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B2B Content Marketing Trends for 2014 [Research]

B2B Content Marketing Trends for 2014 [Research] | Content Marketing & Content Strategy | Scoop.it
To develop your 2014 B2B content marketing strategy, here are 6 highlights from the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.
Stefano Principato's insight:

Marketers use a variety of content creation techniques. 

 

Over 90% of organizations create unique content.

One third of organizations curate third party content.

30% of organizations use customer-generated content.

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Mr Tozzo's curator insight, August 14, 2013 5:48 AM
To develop your 2014 B2B content marketing strategy, here are 6 highlights from the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Use Video in Content Marketing

How to Use Video in Content Marketing | Content Marketing & Content Strategy | Scoop.it
Video adoption is set to increase over the next few years, so here are 6 examples of how you can use video in content marketing.
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Your Complete Snapchat Playbook

Ever wondered how to manage the hottest social platform right now? Check out this deck to get tangible tactics you can start using right away.
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Video Marketing: So You Wanna Be a Rock Star… Brand? #infographic

Video Marketing: So You Wanna Be a Rock Star… Brand? #infographic | Content Marketing & Content Strategy | Scoop.it
Video is one of the top marketing tactics that should be on your list this year. Here’s how to get camera-ready and become a rock star brand in the Telecom, IT, and Cloud space.
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10 Plugins to Drive Email Subscribers

10 Plugins to Drive Email Subscribers | Content Marketing & Content Strategy | Scoop.it
An email list is gold these days. Getting the permission slip to go into someone’s email inbox is one of the best ways to stay top-of-mind to a highly targeted audience. Yet driving email subscribe…
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How to Make an Infographic in Less Than An Hour

How to Make an Infographic in Less Than An Hour | Content Marketing & Content Strategy | Scoop.it
Visual content has greatly increased in popularity and effectiveness over the past few years. But did you ever wonder just how people make those eye-catching infographics? Perhaps you’ve thought that it’s too complicated or that you’re not artistic enough. Take heart, this article will show you how to create an infographic in less than hour. …
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | Content Marketing & Content Strategy | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.
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The Pros & Cons of Social Media Tools: Tumblr

The Pros & Cons of Social Media Tools: Tumblr | Content Marketing & Content Strategy | Scoop.it
There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it…
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Planning Your Content: The 3 Stages of the Buyer’s Journey

Planning Your Content: The 3 Stages of the Buyer’s Journey | Content Marketing & Content Strategy | Scoop.it
Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.” There were many stages to my shopp…
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10 Types of Marketing Emails to Rock Your Business

10 Types of Marketing Emails to Rock Your Business | Content Marketing & Content Strategy | Scoop.it
Email marketing is here to stay and is a cost-effective and powerful component of many businesses inbound marketing strategy. However, considering the average click-through rate is 3.5% across all in…
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Instagram Contests: Tools and Tips for Marketers

Instagram Contests: Tools and Tips for Marketers | Content Marketing & Content Strategy | Scoop.it
Want to increase engagement on Instagram? Have you thought about contests? Discover tools and tips to help marketers run a successful Instagram contest.
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Content Marketing Tips: Using Case Studies and Testimonials

Content Marketing Tips: Using Case Studies and Testimonials | Content Marketing & Content Strategy | Scoop.it
Testimonials and case studies are critical components of a comprehensive content marketing strategy. Having a third-party endorsement adds an element of credibility to your marketing materials promot…
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Should I Share That? [Infographic]

Should I Share That? [Infographic] | Content Marketing & Content Strategy | Scoop.it
So you have a great idea for a blog post or you find a great explainer video online and want to share it with your audience. Your cursor drifts toward the share icon, but wait! Should you be sharing…
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5 Steps to a Winning Display Advertising Strategy

5 Steps to a Winning Display Advertising Strategy | Content Marketing & Content Strategy | Scoop.it
In the effort to reach their consumers, marketers and brands today have digital operations in their prime focus. But despite their best efforts, some are still not feeling the effect of their display…
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13 Marketing Tools for Creating Engaging Facebook Images

Want to know a secret? It’s one savvy Facebook marketers have known for a while. Visual marketing is the key component to getting your Facebook content seen. I…
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Content Creation Swipe Files: Inspiration, Tools & Organization

Content Creation Swipe Files: Inspiration, Tools & Organization | Content Marketing & Content Strategy | Scoop.it
What's a content creation swipe file? It's a repository of ideas, images and research that will help you map out what to create next. Columnist Quinn Whissen explains why you need one and how to create it.
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How to Use Facebook Messenger for Your Business

How to Use Facebook Messenger for Your Business | Content Marketing & Content Strategy | Scoop.it
Looking for a new way to connect with customers and prospects on Facebook? Messenger for business pages makes it easy to offer instant customer service.
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Facebook Ads 101: Getting Started with Facebook Advertising

Facebook Ads 101: Getting Started with Facebook Advertising | Content Marketing & Content Strategy | Scoop.it
A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase sales, but it can bring new customers into the business. These types of ads are also extremely…
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3 Critical Content Marketing Strategies for Your Business Blog

3 Critical Content Marketing Strategies for Your Business Blog | Content Marketing & Content Strategy | Scoop.it
Still, at the end of 2015, many businesses do not have a website blog. Or, if they have had one, they have scrapped it because it was not achieving the ROI they expected. They came to the conclusion…
Stefano Principato's insight:

Keep the reading level as simple as possible. Sentences should be as short as possible; vocabulary should be as common as possible; eliminate unnecessary words, especially adverbs.

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Why Content Marketers Should Tap Into The Power Of Niche Influencers

Why Content Marketers Should Tap Into The Power Of Niche Influencers | Content Marketing & Content Strategy | Scoop.it
Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.
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4 Types of Content You Should Be Producing

4 Types of Content You Should Be Producing | Content Marketing & Content Strategy | Scoop.it
In today’s business world, the success of your website lives on the brace of one word: relevance. Delivering the right content, to the right visitor, at the right time has become the obsession of m…
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How B-to-B Marketers Can Use Periscope for Content Marketing

How B-to-B Marketers Can Use Periscope for Content Marketing | Content Marketing & Content Strategy | Scoop.it

B-to-B marketers don’t have to navigate Periscope in a vacuum.


Via massimo facchinetti
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The Complete Guide to Creating Infographics for Non-Designers

The Complete Guide to Creating Infographics for Non-Designers | Content Marketing & Content Strategy | Scoop.it
Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds. You’ve seen the beautiful, informative e…
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How to Create a Twitter Chat: 4 Success Tips

How to Create a Twitter Chat: 4 Success Tips | Content Marketing & Content Strategy | Scoop.it
Ready to host a Twitter chat? These tips will help you start your Twitter chat off with an audience that's ready to participate.
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8 Reasons Slideshare is Ideal for B2B Marketing

8 Reasons Slideshare is Ideal for B2B Marketing | Content Marketing & Content Strategy | Scoop.it
I regularly use Slideshare in my day-to-day B2B marketing work and the results are amazing! If you are trying to develop a content marketing strategy for your small business, Slideshare is an excelle…
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25 Brands to Follow for Visual Content Marketing Inspiration

25 Brands to Follow for Visual Content Marketing Inspiration | Content Marketing & Content Strategy | Scoop.it

Are you using visual content within your social media posts?

Want to know how visual marketing can help you stand out online?

Sure you do!
Because here's the reality.

If you're not creating visually appealing content that captures audience attention, your competition is.

Graphics can tell your company story, boost awareness and drive additional traffic to your product or service.

So how can you create content that helps you better connect with your fans and followers? 


Via Brian Yanish - MarketingHits.com
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