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How do you measure content? Algorithms or Feelings

More Feeling, Less Metrics. That's what I concluded when I asked myself "What Does Your Next Content Audit Need?" I've recently audited 130 blogs and 3500 posts
Stefano Principato's insight:

Do we need more content? No. 
Do we need more metrics? No. 
We need MORE feeling. We need to add more humans and humanity back into the process of content creation. 

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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10 Examples of Great Content Marketing

10 Examples of Great Content Marketing | Content Marketing & Content Strategy | Scoop.it
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay. But how can you be …
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Understanding Twitter Analytics: What You Need to Know!

Understanding Twitter Analytics: What You Need to Know! | Content Marketing & Content Strategy | Scoop.it
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the detail…
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Social Media Trends

Presented to the Shad Valley visiting students at MaRS Discovery District July 10, 2014.
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Instagram for Small Business: Three Master Marketers

Instagram for Small Business: Three Master Marketers | Content Marketing & Content Strategy | Scoop.it
  Since its release in October 2010, Instagram has gained popularity around the world. As of March 2014, there were nearly 200 million monthly active users, and about 13 percent of all internet …
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9 Content Metrics to Keep an Eye On

9 Content Metrics to Keep an Eye On | Content Marketing & Content Strategy | Scoop.it
Creating content for your content marketing campaign is pretty much useless if you don't keep an eye on these 9 content metrics.
Stefano Principato's insight:
1. Sales2. Time on Page3. Bounce Rate4. Lead Generation5. Mailing List Subscriptions6. Social Shares7. Backlink Generation8. Comments9. Costs
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Pros and Cons of Online Learning

Pros and Cons of Online Learning | Content Marketing & Content Strategy | Scoop.it
Individuals who actively participate and are enrolled in online learning courses, or e-courses, are trying to improve their careers and online expertise - and generally succeed. In the US, in 2012, 5.5 million students took at least one online course (National Center for Education statistics).
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9 Ways To Be A Successful Marketing Manager

9 Ways To Be A Successful Marketing Manager | Content Marketing & Content Strategy | Scoop.it
As a marketing manager, you want to be the best in your field. Here are some essential qualities any marketing manager can use to magnify their success.
Stefano Principato's insight:

1. Have The Sales Skills

2. Deliver. Always!

3. Fill Your Work With Passion

4. Master the Corporate Balancing Act

5. It’s About Results, Not About You

6. Make Everyone Else’s Life Easy

7. Engage Your Customers (On Every Level) First

8. Understand The Data, And How To Present It

9. Understand Your Domains — All Of Them

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Why Videos Must be a Part of Your Social Media Strategy [Infographic]

Why Videos Must be a Part of Your Social Media Strategy [Infographic] | Content Marketing & Content Strategy | Scoop.it
Are you not incorporating videos in your social media marketing strategy? Then you’re in for a treat. You must have heard this phrase time and again, “Content is the king.” But the truth is con…
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The Human Factor in Content Marketing (Infographic)

The Human Factor in Content Marketing (Infographic) | Content Marketing & Content Strategy | Scoop.it

With so much focus on tools, techniques, metrics and optimization, it’s possible to lose sight of one of the most integral components of successful content marketing: people. 

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The Great Content Checklist: Tips, Tools, and Examples

The Great Content Checklist: Tips, Tools, and Examples | Content Marketing & Content Strategy | Scoop.it
If you want to produce great content, it's time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is a...
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How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | Content Marketing & Content Strategy | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…
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malek's curator insight, July 9, 3:51 PM

90% of people say that positive reviews influence their decision to buy 

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What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | Content Marketing & Content Strategy | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.
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Fundamental Ways We Use Data Visualizations

The fundamental ways we use data visualizations effectively (with examples).
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Secrets of a Killer Blog Post: Content [Infographic]

Secrets of a Killer Blog Post: Content [Infographic] | Content Marketing & Content Strategy | Scoop.it
Here’s an infographic for you about content being the secret of a killer blog post: Source: WhoIsHostingThis.com Choosing a topic Although it’s a good idea to write about what you know, otherwise…
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Updated Image Sizing Guide for Social Media Profiles

Updated Image Sizing Guide for Social Media Profiles | Content Marketing & Content Strategy | Scoop.it
Around August of last year, I wrote a post on image sizes for social media profiles, but since then things have changed (as social media does). Here are the image sizes you should be using to build a consistent business presence online on Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and Pinterest.
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Twitter Company History: Twitter-ing to a Connected World

Twitter Company History: Twitter-ing to a Connected World | Content Marketing & Content Strategy | Scoop.it
Twitter Company History Twitter is a phenomenon. A few years ago, hardly anyone outside the tech world had even heard of it. Now it’s a household name and everyone from pop stars and world leaders, to Joe and Joanna Public, use it to keep their friends and fans up to date with what’s going on …
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Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs | Content Marketing & Content Strategy | Scoop.it
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and conte…
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How to Develop & Identify Content Promotion Opportunities

Are your content marketing efforts promotable? Could your content earn media coverage? Use this checklist of public relations criteria to develop digital digital content that will be a helpful resource to ...

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How it’s Made: Create Your Own Infographic

How it’s Made: Create Your Own Infographic | Content Marketing & Content Strategy | Scoop.it
Experienced infographic designer Mike Wirth takes us through the skills, tools and phases of required to create your own infographic in this in-depth guide.
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Augmented Reality: Facts and Figures #infographic

Augmented Reality: Facts and Figures #infographic | Content Marketing & Content Strategy | Scoop.it
Augmented reality, rated as one of the most promising technological breakthroughs, has founds its usage across sectors. While some marketers are using it as gimmick, others are making some real sales conversions with it. A technology which has found its fans in many countries has wide spread current usage and enormous future potential. Early adopters of augmented reality are aware that it knows no boundaries and it can be explored to make applications that can even map the human mind.
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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | Content Marketing & Content Strategy | Scoop.it
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.

Via Thorsten Strauss, massimo facchinetti, Marco Favero
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Thorsten Strauss's curator insight, July 10, 3:40 PM

best practice: ebooks for everything

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The 4 Ingredients That Make an Effective Meme

The 4 Ingredients That Make an Effective Meme | Content Marketing & Content Strategy | Scoop.it
The meme is at the forefront of what makes up shareable, viral content on the social web. It is a simple image, video or GIF with a witty tagline in the spirit of online commentary, but also often co…
Stefano Principato's insight:

1. Always be witty when making memes.
2. Create memes off of established successes and existing trends.
3. The meme must relate to your brand.
4. Study the experts in all things meme.

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8 Practices Your Business Should Be Using on Google+

8 Practices Your Business Should Be Using on Google+ | Content Marketing & Content Strategy | Scoop.it
Did you know that there are more than 540 million active users that utilize Google+ every month? The reason for that is simple.  Google+ offers a unique opportunity for businesses to connect with th…
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8 Original Content Ideas for Your Business Blog

8 Original Content Ideas for Your Business Blog | Content Marketing & Content Strategy | Scoop.it
Content is slowly taking over the world. Blogging, hailed as one the easiest ways to produce original content for your site, is something marketers everywhere have been shouting about for a while now…
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How to Use Tumblr for Business |

How to Use Tumblr for Business | | Content Marketing & Content Strategy | Scoop.it
Have you used Tumblr as a social marketing platform? This article shows five companies using Tumblr for business to reach a new audience.
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