Over a quarter of the worlds 4 billion mobile phones are smartphones. With tablet and mobile internet use expected to overtake desktop usage later this year mobile marketing needs to be at the top of any digital marketer's agenda. Find out why marketers need to be focusing heavily on mobile marketing and what they need to be implementing - now.
Companies have always been interested in learning more about their customers. In today's digital age, they have a plethora of tools available to learn what conversations their customers are having (and where) about their company, their brand, and their competitors.