Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Rescooped by Stefano Principato from Public Relations & Social Marketing Insight
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How to Create a Twitter Moment: A Step-by-Step Guide

How to Create a Twitter Moment: A Step-by-Step Guide | Content Marketing & Content Strategy | Scoop.it

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.

In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 27, 1:00 PM

Really useful guide and tips for creating Twitter moments.

Rescooped by Stefano Principato from Social Media
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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Content Marketing & Content Strategy | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.

Via David Blundell, SuperFace - Business Social Media
Stefano Principato's insight:

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

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David Blundell's curator insight, August 5, 2013 8:24 AM

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

Rescooped by Stefano Principato from visualizing social media
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How the World Uses Twitter [Infographic]

How the World Uses Twitter [Infographic] | Content Marketing & Content Strategy | Scoop.it

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.


Via Lauren Moss
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donhornsby's curator insight, May 3, 2016 10:48 AM
Interesting infographic...
Craig Broadbent's curator insight, May 3, 2016 8:12 PM
If you are looking to use twitter to drive business then this info is important!
La pluma digital's curator insight, October 28, 2016 3:01 AM
¿Sabes cómo se utiliza Twitter alredor del mundo?