Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Rescooped by Stefano Principato from Content Creation, Curation, Management
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Use Google Analytics to Create an Awesome Welcome Email

Use Google Analytics to Create an Awesome Welcome Email | Content Marketing & Content Strategy | Scoop.it
Here's how to use Google Analytics to find your most valuable content to highlight in your email marketing.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 15, 2015 1:19 AM

Add links to your most popular pages or posts in your welcome email. And find out how to add Google Analytics UTM to track results.

Rescooped by Stefano Principato from Content Marketing and Curation for Small Business
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METRICS: GOOGLE Analytics for Content Marketing Success

METRICS: GOOGLE Analytics for Content Marketing Success | Content Marketing & Content Strategy | Scoop.it
Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success!

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 4:26 PM

Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then:


- Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this.
- Check bounce rates in the report above to see what pages are NOT holding visitors' attention. Link from there to other pages, add calls to action.
- Click SECONDARY DIMENSION:SOCIAL NETWORK for what content does best on which social platforms.
- Check ACQUISITION/REFERRALS to see who is linking to you.

This is just the start.  Click for more.


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