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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Content Marketing & Content Strategy | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Stefano Principato's insight:

Content networks have only one time - NOW.

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Marco Gabrielli's curator insight, September 15, 2013 3:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 10:14 AM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 10:15 AM
Marco, grazie a lei :-)
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The Importance of Content for SEO in Google's Post-Panda World [infographic]

The Importance of Content for SEO in Google's Post-Panda World [infographic] | Content Marketing & Content Strategy | Scoop.it
Content is the most important factor for search engine optimization in a post Panda world.

Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.

As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.
Via Lauren Moss
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Joe Anthony's curator insight, December 18, 2012 2:30 PM

Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories"