Content Marketing & Content Strategy
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Visual Content Marketing: How to Find Cool Cinemagraphs

Visual Content Marketing: How to Find Cool Cinemagraphs | Content Marketing & Content Strategy | Scoop.it
Cinemagraphs are very effective image marketing tools. Here are five websites where you can fine some truly gorgeous cinemagraphs that have already been made.
Stefano Principato's insight:

A cinemagraph is a moving picture. Often, it is mistaken for an animated gif, which isn’t the same thing. In a cinemagraph, everything in the photo is still except a single detail. 

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malek's curator insight, September 4, 2013 8:45 AM

an elegant form to get out of the GIF loop, thanks for sharing.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Using Google Analytics to Improve your Content Marketing

Using Google Analytics to Improve your Content Marketing | Content Marketing & Content Strategy | Scoop.it

Learn how to measure and improve your content marketing strategy using  Google Analytics.
I’ll start with a few core basics just to make sure we're all on the same page. And then we'll jump into some more intermediate and advanced tips, so keep reading or skip ahead, up to you! My overall aim is to give you at least one actionable take-away you can apply immediately.


Via Peg Corwin
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Peg Corwin's curator insight, January 14, 11:36 AM

High quality yet accessible discussion of how to understand your content marketing results in Google Analytics.

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2017 How to Create and Use Facebook Business Page Lists

2017 How to Create and Use Facebook Business Page Lists | Content Marketing & Content Strategy | Scoop.it
Facebook removes the Business Page Interest List function, so hey, let's create a Business Page and use the Page Feed function. Tip you can unpublish and still use the feed apparently.
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Get Creative: Using Snapchat in Social Media Marketing

Get Creative: Using Snapchat in Social Media Marketing | Content Marketing & Content Strategy | Scoop.it
One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to…
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EZIA's curator insight, January 21, 11:08 AM
Pictures say it all
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8 Top Hashtag Mistakes and How To Avoid Them

8 Top Hashtag Mistakes and How To Avoid Them | Content Marketing & Content Strategy | Scoop.it
Hashtags are an essential part of social media marketing and growth on Instagram and Twitter. With that said using hashtags correctly can be a little confusing. In this post I’ll review the top…
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How to Find the Best Keywords to Start Creating Content in Few Seconds

How to Find the Best Keywords to Start Creating Content in Few Seconds | Content Marketing & Content Strategy | Scoop.it
If you understand the language your target market uses, and the terms they search for, and you’re the one writing the content, there’s no one better qualified to research keywords for that post t…
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INFOGRAPHIC: Here’s How Google Tracks You - and What You Can Do About It

INFOGRAPHIC: Here’s How Google Tracks You - and What You Can Do About It | Content Marketing & Content Strategy | Scoop.it
Just about anyone who's online is in some way interacting with a Google product. Here's how Google tracks you -- and what you can do about it.

Via Peter Azzopardi, massimo facchinetti
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Farid Mheir's curator insight, January 20, 8:39 AM

A good overview.

prgnewshawaii's curator insight, January 21, 12:47 PM

Thanks to reporter Farid Mheir for this intriguing and somewhat frightening infographic on how Google tracks you and what you can do to protect your online privacy. Good, basic information.

Russell Roberts

Hawaii Intellligence Digest

https://hawaiiintelligencedigest.com

https://paper.li/f-1482109921

StacyLada's curator insight, January 22, 12:04 PM
Scaring? Who controls these data?
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7 Insider Tools to Get Famous on Instagram Overnight 

7 Insider Tools to Get Famous on Instagram Overnight  | Content Marketing & Content Strategy | Scoop.it
With over  600 million users, Instagram has never been a better place to grow your brand. But if you’ve tried the site yourself you’re likely all too aware how hard it can be to get noticed (no matter...read more
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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Content Marketing & Content Strategy | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

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janlgordon's curator insight, January 18, 5:12 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

 

Create more growth for your business with the right marketing tools.

 

12 Top Performing Marketing Resources

 

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

 

Here's what caught my attention:

 

  • Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

 

  • Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

 

  • Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/A7303088ufe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
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How To Go Viral on LinkedIn

How To Go Viral on LinkedIn | Content Marketing & Content Strategy | Scoop.it
LinkedIn recently revealed some specific tips and insights on what makes posts (and people) go viral on the network. Want your content to go viral on LinkedIn? Here’s what the network says work…
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Randy Bauer's curator insight, January 19, 3:29 PM
A great read for  a few tips to boost your engagement and impact with LinkedIn posts.
Creative Marketing Media Inc's curator insight, January 20, 10:11 AM

LinkedIn recently revealed some specific tips and insights on what makes posts (and people) go viral on the network.

Want your content to go viral on LinkedIn?

Here’s what the network says works best on the world’s largest online platform for professionals.

LinkedIn recently released its list of “top voices” from 2016, and in the process shared what made those bloggers so successful on the platform.

“When we compare these authors to all members writing in 2016, the Top Voices have received on average 64x more comments, 52x more likes, and 24x more shares on their articles,” LinkedIn noted. “That viral activity on their writing led to an average of 73x more views from LinkedIn members than typical pieces and a huge growth in followers.

“Each of our top writers on average generated over 54,000 new follows this year — almost 150 new followers a day.”

I’ve said it before, and I’ll say it again – in today’s marketplace, your content is your currency.

Creating great content and then sharing it online is how you “purchase” the time, attention and interest of potential customers. It’s also how you build the critical “Know, Like and Trust” elements that are key to every successful sale and business relationship.

Remember, anyone can claim authority online. Creating great content that demonstrates your expertise and helps others solve a pressing problem or reach a specific goal is the key being successful with online sales and marketing.

What follows are some specific tips LinkedIn says will help set apart your content from the rest on the network, so pay close attention!

Global Reach, Specific Topics

The beauty of publishing on LinkedIn is that it’s the place where your ideal customers and clients in the global marketplace are already hanging out, looking for news, online training, resources, vendors, employees and more.

Recommended for You

Webcast, January 24th: The Science of Attention and Growth Marketing

“With 460+ million members worldwide, the topics and conversations professionals want to engage with diverge in interesting ways. In the USA, writers tend to focus on entrepreneurship and innovation,” LinkedIn noted. “In France, the economy and macroeconomics drive readership. India cares about branding and advertising; Brazil favors anything that’s current.

“But across the world, the same formula worked to develop an audience: Consistency, depth and an authentic desire to create conversations (not just content).”

The Secret Sauce to Going Viral on LinkedIn

If you’ve nailed your topic with a well written post targeted at your ideal audience, the secret sauce to going viral is in everything else you do to set up your posts with the right timing, engagement and follow through.

“Some 66 percent of our Top Voices published at least once a month,” says LinkedIn. “and the average length was just over 800 words.”

(In my experience, publishing your LinkedIn blog posts during the middle of the week and during regular business hours is best.)

But it’s not just the post that matters.You need to promote it and maximize engagement in order to have a chance to go viral.

“The Top Voices made 10x more replies to comments on their articles than did the average LinkedIn writer,” LinkedIn shared.

Along with responding as quickly as possible to the likes, shares and comments your articles receive, you can also use other social media channels and your email list to drive traffic to your posts.

One of my favorite tactics is to also use LinkedIn itself! I leverage third party automation tools like LinMailPro to send a personalized, 1-on-1 note to hundreds of my LinkedIn connections with a link to the post.

As long as your message is sincere, your content useful to the connections you’re sending it to, and with no sales pitch attached, you’ll get almost zero complaints from your connections when promoting your content via 1-on-1 LinkedIn messages.

In fact, here’s a simple script you can use right now to promote your next LinkedIn post via 1-on-1 messages to your connections:

“Hi [INSERT FIRST NAME] – hope you are doing well!

I just published a new post here on LinkedIn I thought might be of interest to you.

It’s called, “[INSERT POST TITLE].”

LINK TO POST: [POST URL]

Hope you find the post helpful and excited to hear what you think of it!”

Using a non-spammy, helpful note like this works well on LinkedIn, provided the post you’e sending to your connections is something they would genuinely be interested in reading or learning more about.

Bonus Tip: Let LinkedIn Know!

Another tip is to promote your LinkedIn Post on Twitter and tag LinkedIn’s editors.

Create a clever, thought-providing “one liner” about your post to use on Twitter, and make sure you tag @LinkedInEditors on the network.

Speed + Engagement = Going Viral on LinkedIn

When you do this (send traffic to your own LinkedIn posts, be it via LinkedIn messages, your email list or other social media channels), LinkedIn takes notice.

The faster your post picks up views and the more engagement that happens in a short time frame, the more likely it is LinkedIn will take notice of all that activity and decide to promote your post and surface it all over the platform.

Once that happens, watch out – you’re about to go viral!


Read more at http://www.business2community.com/linkedin/go-viral-linkedin-01759052#oZ5UCLyruMeEV0Mo.99

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Is Your Website Generating Leads or Duds?

Is Your Website Generating Leads or Duds? | Content Marketing & Content Strategy | Scoop.it
A strong B2B website does a lot of things: builds credibility, acts as the digital face of a brand, communicates a firm’s value propositions, educates potential clients, and engages current clients…
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How to Use Social Media Emoji to Humanize Your Business 

How to Use Social Media Emoji to Humanize Your Business  | Content Marketing & Content Strategy | Scoop.it
Do you want to humanize your business on social media? Discover how to find and use emojis in your social media marketing.
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9 Best Storytelling Tools for Social Media Marketers in 2017

9 Best Storytelling Tools for Social Media Marketers in 2017 | Content Marketing & Content Strategy | Scoop.it
At the end of the day, social media is all about storytelling. If you are using social media only to advertise and boost your sales, then you just can’t sustain in the long run. Every successful ma…
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10 Pinterest Strategies You Should Start Using Right Now

10 Pinterest Strategies You Should Start Using Right Now | Content Marketing & Content Strategy | Scoop.it
Pinterest is not an average social networking platform. It is rather a social discovery platform that brings audiences from all over the world into direct contact with business providers. Here are 10…
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How to Use Hashtags to Improve Your Social Media Marketing

How to Use Hashtags to Improve Your Social Media Marketing | Content Marketing & Content Strategy | Scoop.it
A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture to…
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Facebook Community Development: How to Cultivate Loyal Fans 

Facebook Community Development: How to Cultivate Loyal Fans  | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 233. In this episode Holly Homer explores community development using Facebook.
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6 Local SEO Tips For A Place Right Below The Google Map

6 Local SEO Tips For A Place Right Below The Google Map | Content Marketing & Content Strategy | Scoop.it
Let’s look at what Google has done in 2015. Say you type “best florists” in the search bar, listings to your query will come in the following fashion: First, you will see ads of businesses that…
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How Content Marketing Can Be Used to Train Employees

How Content Marketing Can Be Used to Train Employees | Content Marketing & Content Strategy | Scoop.it
Content marketing goes way beyond stimulating consumer interest in your brand. Used properly, it can be leveraged as a tool to execute employee training and turn staff members into much-needed brand…
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22 Powerful Content Marketing Tools for Wordpress: The Complete list

22 Powerful Content Marketing Tools for Wordpress: The Complete list | Content Marketing & Content Strategy | Scoop.it
I did a little research and gathered a sizable number of plugins that are awesome for your Content Marketing efforts. Happy Reading!
Via steve batchelder, malek, massimo facchinetti
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Influencer Co-Created Content: Complete Blogger Guide

Influencer Co-Created Content: Complete Blogger Guide | Content Marketing & Content Strategy | Scoop.it
Build blog authority with influencer co-created content? This guide Includes who are your influencers, types of content co-creation & blog types.
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7 Must-Know Email Personalization Tactics

7 Must-Know Email Personalization Tactics | Content Marketing & Content Strategy | Scoop.it
Email personalization is a way to authentically connect with your subscribers by sending targeted and relevant content that matters most to them. If subscribers don’t feel like they matter to your…
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6 Steps to a Successful Social Influencer Marketing Campaign 

6 Steps to a Successful Social Influencer Marketing Campaign  | Content Marketing & Content Strategy | Scoop.it
Interested in working with social influencers to promote your product? Discover six steps to running an effective influencer program for your business.
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4 Ways to Use Content Marketing to Hire Top Talent

4 Ways to Use Content Marketing to Hire Top Talent | Content Marketing & Content Strategy | Scoop.it
Content marketers are taking on more responsibility — and creating an increasing number of blog posts, whitepapers, webinars, videos, and other content pieces to inspire and educate customers. We u…
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32 Ways a Digital Marketing Consultant Can Help Grow Your Business

How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
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Elements of the Perfect Pinterest Marketing Strategy

Elements of the Perfect Pinterest Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Pinterest was founded in 2010 and has gathered over 100 million users since then. The statistics are very impressive because the website has at least 250,000,000 monthly visitors and 23% of the users…
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Avoid These 10 Business Email Errors

Avoid These 10 Business Email Errors | Content Marketing & Content Strategy | Scoop.it
Writing business emails is not as straightforward and simple as we would like to think. One small unintentional error can quickly take things south.

Via janlgordon, John van den Brink
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janlgordon's curator insight, January 17, 12:25 AM

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

 

Some phrases are outdated and inappropriate for business emails.

 

How to Communicate With Your Subscribers

 

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

 

Ranjan explains several phrases that do not work well for business emails.

 

Here's what caught my attention:

 

  • An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

 

  • Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

 

  • If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/5bKo3084jR5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today