Content Marketing...
Follow
Find
31.3K views | +30 today
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

7 Content Ideas for Personal Branding Success

7 Content Ideas for Personal Branding Success | Content Marketing & Content Strategy | Scoop.it
7 evergreen content ideas to save you time creating personal branding content from different perspectives for different markets, media, and levels of detail
Stefano Principato's insight:

Consider applying the 7 content ideas to prospects at different experience levels. Think in terms of writing to advanced users ordissatisfied users who aren’t getting full value from their current investment.

more...
No comment yet.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

5 Step Guide To Creating Successful 4th of July Content Tailored For The Social Audience [Infographic]

5 Step Guide To Creating Successful 4th of July Content Tailored For The Social Audience [Infographic] | Content Marketing & Content Strategy | Scoop.it
Content creation isn’t rocket science, but that’s not to say it doesn’t involve just as much effort and thought most times. Back in the day when copywriters carefully crafted the headline a…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Essential Tips for Better Storytelling

7 Essential Tips for Better Storytelling | Content Marketing & Content Strategy | Scoop.it

There was a story ready to be told. It was short, it was powerful. It was worth fighting for. 

more...
Marco Favero's curator insight, July 3, 12:33 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

12 Components of a Digital Marketing Strategy

12 Components of a Digital Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
As we’ve been watching the trends in the medical device industry, we see that it is currently valued at a staggering $100 billion dollars. Investment in this industry has more than doubled in the p…
more...
Marco Favero's curator insight, July 2, 6:14 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

A 4-Step Guide to Finding Your Influencers | Zoomph

A 4-Step Guide to Finding Your Influencers | Zoomph | Content Marketing & Content Strategy | Scoop.it
If you want to put your Social Media marketing into overdrive, you must learn how to leverage influencer marketing. Yes, I said it. Influencer marketing is a
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Repurpose Your Content Correctly (Infographic)

In Express Writers latest infographic, we study why you should repurpose your content, and why Twitter should be your main focus, and give you 6 easy ways to r…
more...
SENAME Interactive's curator insight, July 2, 2:05 AM

Coming up with great content is time-consuming. Repurpose content helps to save time and helps to stay in the content marketing race. 

Marco Favero's curator insight, July 2, 3:11 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

9 Different Blog Post Types and How to Use Them

9 Different Blog Post Types and How to Use Them | Content Marketing & Content Strategy | Scoop.it
It doesn’t matter if you’re just starting your first blog or are a veteran blogger, there will come a time where you will have writers block. It could be because it’s Friday afterno…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro

5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro | Content Marketing & Content Strategy | Scoop.it
While it might seem like Twitter is just for teenagers and tech-savvy adults, it’s actually an incredibly powerful B2B social media marketing tool. In a world where 75 percent of purchase decisions…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

3 Frameworks For Planning International Content Marketing

3 Frameworks For Planning International Content Marketing | Content Marketing & Content Strategy | Scoop.it
International Content Marketing is trickier than you may think. It’s not enough to translate your content! Here are 3 frameworks you might want to use when planning your strategy. Going internation…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

6 Things Rock-Star Community Managers Never Do

6 Things Rock-Star Community Managers Never Do | Content Marketing & Content Strategy | Scoop.it
Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Elements Of The Best Pinterest Profile

Elements Of The Best Pinterest Profile | Content Marketing & Content Strategy | Scoop.it
Setting up your Pinterest profile is all about the chemistry. You need the right mixture of great visuals and descriptions, the right mixture of timing and content, with your decisions being driven b…
more...
Marco Favero's curator insight, June 24, 10:28 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

How to Create an Influencer Marketing Campaign

How to Create an Influencer Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Given a choice, your prospective customers are less likely to succumb to paid media and more likely to heed the recommendation of someone they trust.
more...
Marco Favero's curator insight, June 23, 3:07 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

6 Free Online Tools Every Business Owner Should Know About

6 Free Online Tools Every Business Owner Should Know About | Content Marketing & Content Strategy | Scoop.it

Often short on time, sleep, and money, new business owners need all the help they can get.

Thankfully, there’s no shortage of free online tools designed to help streamline and simplify day-to-day tasks. By taking advantage of these resources and improving your workflow, you’ll get more done, and spend less.

Below is a list of our favorite free tools for new business owners.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Steps To A Successful Content Marketing Campaign

5 Steps To A Successful Content Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
New pieces of content are being created and shared all the time. In the growing industry of content marketing, more competition will be entering your space and working to overthrow you. The question…
more...
Marco Favero's curator insight, June 22, 4:14 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Content Marketing: Start With Your Editorial Promise

Content Marketing: Start With Your Editorial Promise | Content Marketing & Content Strategy | Scoop.it
Traffic. It’s such an easy metric to focus on. You check your analytics, the numbers are going up, and you show your boss. She is pleased. You both consider this success, and more importantly the h…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

YouTube Community Development: How to Build a Following With YouTube

YouTube Community Development: How to Build a Following With YouTube | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 152, in this episode Tim Schmoyer will explore how to create a community with YouTube.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

29 Vital Metrics to Measure Content Marketing Success [Infographic]

29 Vital Metrics to Measure Content Marketing Success [Infographic] | Content Marketing & Content Strategy | Scoop.it
Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creatio…
more...
Marco Favero's curator insight, July 2, 6:14 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Marketing Automation Hacks: MailChimp

If you’re already using MailChimp, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the m…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Content is for Closers: How to Leverage Content for Sales Enablement

Forget coffee. Content is for closers! These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerat…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Write Content Marketing Headlines To Improve SEO

How To Write Content Marketing Headlines To Improve SEO | Content Marketing & Content Strategy | Scoop.it
According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you…
more...
Marco Favero's curator insight, July 1, 6:46 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

9 Ways Your Business Can Use Periscope

9 Ways Your Business Can Use Periscope | Content Marketing & Content Strategy | Scoop.it
The live-streaming app from the folks behind Twitter has been an instant hit. Here’s how your business can use Periscope’s popularity to expand your online reach and promote your brand to a fresh…
more...
Marco Favero's curator insight, July 1, 5:13 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

6 Ingredients for a Successful Content Sharing Recipe

6 Ingredients for a Successful Content Sharing Recipe | Content Marketing & Content Strategy | Scoop.it
In my last blog post, “77 Content Types to Feed Your Audience,” I offered guidance on planning a content menu that meets the demanding appetites of your audience. Well, now it’s time to share t…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Facebook Bluetooth Beacons 101

Facebook Bluetooth Beacons 101 | Content Marketing & Content Strategy | Scoop.it
Facebook Bluetooth Beacon is becoming popular among businesses around the world as a simple way to inform people nearby about businesses campaigns and offers. The Bluetooth Beacon is a small device t…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Content Marketing Buyer Personas In A Nutshell (Infographic)

Content Marketing Buyer Personas In A Nutshell (Infographic) | Content Marketing & Content Strategy | Scoop.it
In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes t…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How Periscope and Meerkat Stack Up Against Established Social Apps #infographic

How Periscope and Meerkat Stack Up Against Established Social Apps #infographic | Content Marketing & Content Strategy | Scoop.it
Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick Costolo declared Periscope "the winner" of the so-called "Fight of the Century." The implications of this new tech, especially regarding broadcasting rights and their applicability in recording live news events like protests, have raised many questions. But recent buzz aside, are the new apps on the block really that popular? Horizon Media's WHY Group polled consumers to find out.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Live Stream: Alternatives to Periscope and Meerkat

Live Stream: Alternatives to Periscope and Meerkat | Content Marketing & Content Strategy | Scoop.it
Here are some alternative services to live stream video without Periscope or Meerkat.
more...
Marco Favero's curator insight, June 22, 4:14 AM

aggiungi la tua intuizione ...