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Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success!
Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then:
- Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this. - Check bounce rates in the report above to see what pages are NOT holding visitors' attention. Link from there to other pages, add calls to action. - Click SECONDARY DIMENSION:SOCIAL NETWORK for what content does best on which social platforms. - Check ACQUISITION/REFERRALS to see who is linking to you.
This is just the start. Click for more.
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