You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.
Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).
Since the internet burst onto the scene, it has radically developed traditional marketing practices, providing businesses with the opportunity to promote their products and services to a global audience around the clock.
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers.
2013 is fast approaching and hopefully many travel and tourism businesses are planning for the 2013 season including building their 2013 marketing plan. There are 6 distinct trends to look out for in 2013. Empower yourself now with this market research and insight and get ready for another busy year in social media and digital marketing.
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
Google’s new Knowledge Graph, also called “semantic search” takes search beyond keywords optimization. In other words, it tries to understand the intent and meaning behind the search phrase and then provide a more relevant and complete picture.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.