Content Marketing & Content Strategy
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Invest and Win with Digital Content

The following presentation was created for this year's Performance Marketing Insights event in London. 

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 The process of creating structure throughout your digital content strategy and the marketing of it to maximize ROI.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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4 Tools to Research Competitors on Social Media

4 Tools to Research Competitors on Social Media | Content Marketing & Content Strategy | Scoop.it
Discover four tools for researching your competition on popular social media platforms.
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Inbound Lead Generation Checklist - Visual Contenting

Inbound Lead Generation Checklist - Visual Contenting | Content Marketing & Content Strategy | Scoop.it
This infographic from Digital Marketing Philippines is a checklist for your inbound lead generation. More Interesting ContentInbound Marketing Ecosystem [Infographic]How PPC Campaigns Enhance Your Inbound Marketing Strategy [Infographic]Frame Brand’s Story with Photos and Videos – Digital Marketing Strategy [Infographic]A Marketer’s Summary on Video Statistics [Infographic]The Heart of Digital Marketing Strategy [Infographic]The Digital Marketing Trio of... [Read More]

Via marketingIO, INTERNET MARKETING, massimo facchinetti
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marketingIO's curator insight, September 7, 7:13 PM

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Rise of Live Streaming [Infographic]

The Rise of Live Streaming [Infographic] | Content Marketing & Content Strategy | Scoop.it
Live streaming is a marketing trend that has grown fast and furious, mostly because it allows brands to speak directly to their audiences. Literally. It’s the kind of interactivity and authenticity…
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How to establish your brand on Pinterest (and make it popular)

How to establish your brand on Pinterest (and make it popular) | Content Marketing & Content Strategy | Scoop.it
Ready to establish your brand's presence on Pinterest? Here's a guide to setting up your account, posting your content, and growing your audience.
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The Role of PESO in Your Content Marketing Strategy

The Role of PESO in Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Developing a content marketing strategy that puts your brand in front of potential customers should be at the top of your list of marketing to-dos. Because, as they say, content is king. It is the co…
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How to Create a Video Marketing Strategy with 5 Easy Steps

How to Create a Video Marketing Strategy with 5 Easy Steps | Content Marketing & Content Strategy | Scoop.it
Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching…
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What Is a Content Strategy (And Does My Business Need One)?

What Is a Content Strategy (And Does My Business Need One)? | Content Marketing & Content Strategy | Scoop.it
No matter what your business is—and who your target audience is—you need content. Your content is how you continue to educate and engage buyers. How do they know what your business is all about,…
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106 Business Tools for Freelancers, Consultants and Side Hustlers

106 Business Tools for Freelancers, Consultants and Side Hustlers | Content Marketing & Content Strategy | Scoop.it
Productivity and efficiency are a must for every successful freelancer. Here’s a list of 106 resources to help you become a better boss for yourself.
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The Essential Small Business SEO Audit Checklist

The Essential Small Business SEO Audit Checklist | Content Marketing & Content Strategy | Scoop.it
The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the first audit the most important.…
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16 Tried-and-True Ways to Grow & Engage Your Instagram Following

16 Tried-and-True Ways to Grow & Engage Your Instagram Following | Content Marketing & Content Strategy | Scoop.it
As a platform, Instagram continues to skyrocket in popularity. Through constant innovation, Instagram blew past the 700 million user mark earlier this year and isn’t showing signs of stopping a…
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Great Copy: The 11 Commandments For Producing Content That Sells

Great Copy: The 11 Commandments For Producing Content That Sells | Content Marketing & Content Strategy | Scoop.it
Great copy is more than just an afterthought. We all want a website that truly works as your always-on-duty sales partner. We all want marketing materials that truly resonate with your audience. That…
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A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel | Content Marketing & Content Strategy | Scoop.it
Four salesmen sit amidst brimming ashtrays and unused phones. Their eyes are weary and faces tight. A large green chalkboard full of meaningless names taunts them. “Put that coffee down,” shouts…

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How To Get Started With YouTube

How To Get Started With YouTube | Content Marketing & Content Strategy | Scoop.it
YouTube has come a long way since its creation in 2005. No longer is it just used to watch cat videos or people playing video games. YouTube today has transformed into a media giant, with 30 million…
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Creative Business Storytelling: Leveraging Content Marketing Framework

Creative Business Storytelling: Leveraging Content Marketing Framework | Content Marketing & Content Strategy | Scoop.it
Business storytelling is an excellent way to support your brand. It is an important part of any content marketing strategy you may have, but it isn't as simple

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Infographic Maker Guide: 20 Cool Infographic Creator Tools That Will Turn You Into A Designer

Infographic Maker Guide: 20 Cool Infographic Creator Tools That Will Turn You Into A Designer | Content Marketing & Content Strategy | Scoop.it
Discover how to create high-end infographics in under 10 minutes without any designer knowledge. Read reviews of all the infographic maker tools you need.

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4 Differences Between Digital Marketing and Traditional Media

4 Differences Between Digital Marketing and Traditional Media | Content Marketing & Content Strategy | Scoop.it
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4 Step Guide To Creating A Facebook Content Strategy For Your Brand

4 Step Guide To Creating A Facebook Content Strategy For Your Brand | Content Marketing & Content Strategy | Scoop.it
There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySp…
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4 Tips to Successful Small Business Storytelling

4 Tips to Successful Small Business Storytelling | Content Marketing & Content Strategy | Scoop.it
One of the most influential means of marketing, storytelling allows a business to make personal connections with its audience and increases customer retention as people identify with the brand. .

Via Ariana Amorim, massimo facchinetti
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3 Tools That Increase Your Instagram Bio Links

3 Tools That Increase Your Instagram Bio Links | Content Marketing & Content Strategy | Scoop.it
Discover three tools that let you serve multiple links to people who click on your Instagram bio.
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How to Get Into Instagram’s ‘Top Posts’ for a Hashtag

How to Get Into Instagram’s ‘Top Posts’ for a Hashtag | Content Marketing & Content Strategy | Scoop.it
Whenever you browse through a hashtag on Instagram, the very first thing you’ll see is a three by three grid of the ‘Top Posts’ for that hashtag. Because of their visibility, getting featured c…
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3 Ways Social Media Can Help You Grow Your Business

3 Ways Social Media Can Help You Grow Your Business | Content Marketing & Content Strategy | Scoop.it
Resources — especially your time — are precious commodities when you’re a small business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly be…
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How to Use Your Content Marketing Strategy to Write a Book

How to Use Your Content Marketing Strategy to Write a Book | Content Marketing & Content Strategy | Scoop.it
Authoring a book lets the company engage an audience on a new level, generate business, and cement itself as an industry leader –Content Marketing Institute

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How to Turn off LinkedIn Notifications of Birthdays and Work Anniversaries

How to Turn off LinkedIn Notifications of Birthdays and Work Anniversaries | Content Marketing & Content Strategy | Scoop.it
Not everything LinkedIn does is good. We see a number of people getting fed up with receiving notifications of work anniversaries and birthdays from connections on LinkedIn (after all this isn’t ne…
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Marc Kneepkens's curator insight, September 19, 9:32 AM

Save time, get rid of unnecessary stuff.

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How to Construct Your Content for the Perfect Bite

How to Construct Your Content for the Perfect Bite | Content Marketing & Content Strategy | Scoop.it
Cheeseburgers and content have a lot in common. Find out how a cheeseburger could help you construct content for the perfect bite with these four tips.
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The Critical 21st Century Skills Every Learner Needs and Why

The Critical 21st Century Skills Every Learner Needs and Why | Content Marketing & Content Strategy | Scoop.it
Preparing a child for the world that doesn’t yet exist is not an easy task for any teacher. Step back and look at that picture from a broad perspective. What are the critical 21st-century skills…

Via Ana Cristina Pratas, massimo facchinetti
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Karen Mejia's curator insight, September 20, 3:10 PM
This article mentions that teachers should prepare students to the new world they still do not know, promoting those critical skills and abilities students have to develop in order to survive and succeed to the new necessities and advances of the word taking into account the education.