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Improve Effectiveness: A Content Strategy Model Aligned to Buyer Personas and the Persona Buying Cycle

Improve Effectiveness: A Content Strategy Model Aligned to Buyer Personas and the Persona Buying Cycle | Content Marketing & Content Strategy | Scoop.it
A buyer persona-based content strategy model can help you to connect with what buyers think and care about. Learn how to align content creation with buyer personas.
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This model represents a best-in-class approach to aligning with buyers. 

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Content Marketing 101: Everything You Need to Launch Your First Campaign

Content Marketing 101: Everything You Need to Launch Your First Campaign | Content Marketing & Content Strategy | Scoop.it
You know that content marketing is important. You realize the benefits it holds for your search ranking, your brand’s reputation, your user retention, your propensity for conversion, and your overall online visibility, but you’ve been intimidated to get started with … Continue reading →
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Marco Favero's curator insight, May 26, 8:20 AM

aggiungi la tua intuizione ...

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6 Unique Ways to Target Your Facebook Ads

6 Unique Ways to Target Your Facebook Ads | Content Marketing & Content Strategy | Scoop.it
Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.
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John M. Holland's curator insight, May 26, 8:06 AM

Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.

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The Marketing Automation Revolution

It's no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing…
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6 Content Writing Do's #infographic

6 Content Writing Do's #infographic | Content Marketing & Content Strategy | Scoop.it
Content writing is an exhilarating and quite often a humbling experience. Sometimes there is no staring at the blank page. And sometimes you can spend hours working on a few words. But throughout this process, these 6 things are considered important by most content writers.
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Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differen…
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15 Content Marketing Tools I Use Every Day (And You Should Too)

15 Content Marketing Tools I Use Every Day (And You Should Too) | Content Marketing & Content Strategy | Scoop.it
Let’s be honest: none of us can run a successful blog solely on our own intuition. I know that I have a natural skill for growth hacking, and it’s something I love to do, but that doesn’t mean that I know the answer to every growth problem I face. The truth is, I have a ...
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Marco Favero's curator insight, May 24, 6:13 AM

aggiungi la tua intuizione ...

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8 Design Elements Your Blog Needs Right Now

8 Design Elements Your Blog Needs Right Now | Content Marketing & Content Strategy | Scoop.it
The design of your blog is very important. Make sure you have these 8 design elements on your blog for your readers and for Google.
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Marco Favero's curator insight, May 22, 8:53 AM

aggiungi la tua intuizione ...

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B2B Content Marketing Tips for Creating Winning Content

B2B Content Marketing Tips for Creating Winning Content | Content Marketing & Content Strategy | Scoop.it
The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. W
Stefano Principato's insight:

Writing killer content for business buyers takes practice.

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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs

How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs | Content Marketing & Content Strategy | Scoop.it
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?” Whe…
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4 Tips for Stunning Social Media Visuals (Infographic)

4 Tips for Stunning Social Media Visuals (Infographic) | Content Marketing & Content Strategy | Scoop.it

Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.

Stefano Principato's insight:
  1. Be consistent with color.
  2. Show personality through typography.
  3. Choose the right imagery and filters.
  4. Don't overlook positioning.
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Marketing Leap's curator insight, May 21, 7:37 PM

People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.

Arnaud d'Haen's curator insight, May 22, 3:58 AM

images should be #relevant and #remarkable for your business.

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The Landscape of Content Marketing vs. Native Advertising

The Landscape of Content Marketing vs. Native Advertising | Content Marketing & Content Strategy | Scoop.it
More and more, brands are turning toward content marketing and native advertising as outbound marketing strategies continue to deliver minimal results – over two times as many marketers cite inboun…
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Marco Favero's curator insight, May 21, 4:51 AM

aggiungi la tua intuizione ...

Jose Luis Racioppi's curator insight, May 22, 10:43 AM

The outbound marketing continue to deliver minimal results #SocialMedia

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How to Optimize Your Landing Pages for Your Visitors

How to Optimize Your Landing Pages for Your Visitors | Content Marketing & Content Strategy | Scoop.it
Landing pages. We’ve all seen them; we’ve all used them; and I am willing to bet there is a large number of us who have built a lot of them. But have you ever taken a step back to look at a landi…
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The Art of Making Customers Happy on Social Media

The Art of Making Customers Happy on Social Media | Content Marketing & Content Strategy | Scoop.it
How do you manage to make customers happy on social media?

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I discovered a few tips that might help out here, some strategies and insights that are backed by a fair bit of research. There’s an art to making customers happy on social media, and the good news: There’s also a recipe.

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BSN's curator insight, May 21, 7:26 AM

#business #marketing #customerservice

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Don’t Trust Your Gut: Measure Content Marketing with Data

Don’t Trust Your Gut: Measure Content Marketing with Data | Content Marketing & Content Strategy | Scoop.it
Content is the most trusted form of conversion. But do you know how to measure content marketing? Stop trusting your instinct and trust real, concrete data.
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How to Be Awesome on Twitter: New Tools for Twitter Pros

How to Be Awesome on Twitter: New Tools for Twitter Pros | Content Marketing & Content Strategy | Scoop.it
Social Media Tools make your life easier and there are tons of Twitter tools designed for specific tasks. In this post, we would like to list down some of the new Twitter tools which we have tried an…
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7 Steps To Building Your First Lead Nurturing Campaign

7 Steps To Building Your First Lead Nurturing Campaign | Content Marketing & Content Strategy | Scoop.it
So, you’re ready to build your first lead nurturing campaign? Get excited – this is a huge step for your marketing. For those who aren’t sure what you can get out of a lead nurturing campaign,…
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13 Real-World Examples of How Content Curation Can Be Monetized

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

Via Robin Good, Sabina Viezzoli
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Steve Whitmore's curator insight, May 24, 7:38 AM

This slideshow really  gives a broad picture of the world of content curation.  It touches on aspects of curation that I have never really considered before.  

Marco Favero's curator insight, May 25, 3:56 AM

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ChemaCepeda's curator insight, May 25, 11:03 AM

La curación de contenidos no es solo seleccionar, cortar, sino que es un proceso que va mucho más allá. ¿Filtras, curas o destilas?

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How to Create and Manage the Perfect Facebook Page for Your Business

How to Create and Manage the Perfect Facebook Page for Your Business | Content Marketing & Content Strategy | Scoop.it
A complete guide to Facebook pages for businesses. Everything you need to know about Facebook pages from creation to posting to management and more.
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14 Content Marketing Tools That Will Double Your Search Traffic

14 Content Marketing Tools That Will Double Your Search Traffic | Content Marketing & Content Strategy | Scoop.it

What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search traffic when paired up with good stories and valuable content.

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5 Ecommerce Tools You Can't Live Without - Sellbrite

5 Ecommerce Tools You Can't Live Without - Sellbrite | Content Marketing & Content Strategy | Scoop.it
While there are a many great products out there to help you sell online, these 5 ecommerce tools are ones you should be using right now.
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9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories

9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories | Content Marketing & Content Strategy | Scoop.it
Ideas. If you’re like most entrepreneurs, you’re distracted by at least one or two every day. If you’re lucky, one or two might spark your next great blog post or a heartfelt email to your subs…
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Webinars: What People Want (Infographic)

Webinars: What People Want (Infographic) | Content Marketing & Content Strategy | Scoop.it
Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two…
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How to Use Twitter Direct Messages for Customer Service

How to Use Twitter Direct Messages for Customer Service | Content Marketing & Content Strategy | Scoop.it
Do you use Twitter Direct Messages for business? In this article, you’ll learn how to use Twitter’s updated direct messages feature.
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4 Steps to Creating Content That Converts

4 Steps to Creating Content That Converts | Content Marketing & Content Strategy | Scoop.it
As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hopi…
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Marco Favero's curator insight, May 21, 4:52 AM

aggiungi la tua intuizione ...

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5 Tips for Visual Branding in Video on Social Media

5 Tips for Visual Branding in Video on Social Media | Content Marketing & Content Strategy | Scoop.it
The rising popularity of video across social media means you’re probably doing more of it and you want to be sure your videos are as recognizable to your brand as the rest of your content is.…
Stefano Principato's insight:

Who’s your competition and what themes stand out from their visual branding? What about brands or personal brands you admire? 

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