard with content marketing yet? It's time, as the stats show!

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5 Instagram Tools Your Brand Needs to Start Using Today

5 Instagram Tools Your Brand Needs to Start Using Today | Content Marketing & Content Strategy | Scoop.it
Instagram has now over 400m followers and is a big part of the Facebook family in terms of reach and also potential for advertisement and revenue. There are a number of awesome sites and apps out the…
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5 Tips to Ensure Your Visual Content Is Seen

5 Tips to Ensure Your Visual Content Is Seen | Content Marketing & Content Strategy | Scoop.it
Feel like you could be doing more to get your visual content in front of your audience? Add these five steps to your content strategy.
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SMB Content Creation Checklist – 8 Strategic Steps to Consider [Infographic]

SMB Content Creation Checklist – 8 Strategic Steps to Consider [Infographic] | Content Marketing & Content Strategy | Scoop.it
Creating content is easy. It is creating content with relevance and value that is difficult, more so sustaining it. With great content comes great effort, time, knowledge, energy, and resources. Whil…
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3 Critical Content Marketing Strategies for Your Business Blog

3 Critical Content Marketing Strategies for Your Business Blog | Content Marketing & Content Strategy | Scoop.it
Still, at the end of 2015, many businesses do not have a website blog. Or, if they have had one, they have scrapped it because it was not achieving the ROI they expected. They came to the conclusion…
Stefano Principato's insight:

Keep the reading level as simple as possible. Sentences should be as short as possible; vocabulary should be as common as possible; eliminate unnecessary words, especially adverbs.

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Why Content Marketers Should Tap Into The Power Of Niche Influencers

Why Content Marketers Should Tap Into The Power Of Niche Influencers | Content Marketing & Content Strategy | Scoop.it
Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.
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4 Types of Content You Should Be Producing

4 Types of Content You Should Be Producing | Content Marketing & Content Strategy | Scoop.it
In today’s business world, the success of your website lives on the brace of one word: relevance. Delivering the right content, to the right visitor, at the right time has become the obsession of m…
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How B-to-B Marketers Can Use Periscope for Content Marketing

How B-to-B Marketers Can Use Periscope for Content Marketing | Content Marketing & Content Strategy | Scoop.it

B-to-B marketers don’t have to navigate Periscope in a vacuum.


Via massimo facchinetti
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The Complete Guide to Creating Infographics for Non-Designers

The Complete Guide to Creating Infographics for Non-Designers | Content Marketing & Content Strategy | Scoop.it
Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds. You’ve seen the beautiful, informative e…
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How to Create a Twitter Chat: 4 Success Tips

How to Create a Twitter Chat: 4 Success Tips | Content Marketing & Content Strategy | Scoop.it
Ready to host a Twitter chat? These tips will help you start your Twitter chat off with an audience that's ready to participate.
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8 Reasons Slideshare is Ideal for B2B Marketing

8 Reasons Slideshare is Ideal for B2B Marketing | Content Marketing & Content Strategy | Scoop.it
I regularly use Slideshare in my day-to-day B2B marketing work and the results are amazing! If you are trying to develop a content marketing strategy for your small business, Slideshare is an excelle…
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25 Brands to Follow for Visual Content Marketing Inspiration

25 Brands to Follow for Visual Content Marketing Inspiration | Content Marketing & Content Strategy | Scoop.it

Are you using visual content within your social media posts?

Want to know how visual marketing can help you stand out online?

Sure you do!
Because here's the reality.

If you're not creating visually appealing content that captures audience attention, your competition is.

Graphics can tell your company story, boost awareness and drive additional traffic to your product or service.

So how can you create content that helps you better connect with your fans and followers? 


Via Brian Yanish - MarketingHits.com
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The Complete Checklist for Call-to-Action Success

The Complete Checklist for Call-to-Action Success | Content Marketing & Content Strategy | Scoop.it
Calls to action (CTAs) are a small marketing tactic with a huge payoff. They don’t require tons of time or lots of money to perfect, but they’ll go a long way in attracting leads and converting c…
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How to Gain a Larger Twitter Following and Keep It Growing

How to Gain a Larger Twitter Following and Keep It Growing | Content Marketing & Content Strategy | Scoop.it
If you are starting to get frustrated about not having a good list of followers on Twitter, it is probably because you might not be using the right strategy. Growing followers on Twitter takes time,…
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How to Hook Customers with Habit-forming Products

https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build…
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How to Make your URLs SEO-Friendly #Infographic

How to Make your URLs SEO-Friendly #Infographic | Content Marketing & Content Strategy | Scoop.it
For any business, it is important to have URLs that are SEO-friendly, so that things work to your favor. Only if you ensure this, your website will rank high on search engines. There are some companies that help with making the URL as SEO-friendly as possible. For this, it is essential to keep it crisp. Along with this, it should be meaningful and the focus should be on having the right URLs. Immaterial of the length of the URL, it should emphasize on the business and the use of underscores should not be there. There are companies that guide on how to create URLs for various types of businesses.
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