This infographic describes why marketers create content, how they use content, and where they post content. The best business to business content marketing practices and most popular tactics are outlined in this fun and informative infographic!
** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a sh…
Stefano Principato's insight:
How to do quality content strategy work even when constraints are many • How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you • How storymaps can be used across different touchpoints and content areas to improve the user experience.
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
Great content tells a story, it speaks to the truth, and it drives leads and traffic to your website. Investing in content is the crux of SEO success in today's digital world, but people-friendly content has the power to go far further than good rankings.