Content Marketing & Content Strategy
46.5K views | +1 today
Follow
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

How to Develop a Content Plan [INFOGRAPHIC]

How to Develop a Content Plan [INFOGRAPHIC] | Content Marketing & Content Strategy | Scoop.it

You need a content marketing plan that is aligned to overall business objectives to ensure it delivers what it needs to.

Stefano Principato's insight:

If you want to attract customers and convince them to do business with you, your content marketing strategy has to cover every point in your customer's purchase cycle.

more...
No comment yet.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

What is the Perfect Tweet?

What is the Perfect Tweet? | Content Marketing & Content Strategy | Scoop.it
With 6,000 tweets sent every second, there are lots of different types of tweets around. If you are starting a conversation from a business Twitter account, there are a number of different elements w…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Complete Guide to Pinterest for eCommerce

The Complete Guide to Pinterest for eCommerce | Content Marketing & Content Strategy | Scoop.it
iWeb are looking at how to take full advantage of Pinterest for eCommerce! Pinterest is the world’s catalogue of ideas, a social network that allows users to visually share, and discover new intere…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Free Social Media Marketing Tools You Need To Start Using

7 Free Social Media Marketing Tools You Need To Start Using | Content Marketing & Content Strategy | Scoop.it
To stay ahead of the curve on industry trends, it is crucial to analyze how your money is being budgeted. Flexibility can be beneficial, especially when a new trend emerges and more money can be dist…
more...
No comment yet.
Rescooped by Stefano Principato from About Content Curation
Scoop.it!

60 Totally Free Design Resources for Non-Designers

60 Totally Free Design Resources for Non-Designers | Content Marketing & Content Strategy | Scoop.it
A list of the best sites to bookmark for free design resources, including icons, images, fonts and DIY design tools.

Via Ana Cristina Pratas, RPattinson-Daily
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

45 Completely Free Photo Resources for Designers

45 Completely Free Photo Resources for Designers | Content Marketing & Content Strategy | Scoop.it
We’ve all been there—looking for the right photo that captures the spirit of our project, but also doesn’t break the bank and isn’t Hide the Pain Harold (no offense, Harold. We love you.) May…
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

Best Types of Content for Local Businesses: Building Geo-Topical Authority

Best Types of Content for Local Businesses: Building Geo-Topical Authority | Content Marketing & Content Strategy | Scoop.it

Q: What kind of content should a local business develop?


A: The kind that converts!


Okay, you could have hit on that answer yourself, but as this post aims to demonstrate:


There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to.


Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web....


Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, April 20, 9:55 AM

What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.

Scooped by Stefano Principato
Scoop.it!

11 Amazing Ideas to Build a Brand Identity for Your Business

11 Amazing Ideas to Build a Brand Identity for Your Business | Content Marketing & Content Strategy | Scoop.it
If you’re in marketing or advertising industry, most probably you have heard the word, ‘brand’. What is a brand? The one word answer is, “Everything”. Branding helps to build a clear image…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Instagram Analytics Guide: 28 Metrics, 11 Free Tools, and 4 Data-Driven Tips

Instagram Analytics Guide: 28 Metrics, 11 Free Tools, and 4 Data-Driven Tips | Content Marketing & Content Strategy | Scoop.it
In this ultimate guide, there are 25 key metrics and insights to measure, 11 top free Instagram analytics tools, and 4 actionable tactics to try today.
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

7 Tools to Create Impressive Content for Your Small Business Blog

7 Tools to Create Impressive Content for Your Small Business Blog | Content Marketing & Content Strategy | Scoop.it
Managing your business blog? With these amazing content creation tools and platforms, you will be able to impress your audience with every new post and make your job of running a small business a lot easier.Managing your business blog? With these amazing content creation tools and platforms, you will be able to impress your audience with every new post and make your job of running a small business a lot easier.

Via massimo facchinetti
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

6 Major Marketing Trends to Start Budgeting for Today [Infographic] 

6 Major Marketing Trends to Start Budgeting for Today [Infographic]  | Content Marketing & Content Strategy | Scoop.it
If you’ve been in marketing for more than a few days you’re likely all too familiar with the never-ending barrage of ‘hot trends’ popping up by the minute. *Cough* Mastodon *Cough*. It can be overwhelming sorting...read more
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Power of Human-Centric Marketing [Infographic]

The Power of Human-Centric Marketing [Infographic] | Content Marketing & Content Strategy | Scoop.it
One of the most striking and historical events that took place last year is the U.S Presidential elections, which concluded with decisive election victory by the republican party’s candidate Donald…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Principles of a Stellar Content Marketing Brand

The Principles of a Stellar Content Marketing Brand | Content Marketing & Content Strategy | Scoop.it
Delivering a high-quality content experience is at the root of all successful content marketing organizations. In order to do this successfully, though, brands must be diligent about meeting consumer…
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

Content Marketing vs Public Relations (Infographic)

Content Marketing vs Public Relations (Infographic) | Content Marketing & Content Strategy | Scoop.it
Effective communication with customers and audience is a crucial element in order to attract and retain their attention towards your brand at the right time. Since the early days of marketing, one of…

Via massimo facchinetti
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A Definitive Guide to Growth Hacking for Content Marketing

A Definitive Guide to Growth Hacking for Content Marketing | Content Marketing & Content Strategy | Scoop.it
Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use. This couldn’t be fu…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Run a Facebook Share Contest: A Step-by-Step Guide

How to Run a Facebook Share Contest: A Step-by-Step Guide | Content Marketing & Content Strategy | Scoop.it
The most challenging part of any Facebook contest is getting new people to the page. Sure, your newsletter and social media posts can get your current customers and leads to enter, but what about new…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Art of Creating Curated Content

The Art of Creating Curated Content | Content Marketing & Content Strategy | Scoop.it
Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How Landing Pages, Ad Campaigns, and Marketing Interact in Business

How Landing Pages, Ad Campaigns, and Marketing Interact in Business | Content Marketing & Content Strategy | Scoop.it
Your marketing strategy’s success hinges on your ability to synergize multiple marketing channels. Successful modern marketing hinges on the ability to craft impactful advertising campaigns that co…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Rules to Improve Your Email Marketing

5 Rules to Improve Your Email Marketing | Content Marketing & Content Strategy | Scoop.it
Tired of sending emails to your subscriber list and getting nothing in return? There are some simple steps you can take to transform your email marketing campaign into a powerful, results-getting arm…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Measure the Results of Your Influencer Marketing Efforts

How to Measure the Results of Your Influencer Marketing Efforts | Content Marketing & Content Strategy | Scoop.it
Influencer marketing is a powerful strategy. Considering that 93% of marketing professionals regard influencer engagement as an effective way to build brand awareness, it’s easy to see why this mar…
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

How to Repurpose Your Content Again and Again

How to Repurpose Your Content Again and Again | Content Marketing & Content Strategy | Scoop.it
Your evergreen content continues to work wonders, but what about those old posts that haven't aged as well? It's time for some repurposing.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Stefano Principato from Personalized Professional Development
Scoop.it!

12 Excellent Professional Learning Podcasts for Teachers and Educators

12 Excellent Professional Learning Podcasts for Teachers and Educators | Content Marketing & Content Strategy | Scoop.it
“ Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education”
Via Anna Hu , Vicki Moro, Mark E. Deschaine, PhD
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Snapchat Advertising: Is It Working? New Research 

Snapchat Advertising: Is It Working? New Research  | Content Marketing & Content Strategy | Scoop.it
Thinking of advertising on Snapchat? Discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

18 Ways to Improve Your Organization’s Social Media Listening

18 Ways to Improve Your Organization’s Social Media Listening | Content Marketing & Content Strategy | Scoop.it
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. A growing number of successful cas…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Create Quote Pictures For Sharing On Social Media

How To Create Quote Pictures For Sharing On Social Media | Content Marketing & Content Strategy | Scoop.it
Quote pictures or images are popular on social media. In particular, Facebook, Instagram, Pinterest, Twitter and, believe it or not, even LinkedIn. Why Are Quote Pictures So Likeable And Shareable On…
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

Digital Storytelling Wheel for Teachers curated by Educators' Technology

Digital Storytelling Wheel for Teachers curated by Educators' Technology | Content Marketing & Content Strategy | Scoop.it
Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education

Via Tom D'Amico (@TDOttawa) , massimo facchinetti
more...
No comment yet.