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Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.
Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .
While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.
I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience.
Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.