Content Marketing...
Follow
Find
38.6K views | +8 today
 
Rescooped by Stefano Principato from Social Media
onto Content Marketing & Content Strategy
Scoop.it!

8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Content Marketing & Content Strategy | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.

Via David Blundell, SuperFace - Business Social Media
Stefano Principato's insight:

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

more...
David Blundell's curator insight, August 5, 2013 8:24 AM

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

Content Marketing: 10 Rules for Success

Content Marketing: 10 Rules for Success | Content Marketing & Content Strategy | Scoop.it
Content marketing continues to ride the Zeitgeist and present opportunities and challenges to marketers from organizations of all shapes and sizes. Content marketing is a great way to build reputatio…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A {Short} Beginner’s Guide to Instagram Strategy

A {Short} Beginner’s Guide to Instagram Strategy | Content Marketing & Content Strategy | Scoop.it
There’s been a lot of talk about Instagram this past year or two. It’s a platform that is growing fast, much like Pinterest in its early years. Now that users can switch between accounts, it make…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

3 Steps for Adding Video to Your Social Media Marketing

3 Steps for Adding Video to Your Social Media Marketing | Content Marketing & Content Strategy | Scoop.it
Looking for tips to get started with video? Making the right decisions in three key areas will help you create videos that engage people.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Tips to Make a Successful Marketing Video

4 Tips to Make a Successful Marketing Video | Content Marketing & Content Strategy | Scoop.it
A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience. You don’…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

13 Marketing Tools for Creating Engaging Facebook Images

Want to know a secret? It’s one savvy Facebook marketers have known for a while. Visual marketing is the key component to getting your Facebook content seen. I…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Content Creation Swipe Files: Inspiration, Tools & Organization

Content Creation Swipe Files: Inspiration, Tools & Organization | Content Marketing & Content Strategy | Scoop.it
What's a content creation swipe file? It's a repository of ideas, images and research that will help you map out what to create next. Columnist Quinn Whissen explains why you need one and how to create it.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Use Facebook Messenger for Your Business

How to Use Facebook Messenger for Your Business | Content Marketing & Content Strategy | Scoop.it
Looking for a new way to connect with customers and prospects on Facebook? Messenger for business pages makes it easy to offer instant customer service.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Facebook Ads 101: Getting Started with Facebook Advertising

Facebook Ads 101: Getting Started with Facebook Advertising | Content Marketing & Content Strategy | Scoop.it
A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase sales, but it can bring new customers into the business. These types of ads are also extremely…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

3 Critical Content Marketing Strategies for Your Business Blog

3 Critical Content Marketing Strategies for Your Business Blog | Content Marketing & Content Strategy | Scoop.it
Still, at the end of 2015, many businesses do not have a website blog. Or, if they have had one, they have scrapped it because it was not achieving the ROI they expected. They came to the conclusion…
Stefano Principato's insight:

Keep the reading level as simple as possible. Sentences should be as short as possible; vocabulary should be as common as possible; eliminate unnecessary words, especially adverbs.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Why Content Marketers Should Tap Into The Power Of Niche Influencers

Why Content Marketers Should Tap Into The Power Of Niche Influencers | Content Marketing & Content Strategy | Scoop.it
Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Types of Content You Should Be Producing

4 Types of Content You Should Be Producing | Content Marketing & Content Strategy | Scoop.it
In today’s business world, the success of your website lives on the brace of one word: relevance. Delivering the right content, to the right visitor, at the right time has become the obsession of m…
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

How B-to-B Marketers Can Use Periscope for Content Marketing

How B-to-B Marketers Can Use Periscope for Content Marketing | Content Marketing & Content Strategy | Scoop.it

B-to-B marketers don’t have to navigate Periscope in a vacuum.


Via massimo facchinetti
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Complete Guide to Creating Infographics for Non-Designers

The Complete Guide to Creating Infographics for Non-Designers | Content Marketing & Content Strategy | Scoop.it
Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds. You’ve seen the beautiful, informative e…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Add Interactive Content to Your Media Mix

How to Add Interactive Content to Your Media Mix | Content Marketing & Content Strategy | Scoop.it
Surely, if you’ve graced the “halls” of Facebook, you’ve seen — or taken — a quiz that tells you what Game of Thrones character you’re most like, or what your favorite color says about…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Ideas and Platforms for Effective Content Distribution

7 Ideas and Platforms for Effective Content Distribution | Content Marketing & Content Strategy | Scoop.it
So, you’ve created content that you believe is engaging and entertaining enough to draw large traffic, but how would you ensure it reaches the right audience? Well, to make the most of your content…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Get the Best Out of Influencer Marketing [Infographic]

How to Get the Best Out of Influencer Marketing [Infographic] | Content Marketing & Content Strategy | Scoop.it
If you wanted to skydive there is no way you can do it alone; at least not for the first time. If you do, it may be the last thing you do on earth. You may even need a license to skydive on your own.…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Use Video in Content Marketing

How to Use Video in Content Marketing | Content Marketing & Content Strategy | Scoop.it
Video adoption is set to increase over the next few years, so here are 6 examples of how you can use video in content marketing.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Your Complete Snapchat Playbook

Ever wondered how to manage the hottest social platform right now? Check out this deck to get tangible tactics you can start using right away.
more...
Marco Favero's curator insight, February 9, 10:26 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Video Marketing: So You Wanna Be a Rock Star… Brand? #infographic

Video Marketing: So You Wanna Be a Rock Star… Brand? #infographic | Content Marketing & Content Strategy | Scoop.it
Video is one of the top marketing tactics that should be on your list this year. Here’s how to get camera-ready and become a rock star brand in the Telecom, IT, and Cloud space.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

10 Plugins to Drive Email Subscribers

10 Plugins to Drive Email Subscribers | Content Marketing & Content Strategy | Scoop.it
An email list is gold these days. Getting the permission slip to go into someone’s email inbox is one of the best ways to stay top-of-mind to a highly targeted audience. Yet driving email subscribe…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Make an Infographic in Less Than An Hour

How to Make an Infographic in Less Than An Hour | Content Marketing & Content Strategy | Scoop.it
Visual content has greatly increased in popularity and effectiveness over the past few years. But did you ever wonder just how people make those eye-catching infographics? Perhaps you’ve thought that it’s too complicated or that you’re not artistic enough. Take heart, this article will show you how to create an infographic in less than hour. …
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | Content Marketing & Content Strategy | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Pros & Cons of Social Media Tools: Tumblr

The Pros & Cons of Social Media Tools: Tumblr | Content Marketing & Content Strategy | Scoop.it
There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Planning Your Content: The 3 Stages of the Buyer’s Journey

Planning Your Content: The 3 Stages of the Buyer’s Journey | Content Marketing & Content Strategy | Scoop.it
Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.” There were many stages to my shopp…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

10 Types of Marketing Emails to Rock Your Business

10 Types of Marketing Emails to Rock Your Business | Content Marketing & Content Strategy | Scoop.it
Email marketing is here to stay and is a cost-effective and powerful component of many businesses inbound marketing strategy. However, considering the average click-through rate is 3.5% across all in…
more...
No comment yet.