Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for ecommerce is a measurement of how much shoppers will spend in an online store for as long as those customers continue to shop at that store. CLV may be applied to a particular customer or used to estimate the value of acquiring a new customer who matches some known profile or persona.
12 years ago a small website called YouTube quietly popped up and singlehandedly changed the world of video as we know it. Everyone blew off their dusty camcorders and brushed up on their acting...read more
In Permission Marketing, Seth Godin introduces a marketing concept that will resonate with you no matter your business or profession for that matter. Seth discusses how traditional marketing attempts to draw our attention by incessantly...read more
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.