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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Rescooped by Stefano Principato from Integrated Brand Communications
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Content marketing the Google Hummingbird way

Content marketing the Google Hummingbird way | Content Marketing & Content Strategy | Scoop.it

While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn't an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search.

 

For a bit of fun, say 'Tottenham Hotspur'. Google will search for the greatest team in the world (guest opinion - Ed), and then read out an up to date fact, perhaps the latest result and information about the next match.

 

Next, click the microphone again and ask a related question, such as 'how old are they?' Google will then show you the Wikipedia information about the club. Ask another question, such as 'where do they play?' and Google will show you information about White Hart Lane.

 

So, that is Hummingbird in a nutshell - a clever way of linking queries so that, instead of starting each search from scratch, Google can show you more pertinent information related to your previous search.

 


Via Russ Merz, Ph.D.
Stefano Principato's insight:

Think about how different pieces of information can be linked together so that users can find these related articles in a way that is easy to navigate. Information architecture is a skill in itself.

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Russ Merz, Ph.D.'s curator insight, December 13, 2013 3:37 PM

Google's #Hummingbird search #algorithm redefines intent based on contextual meaning in the query. This article outlines the implications for planning and writing #contentmarketing. 

Rescooped by Stefano Principato from visualizing social media
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The Importance of Content for SEO in Google's Post-Panda World [infographic]

The Importance of Content for SEO in Google's Post-Panda World [infographic] | Content Marketing & Content Strategy | Scoop.it
Content is the most important factor for search engine optimization in a post Panda world.

Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.

As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.
Via Lauren Moss
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Joe Anthony's curator insight, December 18, 2012 5:30 PM

Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories"

Rescooped by Stefano Principato from Social Media
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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Content Marketing & Content Strategy | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.

Via David Blundell, SuperFace - Business Social Media
Stefano Principato's insight:

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

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David Blundell's curator insight, August 5, 2013 8:24 AM

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read.