Content Marketing & Content Strategy
45.1K views | +9 today
Follow
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

The Geology of a Content Marketing Strategy

The Geology of a Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
What do blogs and volcanoes have in common? More than you might expect.
Stefano Principato's insight:

Blava content is generally more educational, informational, and entertaining. It's created for the reader, and will really grab the attention of someone who is early in their decision-making process.

more...
No comment yet.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

10 Pinterest Strategies You Should Start Using Right Now

10 Pinterest Strategies You Should Start Using Right Now | Content Marketing & Content Strategy | Scoop.it
Pinterest is not an average social networking platform. It is rather a social discovery platform that brings audiences from all over the world into direct contact with business providers. Here are 10…
more...
No comment yet.
Rescooped by Stefano Principato from Public Relations & Social Marketing Insight
Scoop.it!

A Comprehensive Guide to Google Search Console for SEO Success

A Comprehensive Guide to Google Search Console for SEO Success | Content Marketing & Content Strategy | Scoop.it

We recently talked about the best WordPress blogging tools 2016. One important entry on the list: Google Search Console (or GSC for short).Google Search Console (formerly known as Google Webmaster Tools) is a free tool to manage the search functionality of your website.


It contains a collection of reports and tools to find errors, improve search engine rankings and site performance, address malware and spam issues, as well as learn more about the people visiting your site.


Like Google Analytics, being familiar with Google Search Console is incredibly important for the success of your website (btw, if you haven’t yet, check our beginner’s guide to Google Analytics). For that reason, in this article, we will give you an in-depth breakdown of everything you need to know about the Google Search Console....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 16, 11:22 AM

Google Search Console is one of the most useful SEO tools out there. Learn how to use it to improve your rankings in our Google Search Console guide.

toupeekidd's comment, January 16, 11:40 PM
Fabulous
Scooped by Stefano Principato
Scoop.it!

Content Strategy: To Outsource or Not to Outsource? 

Content Strategy: To Outsource or Not to Outsource?  | Content Marketing & Content Strategy | Scoop.it
If you are planning a content strategy or already have one, you may wonder whether outsourcing or going alone is better. Learn the pros and cons of both.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Create Killer B2B Content in 2017

How to Create Killer B2B Content in 2017 | Content Marketing & Content Strategy | Scoop.it
The start of a new year is an ideal time to review your content strategy to see what’s working, what’s not working, and how you can improve. Here’s how you can get your 2017 marketing off to a…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Permission Marketing Explained in Plain English [Book Summary] 

Permission Marketing Explained in Plain English [Book Summary]  | Content Marketing & Content Strategy | Scoop.it
In Permission Marketing, Seth Godin introduces a marketing concept that will resonate with you no matter your business or profession for that matter. Seth discusses how traditional marketing attempts to draw our attention by incessantly...read more
more...
Scooped by Stefano Principato
Scoop.it!

9 Genius Examples of Empathetic Content Marketing in Action

9 Genius Examples of Empathetic Content Marketing in Action | Content Marketing & Content Strategy | Scoop.it
Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value—…
more...
Pantelis Chiotellis's curator insight, January 13, 2:51 AM
When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions. That’s why empathetic content marketing is such a powerful strategy for both B2B and B2C.
Dove Nobel's comment, January 13, 7:37 AM
http://dovenobel.kinja.com/how-to-resolve-hp-printer-connectivity-problems-1790654085
Scooped by Stefano Principato
Scoop.it!

A Quick Guide to Typography

A Quick Guide to Typography | Content Marketing & Content Strategy | Scoop.it
A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and commun…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

12 Best Practices to Name Your Event

12 Best Practices to Name Your Event | Content Marketing & Content Strategy | Scoop.it
Picking a name to encompass your whole event can be high pressure, but choosing an epic event name could have attendees talking about it for years to come.
more...
Bonnie McEwan's curator insight, January 13, 12:00 AM
I find it's important to write the name down. Test it in running copy to see how it sounds and reads in context. See how it lays out on different size screens and pages. Don't sacrifice clarity for cleverness. A catchy name can be an asset, but not if it confuses your audience.
Scooped by Stefano Principato
Scoop.it!

5 Ways to Use Visuals in Your Marketing Campaign

5 Ways to Use Visuals in Your Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
“A picture is worth a thousand words.” It’s a saying that we’ve heard several times before. The notion that a single image can accurately capture or complement the meaning of a much larger ma…
more...
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

How to Create an eLearning Course in 12 Steps

How to Create an eLearning Course in 12 Steps | Content Marketing & Content Strategy | Scoop.it
Read through these steps, and soon you’ll have a good handle on what is needed and where to start to create your first eLearning courses.

Via Marta Torán, massimo facchinetti
more...
Marta Torán's curator insight, January 10, 3:00 PM

Crear un curso online en 12 pasos. ¡Sencillo!

Dove Nobel's comment, January 11, 10:18 AM
https://qwikad.com/35/posts/6/96/246783.html
Scooped by Stefano Principato
Scoop.it!

8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile | Content Marketing & Content Strategy | Scoop.it
You love your customers, right? If you do, you want to make sure that everyone you serve feels like the most important person in the world. You don’t want to be the business that sends people runni…
more...
Rescooped by Stefano Principato from Linkedin for Business Marketing
Scoop.it!

LinkedIn Changes: What Marketers Need to Know 

LinkedIn Changes: What Marketers Need to Know  | Content Marketing & Content Strategy | Scoop.it
Do you have the new LinkedIn experience? Wondering what's changed? Discover how to navigate the new LinkedIn and where to find what you need.

Via Peg Corwin
more...
Peg Corwin's curator insight, January 7, 2:19 PM

LinkedIn Marketers, use this rundown of changes to tweak your LinkedIn experience for 2017. Not happy to hear about less robust LinkedIn Advanced Search.

Scooped by Stefano Principato
Scoop.it!

How to Create a Facebook Messenger Chatbot 

How to Create a Facebook Messenger Chatbot  | Content Marketing & Content Strategy | Scoop.it
Does your business want to do more with Facebook Messenger? Discover how to set up a Facebook Messenger chatbot to help with customer service and marketing.
more...
Investors Europe Stock Brokers's curator insight, January 10, 3:13 AM

Setting up a Facebook FB Chatbot @offshorebroker

Francisca e Rui Castro's curator insight, January 10, 5:29 AM
Share your insight
Scooped by Stefano Principato
Scoop.it!

Blog Content Audit Checklist: How to Discover What’s Working and What’s Not

Blog Content Audit Checklist: How to Discover What’s Working and What’s Not | Content Marketing & Content Strategy | Scoop.it
I talk a lot on this blog about how to create content that actually makes an impact for your business. But once you’ve been blogging for a while, how can you tell whether or not your new strategy i…
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

Content Marketing May Boost Customer Lifetime Value

Content Marketing May Boost Customer Lifetime Value | Content Marketing & Content Strategy | Scoop.it
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.

Customer lifetime value (CLV) for ecommerce is a measurement of how much shoppers will spend in an online store for as long as those customers continue to shop at that store. CLV may be applied to a particular customer or used to estimate the value of acquiring a new customer who matches some known profile or persona.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Scooped by Stefano Principato
Scoop.it!

8 Powerful Ways To Energize Your B2B Content Marketing Strategy

8 Powerful Ways To Energize Your B2B Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 time…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

3 Best Channels for Promoting Your Product Video for Maximum Results

3 Best Channels for Promoting Your Product Video for Maximum Results | Content Marketing & Content Strategy | Scoop.it
Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing a…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Ways to Repurpose Your Popular Social Media Posts 

5 Ways to Repurpose Your Popular Social Media Posts  | Content Marketing & Content Strategy | Scoop.it
Want to get more out of your social media content? Discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Mobile Apps That Have Completely Nailed Mobile Personalization

5 Mobile Apps That Have Completely Nailed Mobile Personalization | Content Marketing & Content Strategy | Scoop.it
Today’s apps are built as partially-living digital organisms. Back in the day, older apps were static in their design and content. They were offering the same experience to everyone, regardless of…
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

How to Create Infographics Using PowerPoint or Keynote [Infographic]

How to Create Infographics Using PowerPoint or Keynote [Infographic] | Content Marketing & Content Strategy | Scoop.it
Want to understand how to create inexpensive infographics? Here's a 7-step process for creating and promoting infographics with tools you already have: PowerPoint and Keynote.

Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, January 12, 3:21 PM
Do you need to produce Infographics for your brand? See this=>How to Create Infographics Using PowerPoint or Keynote
Scooped by Stefano Principato
Scoop.it!

4 Ways to Promote Your Products on Social Media 

4 Ways to Promote Your Products on Social Media  | Content Marketing & Content Strategy | Scoop.it
Looking for new ways to share your products on social? Discover how to get your products seen by more people on Pinterest, Snapchat, Facebook, & Instagram.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Write Better Business Blogs – 6 Useful Tools

How To Write Better Business Blogs – 6 Useful Tools | Content Marketing & Content Strategy | Scoop.it
We’ve put together a handy list of some useful tools to help you get started writing blogs or help you to improve your current blog writing practices. Some of these tools are ones we use oursel…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A Step-By-Step Guide To Get Famous On YouTube [Infographic]

A Step-By-Step Guide To Get Famous On YouTube [Infographic] | Content Marketing & Content Strategy | Scoop.it
12 years ago a small website called YouTube quietly popped up and singlehandedly changed the world of video as we know it. Everyone blew off their dusty camcorders and brushed up on their acting...read more
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

How to Make a Word Cloud for PowerPoint or Google Slides 

How to Make a Word Cloud for PowerPoint or Google Slides  | Content Marketing & Content Strategy | Scoop.it
Chrome discontinued support for NPAPI which caused that many tools that depended on Java or Silverlight stopped to work. Many popular Word Cloud generator
Via Collection of First, massimo facchinetti
more...
Rescooped by Stefano Principato from AtDotCom Social media
Scoop.it!

Facebook Ads: The Complete Guide to Getting Started with Facebook Ads

Facebook Ads: The Complete Guide to Getting Started with Facebook Ads | Content Marketing & Content Strategy | Scoop.it
Dive into our full review of the different Facebook Ad types, including boosting posts, and learn what spending just $5 per day on Facebook Ads can get you:
Via Brian Yanish - MarketingHits.com, John van den Brink
more...
No comment yet.