Content Marketing & Content Strategy
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The Connected Brand

From the Yahoo! Canada Provoke Speaker Series at FFWD AdWeek 2013 Advertising Across Screens Smartphones and tablets have changed everything.

Stefano Principato's insight:

If content is king, then context is queen!

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Master LinkedIn's New Lead Generation Forms in 10 Easy Steps

Master LinkedIn's New Lead Generation Forms in 10 Easy Steps | Content Marketing & Content Strategy | Scoop.it
The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining acce
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Talk the Talk: Marketing Vocab 101

Talk the Talk: Marketing Vocab 101 | Content Marketing & Content Strategy | Scoop.it
Introduction Whether you’re an entry level marketing coordinator or a CMO, marketing lingo can feel like it’s a sea of confusing acronyms. In this blog post, we’re gonna go through the rundown…
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Creative Content Marketing: 4 Types of Digital Content

Creative Content Marketing: 4 Types of Digital Content | Content Marketing & Content Strategy | Scoop.it
Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product…
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4 Principles to Storytelling with Videos

4 Principles to Storytelling with Videos | Content Marketing & Content Strategy | Scoop.it
Stories are the most engaging content type for customers. Using strategies like emotional appeal, a timeline, and clever choice of words, stories are an incredibly effective tool for shaping your bra…
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Kim Auld's comment, May 27, 2:29 AM
Some good pointers here for those starting out. These things could be incorporated into the business classroom also.
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How to Use Instagram’s Features in Your Marketing Strategy

How to Use Instagram’s Features in Your Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
When it comes to marketing, trends change as often as days pass, and marketers should be able to adapt to them if they want their businesses to shine. And when it comes to social media marketing, thi…
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Inbound Marketing 101: Do’s and Don’ts for Keywords and Meta Tags

Inbound Marketing 101: Do’s and Don’ts for Keywords and Meta Tags | Content Marketing & Content Strategy | Scoop.it
Two essential inbound marketing strategies are keywords and meta tags. Do them right, and they can work together to increase traffic, lead generation and conversions. Some do’s and don’ts can…
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How To Identify and Understand Your Target Market

How To Identify and Understand Your Target Market | Content Marketing & Content Strategy | Scoop.it

"One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrate on".


Via Daniel Watson, massimo facchinetti
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Daniel Watson's curator insight, May 24, 1:25 AM

 

Before your business spends a cent on marketing, especially online marketing, you need to identify exactly who makes up your target market. You also need to clearly understand their makeup and preferences, before you frame any offers, to that target market. Getting these two processes wrong, can have detrimental consequences, so the information offered in this article is well worth the time it takes to read it.

 

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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Content Marketing & Content Strategy | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.

 

To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 10:33 PM

Lots of learning from these 10 leading content curation sites.

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Google’s 3 Secrets To Designing Perfect Conversations

Google’s 3 Secrets To Designing Perfect Conversations | Content Marketing & Content Strategy | Scoop.it
First of all, try to be human.

Via Ana Cristina Pratas, massimo facchinetti
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6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line

6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line | Content Marketing & Content Strategy | Scoop.it
Collaboration has its benefits when it comes to content marketing. Engaging a team of content creators to work together can promote inspired ideas, strong team communication, and marketing materials…
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10 Tools to Create Your Own Chatbot For Free Without Coding

10 Tools to Create Your Own Chatbot For Free Without Coding | Content Marketing & Content Strategy | Scoop.it
Interacting with your customers and keeping them happy is vital to any good business. The problem is that you can’t be available personally every hour of every day. An automated chatbot makes custo…
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4 Steps to Improve Your Content Quality for Better Leads and More Conversions

4 Steps to Improve Your Content Quality for Better Leads and More Conversions | Content Marketing & Content Strategy | Scoop.it
Content marketing has grown up—nearly every size company in every industry is using content. As a result, there’s a lot of content out there. But although much of that content features good writi…
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How to Create Shareable Content

How to Create Shareable Content | Content Marketing & Content Strategy | Scoop.it
Your Content Better Be Engaging Gone are the days when you could download a free keyword tool, pay a ghostwriter $4 per article for something barely readable, and stuff your keywords in it to make mo…
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Facebook Mobile Video: What Marketers Need to Know

Facebook Mobile Video: What Marketers Need to Know | Content Marketing & Content Strategy | Scoop.it
Want more traction with your Facebook videos? Discover what the new Facebook mobile video tab is and find 14 ways to stand out in this dedicated video feed.
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How chatbots will evolve over the next 5 years

How chatbots will evolve over the next 5 years | Content Marketing & Content Strategy | Scoop.it
Bots hit the scene so quickly in 2016 that many people have started to wonder if they’re just a temporary fad that will give way to a new technology this year or next.
Via Emeric Nectoux, massimo facchinetti
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How to Inspire Your B2B Audience with Killer Content Marketing

How to Inspire Your B2B Audience with Killer Content Marketing | Content Marketing & Content Strategy | Scoop.it
Learn how to make your B2B content marketing more compelling with these tips on adding personality, using data, and more.
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How to Use Instagram Search & Explore to Boost Your Instagram Marketing

How to Use Instagram Search & Explore to Boost Your Instagram Marketing | Content Marketing & Content Strategy | Scoop.it
Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in I…
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37 Ways to Spice Up Your Event Social Media

37 Ways to Spice Up Your Event Social Media | Content Marketing & Content Strategy | Scoop.it
Formal communication is dead. Embrace the newer, more casual ways people on social media communicate, in order to be heard.
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7 Steps To Spectacular Blog Writing

7 Steps To Spectacular Blog Writing | Content Marketing & Content Strategy | Scoop.it
If you have entered the glorious world of blogging for business, congratulations! As you likely know by now, blogging takes a bit of effort on your part. For some people, sitting down to write a blog…
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8 Fundamental Elements of a Successful Social Media Marketing Strategy

8 Fundamental Elements of a Successful Social Media Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Learn about the most vital components of a successful social media marketing strategy, as well as tip for incorporating them.
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4 Tools to Help You Find the Best Blog Topics

4 Tools to Help You Find the Best Blog Topics | Content Marketing & Content Strategy | Scoop.it
Improve Your Blog Content With These 4 Tools Today I have some blog resources to help you improve your content curation. Here’s four links with tips and tricks to kick start your Monday. Finding th…
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Creating the Perfect Social Media Measurement Plan

Creating the Perfect Social Media Measurement Plan | Content Marketing & Content Strategy | Scoop.it
Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad,…
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10 Tips To Help You Successfully Promote Your Blog Content On Social Media

10 Tips To Help You Successfully Promote Your Blog Content On Social Media | Content Marketing & Content Strategy | Scoop.it
You have an idea. You produce a great article and hit the publish button. Is that enough? The answer to that question is most definitely NO. It’s not enough to simply publish content and wait for t…
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The Rising Power of Visual Content [Infographic]

The Rising Power of Visual Content [Infographic] | Content Marketing & Content Strategy | Scoop.it
We all know the importance and power of creating content on the internet, but when there are over a billion other active websites doing the same exact thing, it’s pretty hard to compete. With s…
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The 5 Stages of Content Marketing Development

The 5 Stages of Content Marketing Development | Content Marketing & Content Strategy | Scoop.it
Your journey from beginner to skilled practitioner In my online business I teach entrepreneurs how to use content marketing to start and grow a business. I’ve found that most entrepreneurs, fre…
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