Content Marketing & Content Strategy
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Models. Tools & Steps To Executing A Content Strategy
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Rescooped by Stefano Principato from I nodi della rete
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13 Real-World Examples of How Content Curation Can Be Monetized

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

Via Robin Good, Sabina Viezzoli
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Federico Guerrini's curator insight, August 14, 2015 4:15 AM

As always, Robin does a great job in pointing out several ways in which curation can become profitable. Skip the first part of the slides, if you're already into curation, but don't miss the rest!

Graur Nicoleta's curator insight, October 12, 2015 3:50 PM

Useful information

Thorsten Strauss's curator insight, October 25, 2015 3:41 PM

Best practice: curation and business model thinking. Great presentation on monetization.

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Curation As An Emerging Skillset | A 5 Step Guide

Curation As An Emerging Skillset | A 5 Step Guide | Content Marketing & Content Strategy | Scoop.it
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...

Via Ally Greer, xavier suñé, massimo facchinetti
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ozziegontang's curator insight, March 14, 2014 6:39 PM

Helping Chairs help their members gather what they need to know.

Lauren Anstey's curator insight, March 31, 2014 1:06 PM

A 5-step guide to digital curation.

saranthorn's curator insight, February 1, 2015 3:14 AM

scoop it

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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Content Marketing & Content Strategy | Scoop.it
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.

Via Robin Good
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Robin Good's curator insight, December 18, 2013 4:30 PM



Here is Part II of my look at the future of content curation tools and at what features and facilities they are likely to introduce in the coming months and years.


While In Part I I have looked at:

  • Display formats
  • Slicing & Dicing
  • Micro - Macro
  • Recurating
  • News discovery
  • Ownership
  • Credit & Attribution


In Part II I am checking out:

  • Preservation
  • Private collections
  • Full capture abilities
  • Monetization
  • Content types begging ti be curated
  • Beyond news, articles and mood boards
  • Specialized curation tools


Here's the full story: http://www.masternewmedia.org/content-curation-tools-future-part2/ 


See also: http://www.masternewmedia.org/content-curation-tools-future-part1/ 





Stephen Dale's curator insight, December 19, 2013 3:51 AM

A useful summary of the current shortcomings in content curation tools and services, and what we features and innovations we might see in this developing market. From the author:

 

"In the near future it is likely that new content curation tools will provide more dedicated features for specific application and uses while becoming more aware of user needs that so far have not been taken into serious consideration (attribution, archiving, monetizing).

While large content curation hubs and platforms are likely to start realizing that their best value yet to be extracted is in the content being curated by their users, new tools will likely target more specific and professional uses rather than the general public needing simply to collect and repost content on their blog or social media channel."


Link to the full article: http://www.masternewmedia.org/content-curation-tools-future-part2/#ixzz2nuOEQZag

SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 2)

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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Content Marketing & Content Strategy | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Stefano Principato's insight:

Content networks have only one time - NOW.

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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Content Marketing & Content Strategy | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
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Peg Corwin's curator insight, March 15, 2014 10:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


If you like this scoop, would you consider a thumbs up or share?

Brian Yanish - MarketingHits.com's curator insight, March 15, 2014 6:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

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A Framework for Using Content Curation in a Learning Organization

A Framework for Using Content Curation in a Learning Organization | Content Marketing & Content Strategy | Scoop.it
A framework for using Curation in a learning organisation

Via Robin Good, massimo facchinetti
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Lucy Beaton's curator insight, January 7, 2014 9:08 PM

Emphasises the importance of integrating new information into your own mindset and then working out how to apply it.

Eileen Forsyth's curator insight, January 17, 2014 12:17 PM

Wow, this is what I've been thinking I should have my independent study kids doing!

John Thomas's curator insight, February 1, 2014 12:23 PM
A framework for using Curation in a learning organisation
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How to Pick a Niche for Content Curation

How to Pick a Niche for Content Curation | Content Marketing & Content Strategy | Scoop.it
Learn how to pick a niche for content curation. Picking what topic to curate is one of the most important things y ou can do for success with curation.

Via Peg Corwin
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Peg Corwin's curator insight, November 18, 2013 1:40 PM

Learn how to pick a niche that is not too broad or too narrow for CONTENT CURATION. Consider your monetization strategies up front.


Quote: 

"Where is the monetization from? Is it going to be advertising, is it an email opt-in that I lead into other affiliate offers? So think about monetization first before you dive into a niche and really spend all the building out a site and effort curating content."


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