Content Marketing...
Follow
Find
13.6K views | +21 today
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

How to Develop a Content Plan [INFOGRAPHIC]

How to Develop a Content Plan [INFOGRAPHIC] | Content Marketing & Content Strategy | Scoop.it

You need a content marketing plan that is aligned to overall business objectives to ensure it delivers what it needs to.

Stefano Principato's insight:

If you want to attract customers and convince them to do business with you, your content marketing strategy has to cover every point in your customer's purchase cycle.

more...
No comment yet.
Content Marketing & Content Strategy
Models & Steps To Executing A Content Strategy
Your new post is loading...
Rescooped by Stefano Principato from MarketingHits
Scoop.it!

Marketing 101: How to Create a Successful Influencer #Marketing Plan

Marketing 101: How to Create a Successful Influencer #Marketing Plan | Content Marketing & Content Strategy | Scoop.it

These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s not something many companies have perfected. This particular type of marketing is a great way to propel your business forward and should be one method that never gets old or “penalized”. The biggest question most people have is how do you start without coming on too strong.


Influencer marketing takes a lot of careful planning in order to make sure it continues to grow, and this requires a plan. For many companies influencer marketing just happens, but sometimes you’re not so lucky and/or you want to grow this approach for your business. You have to ask yourself: What exactly is influencer marketing and how can I make sure I’m successful?


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Dramatically Improve Your Google Authorship

How to Dramatically Improve Your Google Authorship | Content Marketing & Content Strategy | Scoop.it
How do to gain those trust signals that Google Authorship provides? How do you improve your authorship reputation, rise in the ranks, and gain more readers?
Stefano Principato's insight:

Add lots of people to your circles.

The more people you add to your circles, the more likely they are to add you back. 

Add famous people to your circles.

When you have a famous person in your network, Google+ reports this to people who visit your profile. Here’s what it looks like.

Include your Google+ profile link on email signatures and websites.

To find your author stats, go to Webmaster Tools.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Winning With Content Marketing: 7 Key Ingredients (Infographic)

Winning With Content Marketing: 7 Key Ingredients (Infographic) | Content Marketing & Content Strategy | Scoop.it

It’s predicted that 60% of B2C marketers and 54% of B2B marketers plan to increase their spend on content creation. With more organizations developing a content marketing plan, it’s critical to understand how you’re company is performing against industry benchmarks.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Build a Content Strategy Using a Social Media Audit

How To Build a Content Strategy Using a Social Media Audit | Content Marketing & Content Strategy | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Content Marketing & Content Strategy | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Baiba Svenca, massimo facchinetti
more...
Michael Harmon's curator insight, Today, 3:13 AM

Nice tool alternative to powerpoint.

tom jackson's curator insight, Today, 5:23 AM

for my education colleagues, if you have not one so, check out powtoon

Mirta Liliana Filgueira's curator insight, Today, 12:07 PM

Presentaciones PowerPoint

Scooped by Stefano Principato
Scoop.it!

7 Essential Mobile Apps for Marketers

7 Essential Mobile Apps for Marketers | Content Marketing & Content Strategy | Scoop.it
I have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Some are especially helpful to me as a marketer: …
Stefano Principato's insight:

Here are a few essential mobile apps and tools for my fellow marketers.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Complete Guide to Personal Branding

The Complete Guide to Personal Branding | Content Marketing & Content Strategy | Scoop.it

When you’re searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as a competent professional, personal branding matters.

Stefano Principato's insight:
What are the benefits of personal branding?
  • A higher perceived value – you’ll seem smarter, therefore more of an asset to a potential employer, partner, or client
  • More credibility – when you say something, you won’t have (as many) people questioning whether or not you know your stuff
  • Opportunities for leadership, new clients, and new partnerships.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

6 Top Twitter Tools for Business

6 Top Twitter Tools for Business | Content Marketing & Content Strategy | Scoop.it
a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts including InboxQ and Twylah.
Stefano Principato's insight:

Here is a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts from the limited time you have.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

8 Ways You Can Create a Winning Instagram Profile

8 Ways You Can Create a Winning Instagram Profile | Content Marketing & Content Strategy | Scoop.it
Create a winning Instagram profile using examples from Nike, Zappos, KitchenAid or WalMart to help you grow your reach, build engagement and increase sales.
Stefano Principato's insight:

Eight ways you can use Instagram to increase your reach, engagement and sales.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

New to Webinars? Seven Steps for Getting Started

New to Webinars? Seven Steps for Getting Started | Content Marketing & Content Strategy | Scoop.it

Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the seemingly overwhelming task of adding webinars to the content marketing mix for the first time.

Stefano Principato's insight:

1) Determine where webinars fit into marketing funnel
2) Assemble a team

3) Secure a webinar producer

4) Select a webinar platform

5) Prepare new presenters

6) Set up

7) Plan promotion

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Most Powerful Content Marketing Framework

Have you ever wondered how great marketers consistently get more views, higher engagement and more sales? It's not magic. No, it's a time tested marketing framework that applies to commercials, videos, web pages, images and every other form of content online. .

Stefano Principato's insight:

This framework is a general 5-step plans that includes: 
- Planning 
- Development 
- Optimization 
- Syndication 
- Measurement .

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

12 Examples of Native Ads (And Why They Work)

12 Examples of Native Ads (And Why They Work) | Content Marketing & Content Strategy | Scoop.it

So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Guide To E-Commerce For The Mobile Era - part one

Guide To E-Commerce For The Mobile Era - part one | Content Marketing & Content Strategy | Scoop.it
Guide to ecommerce for the mobile era - part one. Intelligenthq What is e-commerce, e-tailling, or e-business ? Even though all of us have certainly been e
Stefano Principato's insight:

What is e-commerce and how to implement an e-commerce business tailored specifically to the mobile era, shaped accordingly to the latest developments in technology: the rise of smartphones and mobile devices.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

LinkedIn Publishing Platform: What Marketers Need to Know

LinkedIn Publishing Platform: What Marketers Need to Know | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 89, in this episode Stephanie Sammons shares how marketers can make the most out of the LinkedIn publishing platform.
Stefano Principato's insight:

How marketers can make the most out of the LinkedIn publishing platform.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Content Marketing & Content Strategy | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
Stefano Principato's insight:

Take a look at some of the awesome ways to increase your exposure on Google Plus.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Ways to Generate Content Marketing Revenues

5 Ways to Generate Content Marketing Revenues | Content Marketing & Content Strategy | Scoop.it
Over 90% of marketers use content marketing but less than half of them think it's effective. Here are 5 tips to improve content marketing revenues.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Use Hashtags to Increase Your Social Media Presence

How to Use Hashtags to Increase Your Social Media Presence | Content Marketing & Content Strategy | Scoop.it

Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.

 
Stefano Principato's insight:

The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Seven Tips For Jumpstarting Your Visual Storytelling Strategy | Content Marketing & Content Strategy | Scoop.it
We've all heard marketers proclaim that, "content is king," but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Learn seven tips to get visual with your content.
Stefano Principato's insight:
Make Yourself Useful!
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Little-known YouTube Features for Marketers |

5 Little-known YouTube Features for Marketers | | Content Marketing & Content Strategy | Scoop.it
Use YouTube features like Audio Library, Fan Finder, Website Annotations, InVideo Programming and YouTube Live Events to improve your Video Marketing.
Stefano Principato's insight:

A few small tweaks using the tools above could make a noticeable difference to your YouTube content and marketing strategy. Start with one tool or jump in and try all five. Be sure to track and analyze the impact using YouTube and Google Analytics. You’ll be pleased with the results.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing …
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Top 8 Great Value Social Media Analytics Tools

Top 8 Great Value Social Media Analytics Tools | Content Marketing & Content Strategy | Scoop.it

As we’ve previously helped outline the top 10 free social media monitoring tools, we thought it might be valuable to go beyond monitoring and delve into other types of analytics tools.

more...
Marco Favero's curator insight, April 15, 1:34 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

How to Recycle your Blog Content

How to Recycle your Blog Content | Content Marketing & Content Strategy | Scoop.it

Recycling content isn’t so much about being lazy or not having the time to create a fully original post on a fully new and original topic (though that might be your inspiration – and that’s fair). It’s about revisiting important topics, updating information, and continuing the dialogue.

Stefano Principato's insight:

Recycling content is all about making something new out of something old and about extending the lifecycle of an existing piece. There are many ways to recycle content in ways that provide high value to your blog and its readers – here are just a few of my top content recycling tips.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A Step-by-Step Guide for Creating Your Content Marketing Strategy

A Step-by-Step Guide for Creating Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it

In many ways, internet marketing has become synonymous with content marketing.  After all, people log onto the web to find answers to their questions and solutions to their problems, and the only way to provide those things is through web content!  In fact, the web content that your business publishes is so crucial to your online reputation — and, ultimately, to your bottom line — that you need a specific strategy for it.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The State of Digital Marketing 2014

Are you up to date? Are you in the know? In this presentation we get into the thick of it. We cover: - The 9 biggest problems that modern marketers face.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Create a Ferocious Unique Selling Proposition

How to Create a Ferocious Unique Selling Proposition | Content Marketing & Content Strategy | Scoop.it

Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP.

Stefano Principato's insight:

Simply put, your USP is what makes your business different from everyone else in your market. For some ventures, identifying a USP will be easier than others. 

more...
No comment yet.