Content Marketing...
Follow
Find
24.3K views | +67 today
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing | Content Marketing & Content Strategy | Scoop.it
Content is the foundation and cornerstone of the knowledge web that is driven by search and social networks. Here are the 10 Commandments of content marketing
Stefano Principato's insight:

Is content marketing part of your digital marketing strategy?  Could you do better? What is missing from your tactics?

more...
No comment yet.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

6 Tips To Planning A Successful Webinar

6 Tips To Planning A Successful Webinar | Content Marketing & Content Strategy | Scoop.it
Rolling out a new software product and want to get the word out to your target audience? Need to do a briefing on a new product or program? Have tips and best practices you want to share with custome…
more...
Marco Favero's curator insight, Today, 6:04 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Darwin’s Inbound Marketing Clover – It’s More Than Owned, Earned & Paid

Darwin’s Inbound Marketing Clover – It’s More Than Owned, Earned & Paid | Content Marketing & Content Strategy | Scoop.it
Over the past half a dozen years or so, all I’ve heard about in my circles is “owned, earned, and paid” media types. Marketing professionals love … and I mean LOVE … ter…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

What’s in a Keyword?

What’s in a Keyword? | Content Marketing & Content Strategy | Scoop.it
In the world of PPC advertising, keywords are pretty important. But what are they? And why are they important to an advertising campaign? Well, let’s find out. Keywords are somewhat self-explanator…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

8 Reasons Why a Webinar is a Great Marketing Tool

8 Reasons Why a Webinar is a Great Marketing Tool | Content Marketing & Content Strategy | Scoop.it
Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occu…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Complete Guide to Creating the Perfect Facebook Page for Your Business

The Complete Guide to Creating the Perfect Facebook Page for Your Business | Content Marketing & Content Strategy | Scoop.it
From A to Z, what you need to know to get build and manage a killer Facebook page.
more...
Marco Favero's curator insight, October 20, 11:51 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

7 Essential Content Promotion Tools and Platforms

7 Essential Content Promotion Tools and Platforms | Content Marketing & Content Strategy | Scoop.it
In my last article, I highlighted 5 ways to reuse and distribute content for content marketing success. Today, we will take a look at the promotional side of content marketing and the various tools y…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Use Google+ Profiles and Pages for Better Visibility |

How to Use Google+ Profiles and Pages for Better Visibility | | Content Marketing & Content Strategy | Scoop.it
Are you using Google+? This article shares three tips for optimizing your Google+ profile and business page to make your business more visible.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

10 Ways to Improve Your Content Marketing

10 Ways to Improve Your Content Marketing | Content Marketing & Content Strategy | Scoop.it
Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your ...
more...
Scooped by Stefano Principato
Scoop.it!

20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Content Marketing & Content Strategy | Scoop.it
Got a presentation coming up? Here are 20 tools you can use to make sure it goes off without a hitch.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

30 Creative Email Ideas For Your Holiday Email Marketing

30 Creative Email Ideas For Your Holiday Email Marketing | Content Marketing & Content Strategy | Scoop.it
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to …
more...
Scooped by Stefano Principato
Scoop.it!

The Mobile Marketing Takeover #infographic

The Mobile Marketing Takeover #infographic | Content Marketing & Content Strategy | Scoop.it
Over a quarter of the worlds 4 billion mobile phones are smartphones. With tablet and mobile internet use expected to overtake desktop usage later this year mobile marketing needs to be at the top of any digital marketer's agenda. Find out why marketers need to be focusing heavily on mobile marketing and what they need to be implementing - now.
more...
Jeff Guzzo's curator insight, October 20, 3:34 AM

The article The mobile marketing Takeover is about how mobile use is taking over desktop use. "Over a quarter of the world's 4 billion mobile phones are smartphones. With tablet and mobile internet use expected to overtake desktop usage later this year, mobile marketing needs to be a the top of any digital market's agenda." (visuallistan.com). With regards to the quote, marketers should focus heavily on mobile marketing this year and in the future if they want to achieve progressing revenue. Another interesting fact stated in the article was that over half of local web searches for products or services are done on a mobile device. With this in mind, it is clear that the implementation of mobile marketing would theoretically be beneficial to firms, since over half of searches for products and services are seen on a mobile device. The other important information this article covers is social media's role on mobile marketing. Since social media is used on mobile devices more so than desktop, that means utilizing mobile marketing through social media channels is another piece to the puzzle of success in the marketing world today. I think this article provided a lot of useful points that marketers should be, and already are, aware of. Many marketers will implement these useful points in the near future, as the mobile marketing takeover progresses. 

 

-Jeff G.

Scooped by Stefano Principato
Scoop.it!

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with downloadable framework from Jay Baer.
more...
Scooped by Stefano Principato
Scoop.it!

33 Resources to Write Great Blog Headlines

33 Resources to Write Great Blog Headlines | Content Marketing & Content Strategy | Scoop.it
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep u…
more...
Scooped by Stefano Principato
Scoop.it!

The Art Of Content Curation

The Art Of Content Curation | Content Marketing & Content Strategy | Scoop.it
Last week I was chatting with an acquaintance about content marketing, social media marketing in particular. He quipped facetiously, “Yeah getting a bunch of RSS feeds into Hootsuite, or whatever, …
more...
Marco Favero's curator insight, Today, 6:04 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

How to Boost Your Inbound Marketing with Explainer Videos! (Infographic)

How to Boost Your Inbound Marketing with Explainer Videos! (Infographic) | Content Marketing & Content Strategy | Scoop.it
Online marketing has changed for good during the last years and it’s moving towards new forms of content that actually help audiences and not just focus on hard-selling their products. Old-school …
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Content Marketing & Content Strategy | Scoop.it
Do you want to create posts that people can’t but share? Do want to maximize the social media ROI for your posts and stand out among the sea of content being churned out every day? Creating shareab…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Build an Instagram Influencer Campaign in Six Steps

How to Build an Instagram Influencer Campaign in Six Steps | Content Marketing & Content Strategy | Scoop.it
Social Media - Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

What Is Content Marketing? 7 Definitions

What Is Content Marketing? 7 Definitions | Content Marketing & Content Strategy | Scoop.it
Content marketing continues to be red hot, and the reason is simple – it works. However, there’s a problem with it. The problem is a lot of people mean a lot of different things when they use the…
more...
Marco Favero's curator insight, October 20, 11:56 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

The Future of Technical Communication is Marketing

Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything …
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Research Your Competition on Facebook |

How to Research Your Competition on Facebook | | Content Marketing & Content Strategy | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

What is Responsive Web Design? RWD

What is Responsive Web Design? RWD | Content Marketing & Content Strategy | Scoop.it
This video explains how responsive web design works as well as why you should be investing in a responsive design for your site!
more...
Don Hileman's curator insight, October 20, 9:08 AM

In the past, if a business wanted a "mobile" friendly website, they would opt for creating a completely separate, "mobile" ready website. When a user would go to their web address on a mobile device, the mobile version of the site would display. This often meant double the work for the website content manager. Today, there is a better option and it is called Responsive Web Design.

 

It's hard to believe, but Responsive Web Design has been around for nearly a decade. Responsive Web Design allows businesses to maintain a single website while offering a unique experience for mobile users. Responsive websites adapt to the smaller screen size of a phone and make their experience viewing your website more enjoyable.

Scooped by Stefano Principato
Scoop.it!

The Social Media Manager's Guide to Staying Organized

The Social Media Manager's Guide to Staying Organized | Content Marketing & Content Strategy | Scoop.it
Learn the best tips on staying organized from successful social media managers from companies both big and small.
more...
Scooped by Stefano Principato
Scoop.it!

12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need t…
more...
Scooped by Stefano Principato
Scoop.it!

Social listening #infographic

Social listening #infographic | Content Marketing & Content Strategy | Scoop.it
Companies have always been interested in learning more about their customers. In today's digital age, they have a plethora of tools available to learn what conversations their customers are having (and where) about their company, their brand, and their competitors.
more...
Scooped by Stefano Principato
Scoop.it!

Beginner’s Guide: SEO – On-Page Analysis

Beginner’s Guide: SEO – On-Page Analysis | Content Marketing & Content Strategy | Scoop.it
It seems that these days you can find a million free tools online that will make the process of on-page analysis incredibly simple. Not so long ago, most of this work would of had to have been done m…
more...