Content Marketing & Content Strategy
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How to Build Your First Content Marketing Strategy

How to Build Your First Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.
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Creating a timeline will help you develop specific goals with your content marketing efforts

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Igor Tishkin's curator insight, October 3, 2013 3:54 AM

Да-да, Гугловский Пингвин заставил западных владельцев сайтов перейти на Контент-маркетинг. Когда же рунетские сайто-владельцы повернут голову в сторону мирового тренда? И забудут о "продвижении группы в Вконтакте"?

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Creating the Perfect Social Media Measurement Plan

Creating the Perfect Social Media Measurement Plan | Content Marketing & Content Strategy | Scoop.it
Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad,…
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10 Tips To Help You Successfully Promote Your Blog Content On Social Media

10 Tips To Help You Successfully Promote Your Blog Content On Social Media | Content Marketing & Content Strategy | Scoop.it
You have an idea. You produce a great article and hit the publish button. Is that enough? The answer to that question is most definitely NO. It’s not enough to simply publish content and wait for t…
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The Rising Power of Visual Content [Infographic]

The Rising Power of Visual Content [Infographic] | Content Marketing & Content Strategy | Scoop.it
We all know the importance and power of creating content on the internet, but when there are over a billion other active websites doing the same exact thing, it’s pretty hard to compete. With s…
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The 5 Stages of Content Marketing Development

The 5 Stages of Content Marketing Development | Content Marketing & Content Strategy | Scoop.it
Your journey from beginner to skilled practitioner In my online business I teach entrepreneurs how to use content marketing to start and grow a business. I’ve found that most entrepreneurs, fre…
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20 Best Platforms for Selling Online Courses

20 Best Platforms for Selling Online Courses | Content Marketing & Content Strategy | Scoop.it

Via Ana Cristina Pratas, massimo facchinetti
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Social Media Explained Visually

Short, sweet and simple!

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8 Examples of Brands Using Instagram to Showcase Company Culture

8 Examples of Brands Using Instagram to Showcase Company Culture | Content Marketing & Content Strategy | Scoop.it
Discover how B2B and B2C brands are using Instagram to show off company culture, and build brand awareness, affinity and their talent pool in the process.
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A Beginners Guide to Mobile Marketing

A Beginners Guide to Mobile Marketing | Content Marketing & Content Strategy | Scoop.it
There is no doubt that mobile marketing can improve your business, whether that be through sales, customer service or efficiency – mobile marketing can do it all. However it can be a slightly d…
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14 Result-Driven Conversion Strategies for Your Landing Page

14 Result-Driven Conversion Strategies for Your Landing Page | Content Marketing & Content Strategy | Scoop.it
Increasing conversion rates, generating authentic leads and achieving huge success is much easier said than done. If you are a business owner, then you probably understand that generating traffic to…
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Does corporate storytelling work? Some mega-brands say no.

Does corporate storytelling work? Some mega-brands say no. | Content Marketing & Content Strategy | Scoop.it
For years corporate storytelling was all the rage. But with the failure of some of the industry's most iconic successes, it's time to re-visit the strategy.

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How to Tell Your Story

How to Tell Your Story | Content Marketing & Content Strategy | Scoop.it
A five-step guide for how to build and develop a compelling narrative, that can be adapted to your preferred storytelling medium.

Via Ariana Amorim, massimo facchinetti
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Bonnie McEwan's curator insight, May 14, 11:36 PM
Start writing. Do it now. Don't stop until the end. Edit later.
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7 Tips to Improve Search Engine Visibility with Content Marketing

7 Tips to Improve Search Engine Visibility with Content Marketing | Content Marketing & Content Strategy | Scoop.it
Search Engine Optimization (SEO) is an essential part of a successful business. If you have better SEO, then you will be able to reach a wider audience and get more customers. SEO is always evolving, and it is important that you keep up with any new changes that are introduced so that you can make […]

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How to Research Your Competitors on Instagram 

How to Research Your Competitors on Instagram  | Content Marketing & Content Strategy | Scoop.it
Want to compare your competitors' Instagram marketing efforts to yours? Discover how to research your competitors on Instagram.
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6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line

6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line | Content Marketing & Content Strategy | Scoop.it
Collaboration has its benefits when it comes to content marketing. Engaging a team of content creators to work together can promote inspired ideas, strong team communication, and marketing materials…
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10 Tools to Create Your Own Chatbot For Free Without Coding

10 Tools to Create Your Own Chatbot For Free Without Coding | Content Marketing & Content Strategy | Scoop.it
Interacting with your customers and keeping them happy is vital to any good business. The problem is that you can’t be available personally every hour of every day. An automated chatbot makes custo…
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4 Steps to Improve Your Content Quality for Better Leads and More Conversions

4 Steps to Improve Your Content Quality for Better Leads and More Conversions | Content Marketing & Content Strategy | Scoop.it
Content marketing has grown up—nearly every size company in every industry is using content. As a result, there’s a lot of content out there. But although much of that content features good writi…
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How to Create Shareable Content

How to Create Shareable Content | Content Marketing & Content Strategy | Scoop.it
Your Content Better Be Engaging Gone are the days when you could download a free keyword tool, pay a ghostwriter $4 per article for something barely readable, and stuff your keywords in it to make mo…
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7 Social Media Metrics Marketers Should Track 

7 Social Media Metrics Marketers Should Track  | Content Marketing & Content Strategy | Scoop.it
Wondering which social media tactics are paying off? Discover seven social media metrics to help you gauge your marketing's effectiveness.
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3 Trends Depicting the Future of Infographics | Gifographics

3 Trends Depicting the Future of Infographics | Gifographics | Content Marketing & Content Strategy | Scoop.it

As a marketer, your content strategy is very important. Blogs, articles, social media posts, slide presentations, etc. There are so many ways to market your content.


But in the last few years, infographics have caught the attention of online marketers and media professionals. They feature a combination of text, design, and images to convert complex data into an easy-to-read piece of content.With evolving visual communication, infographics are now focusing on driving flexibility, shareability, and audience engagement. The three trends that will help you in doing so are...


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, May 18, 1:57 AM

Three infographics trends to follow.

Jeff Domansky's curator insight, May 19, 8:59 AM

Three infographics trends to follow.

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How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers | Content Marketing & Content Strategy | Scoop.it
Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.
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8 Tips for Influencer Marketing on a Budget 

8 Tips for Influencer Marketing on a Budget  | Content Marketing & Content Strategy | Scoop.it
Influencer marketing seems to slowly be taking over in terms of ROI. Consider these 8 tips when planning your next influencer marketing campaign.
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These 5 Chatbot Marketing Examples Will Change Your Strategy

These 5 Chatbot Marketing Examples Will Change Your Strategy | Content Marketing & Content Strategy | Scoop.it
There are hundreds of tasks and use-cases for chatbots, from financial advisor to beauty assistant. But none are more lucrative for brands than marketing chatbots, those chatbots that can increase yo…
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A Step-by-Step Guide to Conducting Competitive Analysis

A Step-by-Step Guide to Conducting Competitive Analysis | Content Marketing & Content Strategy | Scoop.it
“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistak…
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Seven Easy Tactics for Generating Content Marketing Ideas

Seven Easy Tactics for Generating Content Marketing Ideas | Content Marketing & Content Strategy | Scoop.it
Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, May 11, 2:47 PM
Looking for ways to generate content marketing ideas? Here are 7 easy tactics you can use.
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How to become a better storyteller 

How to become a better storyteller  | Content Marketing & Content Strategy | Scoop.it
By Limor Shiponi This page unravels the story of G – an average storyteller who wishing to become better. The possibility of documenting his voyage, popped-up after reading through a discussion ignited by the question “are men better storytellers?” The training was planned for a period of ten months, during which I shared with my …

Via Ariana Amorim, massimo facchinetti
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