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6 cool curation sites you may not have heard of

6 cool curation sites you may not have heard of | Content Marketing & Content Strategy | Scoop.it
So my new thing is curated news sites. Or curated stories, as they are not all "news" per se. This was sparked by the death of Google Reader, which depressed me so much that I stopped reading blo...
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I though you might be interested in checking them out for yourself.

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Content Marketing & Content Strategy
Models & Steps To Executing A Content Strategy
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The 4 Steps to Video Storytelling

The 4 Steps to Video Storytelling | Content Marketing & Content Strategy | Scoop.it

Storytelling has been the buzzword of marketing, on and off, since marketing became a ‘thing’. Now, with an increasing number of companies looking to incorporate video into their content marketing strategy, storytelling is becoming more important than ever.


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The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days

The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days | Content Marketing & Content Strategy | Scoop.it
Crafting an elevator pitch is critical for your startup and not only for the obvious reasons that might instinctively come to mind. If you read one or two ‘how to’ business articles in your lifet…
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21 Actionable Landing Pages for Content Marketers

21 Actionable Landing Pages for Content Marketers | Content Marketing & Content Strategy | Scoop.it
If you’re a content marketer like me, you’re in the sales funnel front line for your business. You blog, yes. You create amazing content. But how are you turning your efforts into lead generation…
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25 Ways to Make a Statement with Your Facebook Cover Photo

25 Ways to Make a Statement with Your Facebook Cover Photo | Content Marketing & Content Strategy | Scoop.it

Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 examples any brand could use on their Facebook Page. We’ve shared 11 of them in this post. 


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Sofia Pacifico's curator insight, Today, 9:01 AM

Make your Facebook cover photo a statement...Here's some ideas!!

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LinkedIn Publishing Platform: What Marketers Need to Know

LinkedIn Publishing Platform: What Marketers Need to Know | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 89, in this episode Stephanie Sammons shares how marketers can make the most out of the LinkedIn publishing platform.
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How marketers can make the most out of the LinkedIn publishing platform.

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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Content Marketing & Content Strategy | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
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Take a look at some of the awesome ways to increase your exposure on Google Plus.

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5 Ways to Generate Content Marketing Revenues

5 Ways to Generate Content Marketing Revenues | Content Marketing & Content Strategy | Scoop.it
Over 90% of marketers use content marketing but less than half of them think it's effective. Here are 5 tips to improve content marketing revenues.
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How to Use Hashtags to Increase Your Social Media Presence

How to Use Hashtags to Increase Your Social Media Presence | Content Marketing & Content Strategy | Scoop.it

Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.

 
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The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business

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Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Seven Tips For Jumpstarting Your Visual Storytelling Strategy | Content Marketing & Content Strategy | Scoop.it
We've all heard marketers proclaim that, "content is king," but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Learn seven tips to get visual with your content.
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Make Yourself Useful!
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5 Little-known YouTube Features for Marketers |

5 Little-known YouTube Features for Marketers | | Content Marketing & Content Strategy | Scoop.it
Use YouTube features like Audio Library, Fan Finder, Website Annotations, InVideo Programming and YouTube Live Events to improve your Video Marketing.
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A few small tweaks using the tools above could make a noticeable difference to your YouTube content and marketing strategy. Start with one tool or jump in and try all five. Be sure to track and analyze the impact using YouTube and Google Analytics. You’ll be pleased with the results.

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Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing …
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Top 8 Great Value Social Media Analytics Tools

Top 8 Great Value Social Media Analytics Tools | Content Marketing & Content Strategy | Scoop.it

As we’ve previously helped outline the top 10 free social media monitoring tools, we thought it might be valuable to go beyond monitoring and delve into other types of analytics tools.

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Marco Favero's curator insight, April 15, 1:34 PM

aggiungi la tua intuizione ...

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How to Recycle your Blog Content

How to Recycle your Blog Content | Content Marketing & Content Strategy | Scoop.it

Recycling content isn’t so much about being lazy or not having the time to create a fully original post on a fully new and original topic (though that might be your inspiration – and that’s fair). It’s about revisiting important topics, updating information, and continuing the dialogue.

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Recycling content is all about making something new out of something old and about extending the lifecycle of an existing piece. There are many ways to recycle content in ways that provide high value to your blog and its readers – here are just a few of my top content recycling tips.

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Press Rewind: Is Video Killing the Content Marketing Star?

Press Rewind: Is Video Killing the Content Marketing Star? | Content Marketing & Content Strategy | Scoop.it
Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increas…
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Last but not least, make it memorable. Use every opportunity to entertain, inform, and infuse your brand’s communication with value. 

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5 Best Practices for a Visual Content Marketing Strategy

5 Best Practices for a Visual Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it

Today’s consumer is engaging with primarily visual content across a variety of devices and social channels on a daily basis. Due to this shift from text-based to image-based communications, it is proven that multimedia content experiences a greater amount of exposure and longer shelf-life among audiences, making visual storytelling more imperative for brands than ever before.

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A Beginner's Guide to the New Facebook Power Editor (2014 Edition)

A Beginner's Guide to the New Facebook Power Editor (2014 Edition) | Content Marketing & Content Strategy | Scoop.it
In this article, I’ll give you an overview of the Facebook Power Editor, show you how to create an ad with it, and explain the perks of using the Power Editor over the Ads Manager.
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Marketing 101: How to Create a Successful Influencer #Marketing Plan

Marketing 101: How to Create a Successful Influencer #Marketing Plan | Content Marketing & Content Strategy | Scoop.it

These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s not something many companies have perfected. This particular type of marketing is a great way to propel your business forward and should be one method that never gets old or “penalized”. The biggest question most people have is how do you start without coming on too strong.


Influencer marketing takes a lot of careful planning in order to make sure it continues to grow, and this requires a plan. For many companies influencer marketing just happens, but sometimes you’re not so lucky and/or you want to grow this approach for your business. You have to ask yourself: What exactly is influencer marketing and how can I make sure I’m successful?


Via Brian Yanish - MarketingHits.com
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How to Dramatically Improve Your Google Authorship

How to Dramatically Improve Your Google Authorship | Content Marketing & Content Strategy | Scoop.it
How do to gain those trust signals that Google Authorship provides? How do you improve your authorship reputation, rise in the ranks, and gain more readers?
Stefano Principato's insight:

Add lots of people to your circles.

The more people you add to your circles, the more likely they are to add you back. 

Add famous people to your circles.

When you have a famous person in your network, Google+ reports this to people who visit your profile. Here’s what it looks like.

Include your Google+ profile link on email signatures and websites.

To find your author stats, go to Webmaster Tools.

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Winning With Content Marketing: 7 Key Ingredients (Infographic)

Winning With Content Marketing: 7 Key Ingredients (Infographic) | Content Marketing & Content Strategy | Scoop.it

It’s predicted that 60% of B2C marketers and 54% of B2B marketers plan to increase their spend on content creation. With more organizations developing a content marketing plan, it’s critical to understand how you’re company is performing against industry benchmarks.

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How To Build a Content Strategy Using a Social Media Audit

How To Build a Content Strategy Using a Social Media Audit | Content Marketing & Content Strategy | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
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24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Content Marketing & Content Strategy | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Baiba Svenca, massimo facchinetti
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Michael Harmon's curator insight, April 18, 3:13 AM

Nice tool alternative to powerpoint.

tom jackson's curator insight, April 18, 5:23 AM

for my education colleagues, if you have not one so, check out powtoon

Mirta Liliana Filgueira's curator insight, April 18, 12:07 PM

Presentaciones PowerPoint

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7 Essential Mobile Apps for Marketers

7 Essential Mobile Apps for Marketers | Content Marketing & Content Strategy | Scoop.it
I have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Some are especially helpful to me as a marketer: …
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Here are a few essential mobile apps and tools for my fellow marketers.

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The Complete Guide to Personal Branding

The Complete Guide to Personal Branding | Content Marketing & Content Strategy | Scoop.it

When you’re searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as a competent professional, personal branding matters.

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What are the benefits of personal branding?
  • A higher perceived value – you’ll seem smarter, therefore more of an asset to a potential employer, partner, or client
  • More credibility – when you say something, you won’t have (as many) people questioning whether or not you know your stuff
  • Opportunities for leadership, new clients, and new partnerships.
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6 Top Twitter Tools for Business

6 Top Twitter Tools for Business | Content Marketing & Content Strategy | Scoop.it
a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts including InboxQ and Twylah.
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Here is a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts from the limited time you have.

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8 Ways You Can Create a Winning Instagram Profile

8 Ways You Can Create a Winning Instagram Profile | Content Marketing & Content Strategy | Scoop.it
Create a winning Instagram profile using examples from Nike, Zappos, KitchenAid or WalMart to help you grow your reach, build engagement and increase sales.
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Eight ways you can use Instagram to increase your reach, engagement and sales.

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