Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Rescooped by Stefano Principato from Curation, Social Business and Beyond!

Find Your Blogging Voice

Find Your Blogging Voice | Content Marketing & Content Strategy |
The biggest of all blogging mistakes is blending into the faceless crowd, writing without anything approaching a unique blogging style or genuine voice

Via janlgordon
janlgordon's curator insight, June 1, 5:16 PM

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.


Generate personalized articles that your audience will love.


How to Craft Unique Content


When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.


Capaloff shows how to effectively create your own unique voice in your writing.


Here's what caught my attention:


  • Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.


  • Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.


  • There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of 123RF.


Read full article here:


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Rescooped by Stefano Principato from visualizing social media!

The Importance of Content for SEO in Google's Post-Panda World [infographic]

The Importance of Content for SEO in Google's Post-Panda World [infographic] | Content Marketing & Content Strategy |
Content is the most important factor for search engine optimization in a post Panda world.

Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.

As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.
Via Lauren Moss
Joe Anthony's curator insight, December 18, 2012 5:30 PM

Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories"