Content Marketing & Content Strategy
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Improve Your Content Marketing

Improve Your Content Marketing | Content Marketing & Content Strategy | Scoop.it
To be effective as a content marketer you need knowledge and insights. BuzzSumo finds me the popular content, which I can review and decide to share. One advantage of BuzzSumo is that you can see the platforms where content is not being shared much.
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BuzzSumo looks like it could be a great practical tool for content marketers. It is currently in beta and currently free, so register now and try it out.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Facebook for Business: The Ultimate Facebook Marketing Guide

Facebook for Business: The Ultimate Facebook Marketing Guide | Content Marketing & Content Strategy | Scoop.it
Help for beginner, intermediate & advanced marketers working w/ Facebook pages, profiles, groups, ads, Live video, analysis, contests, & more.
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How to Be Successful with Content Marketing

How to Be Successful with Content Marketing | Content Marketing & Content Strategy | Scoop.it
Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Fo…
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Get Over Your Creativity Block With These 20 Social Media Content Ideas

Get Over Your Creativity Block With These 20 Social Media Content Ideas | Content Marketing & Content Strategy | Scoop.it
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve cer…
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How to Create an Effective Email Marketing Campaign [Infographic]

How to Create an Effective Email Marketing Campaign [Infographic] | Content Marketing & Content Strategy | Scoop.it
You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in s…
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How to Measure Content Marketing ROI: A Simple 4 Step Process

How to Measure Content Marketing ROI: A Simple 4 Step Process | Content Marketing & Content Strategy | Scoop.it
Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media Studios, and I did some digging to figure ou…
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These Are Some of the Best Video Marketing Tools Available

These Are Some of the Best Video Marketing Tools Available | Content Marketing & Content Strategy | Scoop.it
Increase Your Reach With These Video Marketing Resources Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start…
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5 Tools to Supercharge Your Content Marketing Results

5 Tools to Supercharge Your Content Marketing Results | Content Marketing & Content Strategy | Scoop.it
Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of already having to deliver really great educational and…
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How to Build a Relevant Instagram Following 

How to Build a Relevant Instagram Following  | Content Marketing & Content Strategy | Scoop.it
Instagram is becoming an increasingly popular social media, which makes knowing how to build a relevant following essential to branding success
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Facebook Live Tools: An Essential Checklist for Creators

Facebook Live Tools: An Essential Checklist for Creators | Content Marketing & Content Strategy | Scoop.it
Wondering what tools and desktop software you need for a Facebook Live show? Learn how to manage the technical side of a Facebook Live show.
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30+ Free Instagram Tools to Help You Grow Your Following

30+ Free Instagram Tools to Help You Grow Your Following | Content Marketing & Content Strategy | Scoop.it
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories…
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4 Ways to Stand Out In an Oversaturated Niche

4 Ways to Stand Out In an Oversaturated Niche | Content Marketing & Content Strategy | Scoop.it
One of the most common questions I get from prospective coaching clients is whether or not online marketing has become an oversaturated niche. Mind you, most of them are not in the online marketing n…
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B2B Content Marketing: 12 Master Tips That You Need to Know

B2B Content Marketing: 12 Master Tips That You Need to Know | Content Marketing & Content Strategy | Scoop.it
Only 37% of B2B marketers have a documented B2B content marketing strategy! Ouch. Maybe that’s you. Do you see why it’s important to have a documented strategy, but just don’t know…
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15 Tools for an Effective Visual Marketing Campaign

15 Tools for an Effective Visual Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Many marketers focus their attention on the verbal aspects of their marketing, and graphics receive minimal attention and effort. However, the reality is that non-verbal communication is critical whe…
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How to Repurpose Blog Posts Into Instagram Albums

How to Repurpose Blog Posts Into Instagram Albums | Content Marketing & Content Strategy | Scoop.it
Looking for Instagram content ideas? Learn how to group multiple images from blog posts into Instagram albums to produce engaging content.
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Your 7-Step Checklist to Creating Content That Works

Your 7-Step Checklist to Creating Content That Works | Content Marketing & Content Strategy | Scoop.it
In our previous blog, we wrote about “naked content,” our theory that high-quality content cannot stand on its own. We, as content creators, also need to look at how that content functions as par…
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The unexpected in-house benefits of content marketing

The unexpected in-house benefits of content marketing | Content Marketing & Content Strategy | Scoop.it
In 2017, most of us are now familiar with the concept of ‘content marketing’ and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a business in numerous ways: improved visibility in search engines and the wider marketplace; higher domain authority for your site; more referral and social traffic; increased conversion rates; and deeper relationships with customers over time are among the benefits most frequently mentioned.

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Shareable Content: 15 Ways to Create It That Will Explode Your Traffic

Shareable Content: 15 Ways to Create It That Will Explode Your Traffic | Content Marketing & Content Strategy | Scoop.it
Looking for ways to create more shareable content? Read this guide packed with 15 actionable tips to get more shares for your content right now.

Via Os Ishmael, massimo facchinetti
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Rupesh Kumar's curator insight, August 21, 12:48 PM
nice insight
 
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Optimizing Twitter Hashtags for your Business

Optimizing Twitter Hashtags for your Business | Content Marketing & Content Strategy | Scoop.it
Optimizing Twitter hashtags can help new prospects find your business. Here are 10 tips to revamp your hashtagging strategy.
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7 Easy Questions That Will Tell You If Your Content Marketing Is Working

7 Easy Questions That Will Tell You If Your Content Marketing Is Working | Content Marketing & Content Strategy | Scoop.it
A lot of marketers make the mistake of setting and forgetting their campaigns. But doing a self-audit can be quick and easy if you know the questions you have to ask.

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Ultimate Guide to Content Curation

Ultimate Guide to Content Curation | Content Marketing & Content Strategy | Scoop.it
In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts…
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Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?

Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign? | Content Marketing & Content Strategy | Scoop.it
Machine learning is slowly transforming the way we interact with visual content. When you type “beach” in your Google Photos, the Assistant will find and show you all the photos from your summer…
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The 4 Types of Content That’ll Increase Leads and Conversions

The 4 Types of Content That’ll Increase Leads and Conversions | Content Marketing & Content Strategy | Scoop.it
As a brand, you’re continuously revisiting your content strategy to keep things fresh and enjoyable. But, after you’ve revised your content strategy, where do you go from there? Visually pleasing…
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5 tips to increase the emotional impact of Online Training

5 tips to increase the emotional impact of Online Training | Content Marketing & Content Strategy | Scoop.it
There are two key reasons why emotions play such a pivotal role in online training. The first is that positive experiences stand out in our minds. These online training experiences are associated with feelings of happiness or satisfaction. Thus, our brains automatically flag the ideas that are linked to these favorable emotions. For example, employees are more likely to remember the company policies if they are framed within a positive online training environment.

The second reason is more physiological in nature. Our brains house the amygdala, which is in charge of regulating our emotional state and retaining memories. When an online training course triggers the amygdala, employees are more likely to remember and retain the information. This small but powerful region of the brain also determines the emotional significance of everyday events and activities. It also uses our feelings to evaluate and interpret the meaning of personal experiences.

In addition, emotions typically trump more practical thought processes, such as decision making, problem solving, or evaluating a situation. As such, creating a positive online training environment puts employees in the right frame of mind. This enables them to build a solid emotional foundation before jumping into other practical pursuits, like putting their skills into practice via an online training simulation.

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12 Examples of How NOT to Use LinkedIn for Social Selling

12 Examples of How NOT to Use LinkedIn for Social Selling | Content Marketing & Content Strategy | Scoop.it
Sales and marketing on social networking sites like LinkedIn can be tricky for people who are accustomed to the typically aggressive interruption style approach
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Take Your Blog Posts to the Next Level with These 4 Tools

Take Your Blog Posts to the Next Level with These 4 Tools | Content Marketing & Content Strategy | Scoop.it
Improve Your Blog Content with These 4 Tools Today I have some resources to help you improve your blog content strategy and reach. Here’s four links with tips and tricks to kick start your Monday.…
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