Content Marketing...
Follow
Find
18.6K views | +3 today
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

How To Create Amazing Audio Content

How To Create Amazing Audio Content | Content Marketing & Content Strategy | Scoop.it

Audio content seems like the easiest thing in the world to create: you press “record,” start talking and… voila… you have yourself a podcast or a radio show!

But sadly, like most things in life, creating amazing audio content ain’t always that easy. It takes planning and practice.

Stefano Principato's insight:

These eight tips will help get you started…

more...
No comment yet.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

43 Tips For Creating Viral Content Campaigns (Research)

43 Tips For Creating Viral Content Campaigns (Research) | Content Marketing & Content Strategy | Scoop.it
In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research,…
more...
No comment yet.
Rescooped by Stefano Principato from Brand Content & Content Marketing
Scoop.it!

7 Marketing Diagrams That Explain Content Marketing

7 Marketing Diagrams That Explain Content Marketing | Content Marketing & Content Strategy | Scoop.it

When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain interrelated concepts and tricky ideas. Nothing makes a muddy post clear like a good visual.


Via Geoffrey Laloux
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Use Visual Content for Real-Time Engagement |

How to Use Visual Content for Real-Time Engagement | | Content Marketing & Content Strategy | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

12 Reasons to Use Visual Content [Infographic]

12 Reasons to Use Visual Content [Infographic] | Content Marketing & Content Strategy | Scoop.it
Visual content grabs attention, is processed faster by the brain, generates more engagement and influences emotions.
more...
Miguel A. de Jesus's curator insight, July 24, 2:29 PM

Great analysis and information. Worthy of your time and review!

Scooped by Stefano Principato
Scoop.it!

The Evolution of The Content Marketing Ecosystem

The Evolution of The Content Marketing Ecosystem | Content Marketing & Content Strategy | Scoop.it
Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and social media are converging. The…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Content Generation Tools Digital Marketers Can’t Live Without

4 Content Generation Tools Digital Marketers Can’t Live Without | Content Marketing & Content Strategy | Scoop.it
Farewell writer’s block! By using the follow six topic generation tools, you can develop article topics when you don’t have the slightest clue. Here are the four tools: 1. Blog Topic Generator Bl…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Content Marketing & Content Strategy | Scoop.it
Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with …
more...
Marc Kneepkens's curator insight, July 20, 10:35 AM

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

massimo scalzo's curator insight, July 21, 3:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 7:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
Scooped by Stefano Principato
Scoop.it!

10 Creative or Weird Uses of Instagram

10 Creative or Weird Uses of Instagram | Content Marketing & Content Strategy | Scoop.it
Instagram might be the land of selfies, sunsets and food pics— and that’s totally fine with us— but it’s also home to some of the most creative social media minds in the business. Marketers, …
more...
Vincent Orleck's curator insight, July 18, 2:41 PM

#FunFriday

Mende Smith's curator insight, July 18, 4:09 PM

This is a fun read.

Scooped by Stefano Principato
Scoop.it!

How Content Marketing is Used by the B2B Company #infographic

How Content Marketing is Used by the B2B Company #infographic | Content Marketing & Content Strategy | Scoop.it
This infographic describes why marketers create content, how they use content, and where they post content. The best business to business content marketing practices and most popular tactics are outlined in this fun and informative infographic!
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

3 Steps to Create Podcasts With Google Hangouts On Air |

3 Steps to Create Podcasts With Google Hangouts On Air | | Content Marketing & Content Strategy | Scoop.it
Want to double the size of your podcast audience? Here's how to create podcasts with Google Hangouts On Air and gain a live audience for your podcast.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

3 Content Marketing Metrics You Should Report Every Week

3 Content Marketing Metrics You Should Report Every Week | Content Marketing & Content Strategy | Scoop.it
How often do you review your content marketing metrics and report results to your leadership team? That question to marketers is like when a dentist asks you, “Have you been flossing regularly?” …
Stefano Principato's insight:
1. Organic Search Traffic2. Referral Traffic3. Conversions
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Storymapping: A MacGyver Approach to Content Strategy

** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a sh…
Stefano Principato's insight:

How to do quality content strategy work even when constraints are many 
• How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you 
• How storymaps can be used across different touchpoints and content areas to improve the user experience.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Calculate Content Marketing ROI

How To Calculate Content Marketing ROI | Content Marketing & Content Strategy | Scoop.it
Content marketing sure is in fashion at the moment. But lots of people are, perhaps understandably, reluctant to follow fashion for fashion’s sake. Senior managers in particular often want to know …
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

SEO 101 For First Time Bloggers

SEO 101 For First Time Bloggers | Content Marketing & Content Strategy | Scoop.it
Launching a blog is exciting – but more exciting is seeing people actually reading and responding to your content. To make that happen, however, people need to actually find your content – and, l…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Use Storytelling Techniques to Market Your Business (7 Steps)

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Content Marketing & Content Strategy | Scoop.it
You have a product or service to sell. You need to reach people to sell what you’re offering. You need to break through the noise to get people’s attention, and you need to do it in a way that is…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

[VIDEO] The New Definition of SEO

[VIDEO] The New Definition of SEO | Content Marketing & Content Strategy | Scoop.it

Thinking of optimizing your website for key phrases in order to help that page rank as a result? Forget about it.

What if we told you that none of that actually matters?  Enter: The New Definition of SEO.

more...
Glenn Cooper's curator insight, July 24, 1:07 AM

It's not about You it's about Them!

PIP-UK's comment, July 24, 10:02 AM
Is this really a new definition? Seems like it's the same but slightly different. Thanks for sharing :-) Good to know what others are thinking
Scooped by Stefano Principato
Scoop.it!

9 Informative Infographics To Guide Your Visual Content Marketing

9 Informative Infographics To Guide Your Visual Content Marketing | Content Marketing & Content Strategy | Scoop.it
Since visual content arrived on the scene back in 2012, it has showed no signs of stopping. Best practices on social media sites like Facebook and Twitter always reference images and videos as key el…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Content Strategy Simplified: The G.O.S.T. Model - Business 2 Community

Content Strategy Simplified: The G.O.S.T. Model - Business 2 Community | Content Marketing & Content Strategy | Scoop.it
Business 2 CommunityContent Strategy Simplified: The G.O.S.T. ModelBusiness 2 CommunitySub-headers equate to strategies, as you have to execute on each one individually to achieve the greater objective.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Visualistan: The Content Marketing Revolution #infographic

Visualistan: The Content Marketing Revolution #infographic | Content Marketing & Content Strategy | Scoop.it
Great content tells a story, it speaks to the truth, and it drives leads and traffic to your website. Investing in content is the crux of SEO success in today's digital world, but people-friendly content has the power to go far further than good rankings.
more...
juandoming's curator insight, July 20, 11:06 AM

add your insight...

Scooped by Stefano Principato
Scoop.it!

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic] | Content Marketing & Content Strategy | Scoop.it
Learn about the reasons you should be incorporating visual content into your marketing campaigns in this infographic from Digital Marketing Philippines.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 KPI Metrics You Must Include In Your Inbound Marketing Review

7 KPI Metrics You Must Include In Your Inbound Marketing Review | Content Marketing & Content Strategy | Scoop.it
How much revenue are you taking in from your inbound marketing efforts?  To measure the success of inbound marketing you must review some KPI (key performance indicator) metrics.  Knowing which KPI…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

16 Steps to Compelling Content Creation

16 Steps to Compelling Content Creation | Content Marketing & Content Strategy | Scoop.it
16 Steps to Compelling Content Creation by Douglas Karr on Marketing Technology Blog
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Key Elements of a Successful Content Marketing Strategy

5 Key Elements of a Successful Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
As a content marketing consultant for several tech startups and small businesses, I’ve seen a steep rise in the number of companies who’re now taking content marketing much more seriously and und…
Stefano Principato's insight:
1- Have Clearly Defined Objectives2- Know Exactly Who Your Audience Is3- Optimize For Maximum Conversion4- Be a Great Storyteller

5- Promote Aggressively



more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

What’s The ROI Of A Content Operation? (Infographic)

What’s The ROI Of A Content Operation? (Infographic) | Content Marketing & Content Strategy | Scoop.it
If you want to see your content drive business for your organization, investing in its production is a must. But it’s not enough. You need to invest in building a content marketing operation. A con…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Luxury brands on YouTube: Does the content match their reputations?

Luxury brands on YouTube: Does the content match their reputations? | Content Marketing & Content Strategy | Scoop.it
In the early days of social media luxury brands attracted huge followings simply because people liked to be associated with aspirational companies.
more...
No comment yet.