Content Marketing & Content Strategy
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5 Content Curation Sites That You Must Checkout

5 Content Curation Sites That You Must Checkout | Content Marketing & Content Strategy | Scoop.it

There are n-number of curation sites and tools like Scoop.it, Pinterest, Quartz and more that you can follow or subscribe-to to stay synced with everyone and everything happening around us. 

Stefano Principato's insight:

To help our readers and save them the time of Googling out more of such sites, we have handpicked 5 content curation sites.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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4 Content Promotion Strategies to Increase Engagement

4 Content Promotion Strategies to Increase Engagement | Content Marketing & Content Strategy | Scoop.it
There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimization, and more has tak…
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Facebook has launched Snapchat-style Stories to News Feed

Facebook has launched Snapchat-style Stories to News Feed | Content Marketing & Content Strategy | Scoop.it
Facebook has introduced yet another Snapchat-like feature called Facebook Stories along with two other new features, Facebook Camera and Direct in its latest update.

Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours - just like Instagram Stories.

The new section in the app called ‘Direct’ appears to be very similar to Snapchat’s feed for one-to-one group messaging.

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, Today, 9:33 AM
Facebook has rolled out Instagram Stories in its own app. Called Facebook Stories, this feature shows decorative content in a horizontal layout over News Feed that disappears in 24 hours. Camera effects, such as masks and frames can also be added, in another nod to Snapchat's geofilters. Friends can reply to stories, and users will receive these messages in Direct – a space to have conversations with specific friends about individual photos and videos. Stories will not be posted to your profile or on the news feed, but instead will be displayed at the top of the app. This has been introduced with two other new features, Facebook Camera and Direct, in its latest update. 
 
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20 Free Content Marketing Tools (and How to Use Them)

20 Free Content Marketing Tools (and How to Use Them) | Content Marketing & Content Strategy | Scoop.it
Don't miss out on this comprehensive list of the best free content marketing tools available right now and how to use them.

Via C. Todd Livengood, massimo facchinetti
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C. Todd Livengood's curator insight, March 28, 11:43 AM
Great listing of free resources for the content marketers...
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186: A Step-By-Step Guide to How I Write a Blog Post

186: A Step-By-Step Guide to How I Write a Blog Post | Content Marketing & Content Strategy | Scoop.it
How I Write a Blog Post – My Step-By-Step Process Today, I want to walk you through my step by step process for writing a blog post! I get asked about this regularly over in the ProBlogger podcast listeners Facebook group today put together some notes on the workflow I use and want to run …
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10 Content Creation Best Practices Your Business Needs to Know

10 Content Creation Best Practices Your Business Needs to Know | Content Marketing & Content Strategy | Scoop.it
Whether you’re a veteran writer or just getting started, your success depends on your ability to maintain the highest quality in your content. This means creating content that follows today’s top…
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4 Examples of Personalization Marketing Done Right

4 Examples of Personalization Marketing Done Right | Content Marketing & Content Strategy | Scoop.it
Marketers have been talking about marketing personalization for years and for good reason: Data shows it can make a huge difference. An Experian study found that personalized marketing emails achieve…
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Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI | Content Marketing & Content Strategy | Scoop.it
Is you content marketing worth it? To find out, calculate your costumer acquisition cost (CAC) and customer lifetime value (CLV) to help you determine your content ROI. Use these simple formulas.

Via Lydia's Marketing & Communication Consulting, massimo facchinetti
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How to Choose the Best Live Video Platform 

How to Choose the Best Live Video Platform  | Content Marketing & Content Strategy | Scoop.it
Interested in using live video on your social channels? Discover the platform benefits and how to use live video on Facebook, Twitter, and Instagram.
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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize | Content Marketing & Content Strategy | Scoop.it
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those e…
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How to Sell Your Creative Ideas: 3 Fail-Proof Methods

How to Sell Your Creative Ideas: 3 Fail-Proof Methods | Content Marketing & Content Strategy | Scoop.it
You can be the most creative designer on the planet… but if you don’t know how to sell yourself and your ideas you won’t make it past doodling works of art on your computer. Ideas and creativit…
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4 Instagram Tools That Will Give Your Marketing a Boost

4 Instagram Tools That Will Give Your Marketing a Boost | Content Marketing & Content Strategy | Scoop.it
Build a Great Instagram Marketing Strategy With These 4 Tools Today I have some Instagram tools to help you increase your following. Instagram is one of the best apps available to grow your brand and…
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25 Creative Photo Contest Ideas You Can Use Today

25 Creative Photo Contest Ideas You Can Use Today | Content Marketing & Content Strategy | Scoop.it
Photo contests are one of the best ways for businesses to connect with people in their target market. They’re awesome for driving social engagement, increasing brand reach, and generating leads for…
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5 Ways To Use Your Leads to Guide Your Global Marketing

5 Ways To Use Your Leads to Guide Your Global Marketing | Content Marketing & Content Strategy | Scoop.it
Global marketing is a way to bring your business abroad, and reach your target audience in places further than you ever envisioned. Even if you started off as a small local business, there’s a chan…
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How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your F…
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40 Best PowerPoint Presentations You Can't Miss

40 Best PowerPoint Presentations You Can't Miss | Content Marketing & Content Strategy | Scoop.it

Lemme guess: you are looking for the best PowerPoint presentations to inspire you.


You know, the ones that’ll get your creative juices flowing and break out of your comfort zone.


The ones that will: Give you ass-kicking PowerPoint design ideas, tips and resourcesTeach you the fundamentals of marketing so you can bring more sales to your businessHelp you become smarter, or more productive, in just a few minutes...


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, March 28, 2:11 AM

Best PowerPoint presentations: 40+ inspiring slide decks that teach you things (about design, copy, sales, productivity and much more…)

David Swaddle's curator insight, March 28, 6:40 PM
Some great tips and examples linked from here.

Let's face it, loads of training is still face-to-face, but we most slide decks still suck. Why?

I think there's no excuse. It's not a money thing, it's an effort thing. Here's somebody who's put together some great tips from design and marketing that we can all use in crafting great training.
 
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The Ultimate Link Building Guide

The Ultimate Link Building Guide | Content Marketing & Content Strategy | Scoop.it
Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the methods that helped to rapidly put NinjaOutreach on the...read more
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Promoting on Facebook: 20 Ideas, Tips & Examples

Promoting on Facebook: 20 Ideas, Tips & Examples | Content Marketing & Content Strategy | Scoop.it
You’ve probably been told time and time again that Facebook is the #1 platform on social media. That’s why you’re here – you’re looking for ways to help your business find success and d…
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How to Create a Twitter Moment: A Step-by-Step Guide

How to Create a Twitter Moment: A Step-by-Step Guide | Content Marketing & Content Strategy | Scoop.it

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.

In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 27, 1:00 PM

Really useful guide and tips for creating Twitter moments.

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Sutori - a free tool for telling stories in a unique, engaging, and interactive way

Sutori - a free tool for telling stories in a unique, engaging, and interactive way | Content Marketing & Content Strategy | Scoop.it
Create and share visual stories collaboratively

Via John Dalziel, massimo facchinetti
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John Dalziel's curator insight, March 24, 3:37 AM
Sutori is a free tool for telling stories in a unique, engaging, and interactive way. 
How does it work? 
Step 1: Users create a short title to get their audience engaged and interested in their Sutori. 
Step 2: Use the Story Tool to add, move, or delete items. Not only can users add traditional text and multimedia components, they can also add assessment tools (i.e. multiple choice and drag and drop) and/or a discussion forum. 
Step 3: Collaborate with peers. NOTE: The free version limits users to joining or creating 2 groups for free. 
Step 4: When the story is finished, add a conclusion and share with the world to see. 
If you need more information on how to use Sutori to create engaging and interactive stories take a look at https://www.sutori.com/story/how-to-create-a-story ;
This has so many uses in the world of education.
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Mapping Your Content to the Buyer’s Journey in 15 minutes

Mapping Your Content to the Buyer’s Journey in 15 minutes | Content Marketing & Content Strategy | Scoop.it
Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether…
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KARINE SONIGO's curator insight, March 27, 4:25 AM

Educate, Create, & Activate

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2017 Social Media Image Sizes Cheatsheet [Infographic]

2017 Social Media Image Sizes Cheatsheet [Infographic] | Content Marketing & Content Strategy | Scoop.it
One of the most powerful things you can do to your social media updates to make them more engaging is to ensure they have eye-catching visual components. With social media changing all the time, the…
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Conversion Tracking: Are You Driving Blind? [Infographic]

Conversion Tracking: Are You Driving Blind? [Infographic] | Content Marketing & Content Strategy | Scoop.it
Does sifting through web analytics data drive you nuts? I mean, how important is tracking conversions, really? While you might not have started a business or become a marketer because you love crunch…
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How to Use Twitter to Drive More Traffic to Your Blog 

How to Use Twitter to Drive More Traffic to Your Blog  | Content Marketing & Content Strategy | Scoop.it
Want more people to share your blog posts on Twitter? Discover seven ways to effectively promote your blog posts on Twitter without any ad spend.
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Six Tips for Creating a Winning Content Strategy

Six Tips for Creating a Winning Content Strategy | Content Marketing & Content Strategy | Scoop.it
Congratulations are in order if you’re beginning your content strategy! You’ve made the first important step in developing thought leadership, increased traffic, and return on investment. The wor…
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