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The Connected Brand

From the Yahoo! Canada Provoke Speaker Series at FFWD AdWeek 2013 Advertising Across Screens Smartphones and tablets have changed everything.

Stefano Principato's insight:

If content is king, then context is queen!

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Content Marketing & Content Strategy
Models & Steps To Executing A Content Strategy
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7 Essential Mobile Apps for Marketers

7 Essential Mobile Apps for Marketers | Content Marketing & Content Strategy | Scoop.it
I have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Some are especially helpful to me as a marketer: …
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Here are a few essential mobile apps and tools for my fellow marketers.

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The Complete Guide to Personal Branding

The Complete Guide to Personal Branding | Content Marketing & Content Strategy | Scoop.it

When you’re searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as a competent professional, personal branding matters.

Stefano Principato's insight:
What are the benefits of personal branding?
  • A higher perceived value – you’ll seem smarter, therefore more of an asset to a potential employer, partner, or client
  • More credibility – when you say something, you won’t have (as many) people questioning whether or not you know your stuff
  • Opportunities for leadership, new clients, and new partnerships.
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6 Top Twitter Tools for Business

6 Top Twitter Tools for Business | Content Marketing & Content Strategy | Scoop.it
a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts including InboxQ and Twylah.
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Here is a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts from the limited time you have.

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8 Ways You Can Create a Winning Instagram Profile

8 Ways You Can Create a Winning Instagram Profile | Content Marketing & Content Strategy | Scoop.it
Create a winning Instagram profile using examples from Nike, Zappos, KitchenAid or WalMart to help you grow your reach, build engagement and increase sales.
Stefano Principato's insight:

Eight ways you can use Instagram to increase your reach, engagement and sales.

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New to Webinars? Seven Steps for Getting Started

New to Webinars? Seven Steps for Getting Started | Content Marketing & Content Strategy | Scoop.it

Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the seemingly overwhelming task of adding webinars to the content marketing mix for the first time.

Stefano Principato's insight:

1) Determine where webinars fit into marketing funnel
2) Assemble a team

3) Secure a webinar producer

4) Select a webinar platform

5) Prepare new presenters

6) Set up

7) Plan promotion

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The Most Powerful Content Marketing Framework

Have you ever wondered how great marketers consistently get more views, higher engagement and more sales? It's not magic. No, it's a time tested marketing framework that applies to commercials, videos, web pages, images and every other form of content online. .

Stefano Principato's insight:

This framework is a general 5-step plans that includes: 
- Planning 
- Development 
- Optimization 
- Syndication 
- Measurement .

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12 Examples of Native Ads (And Why They Work)

12 Examples of Native Ads (And Why They Work) | Content Marketing & Content Strategy | Scoop.it

So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.

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Guide To E-Commerce For The Mobile Era - part one

Guide To E-Commerce For The Mobile Era - part one | Content Marketing & Content Strategy | Scoop.it
Guide to ecommerce for the mobile era - part one. Intelligenthq What is e-commerce, e-tailling, or e-business ? Even though all of us have certainly been e
Stefano Principato's insight:

What is e-commerce and how to implement an e-commerce business tailored specifically to the mobile era, shaped accordingly to the latest developments in technology: the rise of smartphones and mobile devices.

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12 Resources to Improve Your LinkedIn Profile

12 Resources to Improve Your LinkedIn Profile | Content Marketing & Content Strategy | Scoop.it

A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.

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Your Guide to Benefiting from Social Media - infographic

Your Guide to Benefiting from Social Media - infographic | Content Marketing & Content Strategy | Scoop.it
Social media is an extremely powerful marketing tool that can help push your business to success. Here are some of the key things (in infographic) you need to know to make it work to your advantage.
Stefano Principato's insight:
It is an ideal tool for listening and responding to current customers as well as for reaching out to new ones.
The following infographic created by zionsbankblog takes a closer look at how to get your small or large company started on social media (like Facebook, Twitter, blogging etc.) and how to understand this continually evolving landscape.


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11 Ways to Come Up with a Rocking Content Marketing Strategy

11 Ways to Come Up with a Rocking Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it

No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload.

The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world.

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What is Content Marketing?

Content marketing in 3 acts, 27 cases, 8 sequences & 40 slides. More? http://www.scoop.it/t/contentmarketingobservatory
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10 Rules Every Business Must Know BEFORE Posting Any Social Media Content

10 Rules Every Business Must Know BEFORE Posting Any Social Media Content | Content Marketing & Content Strategy | Scoop.it

1. Engage by not self-promoting Emotional intelligence is essential when creating relevant and engaging social media content. The formula for social media marketing success must include showing your your fans and followers that you genuinely care about them. 

Stefano Principato's insight:

Think before you post: “is this something I would like to see?”

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5 Little-known YouTube Features for Marketers |

5 Little-known YouTube Features for Marketers | | Content Marketing & Content Strategy | Scoop.it
Use YouTube features like Audio Library, Fan Finder, Website Annotations, InVideo Programming and YouTube Live Events to improve your Video Marketing.
Stefano Principato's insight:

A few small tweaks using the tools above could make a noticeable difference to your YouTube content and marketing strategy. Start with one tool or jump in and try all five. Be sure to track and analyze the impact using YouTube and Google Analytics. You’ll be pleased with the results.

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Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing …
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Top 8 Great Value Social Media Analytics Tools

Top 8 Great Value Social Media Analytics Tools | Content Marketing & Content Strategy | Scoop.it

As we’ve previously helped outline the top 10 free social media monitoring tools, we thought it might be valuable to go beyond monitoring and delve into other types of analytics tools.

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Marco Favero's curator insight, April 15, 1:34 PM

aggiungi la tua intuizione ...

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How to Recycle your Blog Content

How to Recycle your Blog Content | Content Marketing & Content Strategy | Scoop.it

Recycling content isn’t so much about being lazy or not having the time to create a fully original post on a fully new and original topic (though that might be your inspiration – and that’s fair). It’s about revisiting important topics, updating information, and continuing the dialogue.

Stefano Principato's insight:

Recycling content is all about making something new out of something old and about extending the lifecycle of an existing piece. There are many ways to recycle content in ways that provide high value to your blog and its readers – here are just a few of my top content recycling tips.

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A Step-by-Step Guide for Creating Your Content Marketing Strategy

A Step-by-Step Guide for Creating Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it

In many ways, internet marketing has become synonymous with content marketing.  After all, people log onto the web to find answers to their questions and solutions to their problems, and the only way to provide those things is through web content!  In fact, the web content that your business publishes is so crucial to your online reputation — and, ultimately, to your bottom line — that you need a specific strategy for it.

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The State of Digital Marketing 2014

Are you up to date? Are you in the know? In this presentation we get into the thick of it. We cover: - The 9 biggest problems that modern marketers face.

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How to Create a Ferocious Unique Selling Proposition

How to Create a Ferocious Unique Selling Proposition | Content Marketing & Content Strategy | Scoop.it

Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP.

Stefano Principato's insight:

Simply put, your USP is what makes your business different from everyone else in your market. For some ventures, identifying a USP will be easier than others. 

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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Content Marketing & Content Strategy | Scoop.it

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.

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7 Ways To Use Lip-Smacking Visual Content To Build A Blog Audience

7 Ways To Use Lip-Smacking Visual Content To Build A Blog Audience | Content Marketing & Content Strategy | Scoop.it
Do you want to grow a huge audience for your blog? You need to start thinking visually. Learn how to create lip-smacking visual content in this post.
Stefano Principato's insight:
It’s time to get visual
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5 Must Follow Rules While Writing Long Blog Posts

5 Must Follow Rules While Writing Long Blog Posts | Content Marketing & Content Strategy | Scoop.it

Regularly writing long blog posts should be an important part of your blogging strategy. Long blog posts attract more backlinks than short ones as shown in this study by SEO MOZ. 

Stefano Principato's insight:

Some important rules you need to follow while writing long blog posts which will ensure that you maintain quality each and every time…

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The Power Of Storytelling As A Strategic Business Tool

The Power Of Storytelling As A Strategic Business Tool | Content Marketing & Content Strategy | Scoop.it

Storytelling is all about winning hearts and minds. Whether the audience are customers, employees, investors, the board of directors or other stakeholders, the end goal is the same: you have to persuade them to your way of thinking.

Stefano Principato's insight:

Storytelling is a powerful strategic tool for business that can help you to achieve exactly that.

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3 Steps To A Great Mobile Strategy

3 Steps To A Great Mobile Strategy | Content Marketing & Content Strategy | Scoop.it

As the mobile revolution picks up speed, everyone from large enterprises to small businesses is feeling the pressure to “go mobile”. Many already have initiatives underway but if you’re just starting out, there’s good news. Regardless of your company’s size, there is a simple approach to follow for engaging in mobile.


Stefano Principato's insight:

Three suggestions for success and sanity when diving into mobile.

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