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Why Google Authorship Is So Important

Why Google Authorship Is So Important | Content Marketing & Content Strategy | Scoop.it
The ticket to your desired Internet listing is Google authorship, a highly effective way of connecting and promoting content on search results pages. It’s free to use, easy to set up, and worth the effort—especially for us who dream the Google dream.
Stefano Principato's insight:

Google offers instructions for setting up authorship on the blogs where you contribute.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Get 50% More Leads With Smart Content Marketing

How to Get 50% More Leads With Smart Content Marketing | Content Marketing & Content Strategy | Scoop.it
Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many s…
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10 PR hacks on Paid Content

10 PR hacks on Paid Content | Content Marketing & Content Strategy | Scoop.it
The latest findings from the CIPR’s State of the Profession 2015 survey provide a powerful reminder for public relations practitioners as to why the topic of paid media needs to be addressed urgently. The majority of respondents to the CIPR…Read more ›
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Social Gaming and the Evolution of Modern Dining

Social Gaming and the Evolution of Modern Dining | Content Marketing & Content Strategy | Scoop.it
With social sharing being one of the main drivers behind the creation of new apps, it comes as no surprise that restaurants are looking for new ways to heighten the eating experience. Since the inven…
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12 Incredibly Useful Software Tools for Video Pros

12 Incredibly Useful Software Tools for Video Pros | Content Marketing & Content Strategy | Scoop.it
Freelance video production is an amazing job, one adorned with interesting locales, weird and wonderful clients, and occasional brushes with stardom. In a week, a freelancer might go from shooting a…
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Making It Personal: Creating Content Marketing That Converts

Making It Personal: Creating Content Marketing That Converts | Content Marketing & Content Strategy | Scoop.it
You’ve heard it before: People work with people they know, like, and trust. Conveying, through your content marketing, who you are and how you work — your personality and that of your business ��…
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C. Todd Livengood's curator insight, February 26, 9:48 AM

"The content marketing utilized to promote your business should be created with the goal of communicating in a way that is personal and therefore trust-building. Your social media updates, blog posts, e-newsletters, web content, presentations — marketing communications across the board — should incorporate various tactics that reinforce confidence in you, and encourage working with your company."

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A Guide to Twitter Video

A Guide to Twitter Video | Content Marketing & Content Strategy | Scoop.it
It’s no secret that video is going to be big in 2015. Content marketing is developing at such a rate that stand-out is becoming challenging – video offers a great opportunity to display your cont…
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Your 16-Point Content Publishing Checklist

Your 16-Point Content Publishing Checklist | Content Marketing & Content Strategy | Scoop.it
Preparing blog content for posting can involve a dizzying number of moving parts. Review this 16-point checklist before you hit "Publish."
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The Buyer Journey: Content Marketing Versus Sales Enablement

The Buyer Journey: Content Marketing Versus Sales Enablement | Content Marketing & Content Strategy | Scoop.it
Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to…
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What is Visitor to Lead Management?

What is Visitor to Lead Management? | Content Marketing & Content Strategy | Scoop.it
74% of the buying decision is made in advance of the first sales call, 50% before an email address is captured. So why wait until marketing automation or CRM to tailor the digital experience? Digital…
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7 Tools To Help Increase Your Conversion Rate

7 Tools To Help Increase Your Conversion Rate | Content Marketing & Content Strategy | Scoop.it
Your website conversion rate is one of the most important online metrics you are required to measure. Measuring your conversion rate is one aspect, but you then need to consider how you are going to…
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McKinsey Help to Illuminate Changes in B2B Buying Behaviour

McKinsey Help to Illuminate Changes in B2B Buying Behaviour | Content Marketing & Content Strategy | Scoop.it
A recent article in the McKinsey quarterly has highlighted a phenomenon that many of us have observed: B2B purchasing decisions are tracing increasingly complex journeys – and these changes are…
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6 Crowdfunding Sites: Which Is Best for You?

6 Crowdfunding Sites: Which Is Best for You? | Content Marketing & Content Strategy | Scoop.it
With so many crowdfunding sites out there, it's hard to know which one is best for your campaign.
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Nurture Your Leads with Narrative (Infographic)

Nurture Your Leads with Narrative (Infographic) | Content Marketing & Content Strategy | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…
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Marco Favero's curator insight, February 19, 5:46 AM

aggiungi la tua intuizione ...

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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | Content Marketing & Content Strategy | Scoop.it
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing…
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How to Audit Your Content Marketing Strategy

How to Audit Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Looking for a wild way to spend your evenings, or a fascinating project to really dig your teeth into at work? Well… conducting a content audit isn’t it. Auditing your website’s marketing content isn’t a glamorous activity, but it’s an absolutely critical part of getting the most out of your content marketing campaigns. A content …
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How to Use Video to Drive Phenomenally Better Content Marketing Results

How to Use Video to Drive Phenomenally Better Content Marketing Results | Content Marketing & Content Strategy | Scoop.it
You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness throu…
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How To Structure A Killer Content Marketing Campaign

How To Structure A Killer Content Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn’t be further from the truth. Content marketing is an art, of strategy…
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Lead Generation Explained

Lead Generation Explained | Content Marketing & Content Strategy | Scoop.it
You are in the business of making money (unless you are a not-for-profit or philanthropic). If you aren’t, you should be. As a business owner, or potential business owner, turning a profit shou…
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JP 's curator insight, February 27, 7:19 AM

Great article on the basics of lead generation and the importance of defining the stages of the sales funnel

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4 Ways to Use SlideShare for Lead Generation |

4 Ways to Use SlideShare for Lead Generation | | Content Marketing & Content Strategy | Scoop.it
Are you using SlideShare as a social media marketing option? This article shares how to use SlideShare to improve your marketing and lead generation.
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Eric Webb | Marketing Executives Network Group's curator insight, February 26, 10:45 AM

Slide Share is mentioned a lot as a content marketing tool but many executives are still unaware of this great channel. Read about the advantages of using it.

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12 Tools for the 3 Cs of Content: Curation, Creation and Collaboration

12 Tools for the 3 Cs of Content: Curation, Creation and Collaboration | Content Marketing & Content Strategy | Scoop.it
Thanks to the Content Marketing Institute’s report on 2015 Benchmarks, Budgets and Trends, we know that 69% of marketers are creating more content now than they did one year ago. But managing multi…
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The Art Of Creating Shared Experiences

The Art Of Creating Shared Experiences | Content Marketing & Content Strategy | Scoop.it
‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Exper…
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Marco Favero's curator insight, February 23, 10:22 AM

aggiungi la tua intuizione ...

PivotPointBrands's curator insight, February 23, 1:27 PM

This is the beginning of a very interesting discussion. Although community marketing managers would say that this is what the do for a living, the idea of strategically creating experiences related to your brand that are intended for sharing is truly an art. It seems that the most shared experiences are accidental ones like the Left Shark, so authenticity is key.

ContentArt's curator insight, February 23, 1:36 PM

Content is design, creation and yes: experience.  Not only is the experience you suggest to readers but also the one we have while making it travel from our minds to our desired formats.  Want to share yours? 

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7 Steps To Getting Your Brand’s Instagram Channel Off The Ground [Infographic]

7 Steps To Getting Your Brand’s Instagram Channel Off The Ground [Infographic] | Content Marketing & Content Strategy | Scoop.it
Are You New To Instagram And Are You Not Seeing The Results You Expected? Well, let me be the one to say it; it might not be Instagram, it might you (and the expectations you’ve set!). Ouch! No one…
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SEO Survival Guide: 10 Tips for Content Marketing Success

SEO Survival Guide: 10 Tips for Content Marketing Success | Content Marketing & Content Strategy | Scoop.it
Just a few years ago, articles about SEO consisted almost entirely of advice on how to carry out the day-to-day technical aspects of keyword research, on-site optimization and link building. And whil…
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Get Your Rank Up: The Essential Guide to SEO

Get Your Rank Up: The Essential Guide to SEO | Content Marketing & Content Strategy | Scoop.it
Creating visibility and authority in search comes from understanding how users search and applying strategic optimization to appeal to niche interests. Search engines are designed to help users find…
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How to Use Canva to Give Context to Your Promotional Images

How to Use Canva to Give Context to Your Promotional Images | Content Marketing & Content Strategy | Scoop.it
Sweepstakes and contests are incredibly visual promotions that require attractive images in order to spark the interest of your audience. In our Advanced Guide To Sweepstakes, we have an entire secti…
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Marco Favero's curator insight, February 19, 5:46 AM

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