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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Content Marketing & Content Strategy | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.

Via David Blundell, SuperFace - Business Social Media
Stefano Principato's insight:

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

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David Blundell's curator insight, August 5, 2013 8:24 AM

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Why Mobile Matters To Your Email Marketing (Infographic)

Why Mobile Matters To Your Email Marketing (Infographic) | Content Marketing & Content Strategy | Scoop.it
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functiona…
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Twitter For Beginners: 11 Tips To Help You Get Started

Twitter For Beginners: 11 Tips To Help You Get Started | Content Marketing & Content Strategy | Scoop.it
Alert! This blog post is not for Twitter gurus (but we welcome your tips in the comments). This is truly Twitter for beginners — people who aren’t sure how Twitter works. If that’s you, here ar…
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11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Content Marketing & Content Strategy | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
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The Secret Formula for the Perfect Viral Share (Infographic)

The Secret Formula for the Perfect Viral Share (Infographic) | Content Marketing & Content Strategy | Scoop.it
You’ve done your research. You have a clear business plan. You know who your targeted clients are and you’ve even been properly versed on your social media etiquette to know how you’re going to…
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The Content Marketing Quotes Poster

Ready to get inspired to create great content? Check out this poster, filled with awesome content marketing quotes from the best in the business including Joe …
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The Power of Remarketing in PPC (Infographic)

The Power of Remarketing in PPC (Infographic) | Content Marketing & Content Strategy | Scoop.it
Wise business owners and digital marketers competing in the very competitive world on Internet marketing make use of both organic and paid online marketing channels. With Google controlling 67% of th…
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Moumita Gryffindorian Dasgupta's curator insight, August 29, 12:40 AM

What should be the next marketing move for your PPC campaign... check it out here doth visualise it. 

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15 Free Content Marketing Tools To Make Your Life Easier

15 Free Content Marketing Tools To Make Your Life Easier | Content Marketing & Content Strategy | Scoop.it
Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of …
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Content Marketing & Content Strategy | Scoop.it
A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.
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What kind of content marketer are you? [Infographic]

What kind of content marketer are you? [Infographic] | Content Marketing & Content Strategy | Scoop.it
Content marketing is a fast-moving industry and successful marketers need a full quota of diverse skills in order to keep up with ever-changing trends and audience preferences. While we all ultimatel…
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8 Content Marketing Infographics Every Marketer Must Bookmark

8 Content Marketing Infographics Every Marketer Must Bookmark | Content Marketing & Content Strategy | Scoop.it
Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic. However, an infographic can be very useful as a quick reference sheet to get the gist o…
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18 Social Media Marketing Tips to Improve Your Marketing |

18 Social Media Marketing Tips to Improve Your Marketing | | Content Marketing & Content Strategy | Scoop.it
Are you looking for actionable social media marketing tips? This article shows 18 ways to improve your social media marketing and networking.
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Google Webmaster Tools: The Must Know Features For SEO

Google Webmaster Tools: The Must Know Features For SEO | Content Marketing & Content Strategy | Scoop.it
Integrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify the results of your SEO digital marketing system. Among the most valuable anal…
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Vine Introduces New Camera: This Week in Social Media

Vine Introduces New Camera: This Week in Social Media | Content Marketing & Content Strategy | Scoop.it
Social media news and new developments making social media marketing easier. (Vine, Twitter, Facebook Ads, YouTube App, SlideShare)
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Content Marketing Infographics Every Marketer Must Bookmark

Content Marketing Infographics Every Marketer Must Bookmark | Content Marketing & Content Strategy | Scoop.it
8 content marketing infographics every content marketing professional must have handy. The content marketing infographics cover all the topics you need to understand content marketing.
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SEO Services Vancouver 2iiS Marketiing's curator insight, August 29, 5:30 PM

For your Bookmarks fellow SEO Professionals

Benjamin Labarthe-Piol's curator insight, August 29, 11:07 PM

A bunch of info

donhornsby's curator insight, Today, 7:46 AM

This post shares a collection of the best content marketing infographics created by leading content marketers and bloggers. The idea is to provide our readers everything they need to know about content marketing in a visual language.

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Vine: Short Videos and What Marketers Need to Know |

Vine: Short Videos and What Marketers Need to Know | | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 108, in this episode Zach King shares how he uses Vine video.
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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Content Marketing & Content Strategy | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
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Rick Garza's curator insight, Today, 12:00 PM

Sales Athletes choose to be relevant.  Read and make a choice.  Be an influencer where it counts.

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7 Ways to Optimize Image Files for SEO

7 Ways to Optimize Image Files for SEO | Content Marketing & Content Strategy | Scoop.it
Have you ever puzzled over what image file types you should be using or if you really need to add file names and alt text to every image on your website for SEO’s sake? Don’t let these nitty-grit…
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The 6Cs of Global Social Media

The 6Cs of Global Social Media | Content Marketing & Content Strategy | Scoop.it
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate: This connected, vocal audience presents huge
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How To Make Your Content Marketing Stand Out In The Crowd

How To Make Your Content Marketing Stand Out In The Crowd | Content Marketing & Content Strategy | Scoop.it
Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talk…
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Display retargeting 101: a handy guide to the buzziest ads on the internet

Display retargeting 101: a handy guide to the buzziest ads on the internet | Content Marketing & Content Strategy | Scoop.it
Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions.
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How to Build a Perfect Content Distribution Strategy

How to Build a Perfect Content Distribution Strategy | Content Marketing & Content Strategy | Scoop.it
If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is without distribution even the most creative, innovative, and groundbreakin…
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How to Get Started With Visual Content Marketing |

How to Get Started With Visual Content Marketing | | Content Marketing & Content Strategy | Scoop.it
Do you want to use visual content in your social media marketing? This article shares tools and tips for adding visual content to your marketing mix.
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The New Rules of Selling

Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant d…
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What’s a Content Acquisition Specialist? 5 Content Writing Jobs Defined

What’s a Content Acquisition Specialist? 5 Content Writing Jobs Defined | Content Marketing & Content Strategy | Scoop.it
Content writing is an increasingly sophisticated industry, which has led to a wave of hyper-specialized content marketing jobs. As content marketing matures and content tools become increasingly soph…
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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Content Marketing & Content Strategy | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
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Miami Marketing Tools's curator insight, August 25, 2:48 PM

Doubts about a descriptive word? See trends posted in this article.

Jeff Domansky's curator insight, August 26, 11:04 PM

Words matter and their impact varies by social media channel.

Beri Creative's curator insight, August 28, 5:57 PM

The power of words - don't EVER underestimate it!