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7 Content Ideas for Personal Branding Success

7 Content Ideas for Personal Branding Success | Content Marketing & Content Strategy | Scoop.it
7 evergreen content ideas to save you time creating personal branding content from different perspectives for different markets, media, and levels of detail
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Consider applying the 7 content ideas to prospects at different experience levels. Think in terms of writing to advanced users ordissatisfied users who aren’t getting full value from their current investment.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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The Fundamentals of Search Engine Optimisation #infographic

The Fundamentals of Search Engine Optimisation #infographic | Content Marketing & Content Strategy | Scoop.it
Here is JSEO's visual insight into the basics of SEO. Explore Just SEO to keep up to date with all the relevant online marketing news & receive expert advice about how you can optimize all elements of your businesses digital campaigns.
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Marco Favero's curator insight, Today, 6:43 AM

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Visualistan: The Small Business Content Marketing Toolbox #infographic

Visualistan: The Small Business Content Marketing Toolbox #infographic | Content Marketing & Content Strategy | Scoop.it
Online content has become a mainstay of today's small business marketing strategy. Are you equipped with the tools you need for the job? Here are five essential content types that no content marketer should be without.
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Marco Favero's curator insight, September 22, 3:09 PM

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How To Get Your Sales Leads To Convert Quickly (Infographic)

How To Get Your Sales Leads To Convert Quickly (Infographic) | Content Marketing & Content Strategy | Scoop.it
In an ideal sales world, every sales lead would turn into an accessible, eager prospect, one that move quickly through the sales funnel with no hesitation or objections. But, as any sales professiona…
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Marco Favero's curator insight, September 22, 3:08 PM

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Content Marketing & Content Strategy | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.
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Laura Armbruster's curator insight, September 22, 6:35 AM

Content - an important aspect of inbound marketing!

Marco Favero's curator insight, September 22, 7:35 AM

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Mr Tozzo's curator insight, Today, 8:07 AM

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

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The True ROI of Design: A Closer Look at Research from Around the World

The True ROI of Design: A Closer Look at Research from Around the World | Content Marketing & Content Strategy | Scoop.it
We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on …
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Marketing Rule Number One (And Two)

As a content marketing consultant, the most common question I get is,"How do I create interesting content about my dull product?" The answer: follow marketing …
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What is Inbound Marketing?

What is Inbound Marketing? | Content Marketing & Content Strategy | Scoop.it
Inbound marketing refers to the marketing endeavors in the purpose of promoting a company through different types of content such as blogs, videos, e-books
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Your Complete Crowdfunding Campaign Checklist #infographic

Your Complete Crowdfunding Campaign Checklist #infographic | Content Marketing & Content Strategy | Scoop.it
Launching a crowdfunding campaign may be exciting, but it's also exhausting. Use this checklist to help you through the hectic months ahead!
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Marco Favero's curator insight, September 20, 2:50 PM

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How to Write a Content Marketing Plan in 7 Steps

How to Write a Content Marketing Plan in 7 Steps | Content Marketing & Content Strategy | Scoop.it
Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unl…
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Marco Favero's curator insight, September 20, 2:47 AM

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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization

Make no mistake; this is no ‘SEO for dummies.’ Rather, SEO Like I’m 5 is the ultimate beginner’s training system for forward-thinking businesses and entrepren…
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How To Moderate A LinkedIn Group

How To Moderate A LinkedIn Group | Content Marketing & Content Strategy | Scoop.it
So you read my last blog post on How to Set Up a LinkedIn Group, you followed the steps, you added a great Hero image, you have some followers….. Now What? Now you have to moderate the group. What …
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Are You Guilty of These Marketing Word Crimes?

Are You Guilty of These Marketing Word Crimes? | Content Marketing & Content Strategy | Scoop.it
We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. From using trendy words like “epic” too often or writing redundant…
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Manage Stakeholder Relations

Make proper stakeholder management a habit. Learn more at http://www.infotech.com/research/ss/manage-stakeholder-relations. As a CIO, you are responsible for …
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15 Ways to Be Nice in Social Media Posts [Infographic]

15 Ways to Be Nice in Social Media Posts [Infographic] | Content Marketing & Content Strategy | Scoop.it
Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look stupid, ignorant, or just plan lazy. Spammy p…
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The Comprehensive Guide to Content Marketing Analytics & Metrics

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing & Content Strategy | Scoop.it
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers fall back …
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Marco Favero's curator insight, September 22, 3:06 PM

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Outsourcing Your Content Creation: Agencies vs. Freelancers

Outsourcing Your Content Creation: Agencies vs. Freelancers | Content Marketing & Content Strategy | Scoop.it
Content - As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
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Content Marketing Minds: Top 7 Reasons Content Marketers Fail

Content Marketing Minds: Top 7 Reasons Content Marketers Fail | Content Marketing & Content Strategy | Scoop.it
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
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Marco Favero's curator insight, September 22, 7:35 AM

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How to Make Content Go Viral by Morgan Quinn - FinCon '14

How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you h…
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Social Media Cheat Sheet (for brands) #infographic

Social Media Cheat Sheet (for brands) #infographic | Content Marketing & Content Strategy | Scoop.it
Are you wondering whether or not your company should consider investing in a new social platform? Then wonder no more. The folks at Likeable Media have created the below infographic that simplifies all of the pros and cons of the major social media sites, including: Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and Snapchat.
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Marco Favero's curator insight, September 21, 8:04 AM

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Benjamin Labarthe-Piol's curator insight, September 22, 6:51 AM

Simple and useful

Jean Yves's curator insight, September 22, 1:18 PM

Les pour et les contre de chaque réseaux sociaux. C'est simple mais utile.

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[Slides] The 2014 State of Digital Transformation by Altimeter Group

Digital transformation isn’t a trend owned by a particular role, nor a discipline that belongs to one department alone. It is, however, a significant movement …
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Marco Favero's curator insight, September 20, 2:51 PM

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15 Must-Have Tools for Professional Copywriters

15 Must-Have Tools for Professional Copywriters | Content Marketing & Content Strategy | Scoop.it
They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. No matter what niche you specialize in, it…
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Marco Favero's curator insight, September 20, 3:31 AM

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The Power of Real Time Marketing

The Power of Real Time Marketing | Content Marketing & Content Strategy | Scoop.it
Keeping in touch with current events is paramount in today's social world, showing your followers that you know what is going on in the world helps them feel closer to you as a brand.
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Marco Favero's curator insight, September 19, 6:48 AM

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16 Tips for Using #hashtags HINT: You're doing it wrong :P #socialmedia

16 Tips for Using #hashtags HINT: You're doing it wrong :P #socialmedia | Content Marketing & Content Strategy | Scoop.it
16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!
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Sallie Burnett's curator insight, September 19, 10:37 AM

This quote really summarizes it well. "Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs."

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How to Use Social Psychology to Improve Your Marketing |

How to Use Social Psychology to Improve Your Marketing | | Content Marketing & Content Strategy | Scoop.it
Are you planning a social media campaign? Discover the social psychology concepts used by ALS to achieve overwhelming success and how you can use them.
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A Smörgåsbord of Content Marketing Metrics

A Smörgåsbord of Content Marketing Metrics | Content Marketing & Content Strategy | Scoop.it
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?
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