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Content Marketing Content is The King
A critical fresh magazine on my favourite content strategy tool, webinars, ebook and web agency, new content devolepment,
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The Biz LoftServizi di localizzazione e proximity marketing: innovazione in tandem

The Biz LoftServizi di localizzazione e proximity marketing: innovazione in tandem | Content Marketing Content is The King | Scoop.it
Il proximity marketing usa i servizi di localizzazione per progettare nuove formule di ingaggio dei consumatori e raccogliere dati sul loro comportamento.

Via Guglielmo Cornelli
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Rescooped by Content For the Masses from Search Engine Marketing | Social Media | Web Advertising | Seo | Andrea Cappello
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Web Marketing Travel: il profilo del viaggiatore 2012

Web Marketing Travel: il profilo del viaggiatore 2012 | Content Marketing Content is The King | Scoop.it

La ricerca Google “The 2012 Traveler”, seppur mirata negli utenti USA, ci da ottimi spunti per conoscere meglio il comportamento d’acquisto dei travelers online.


Via Andrea Cappello
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Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | Content Marketing Content is The King | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


Via Antonino Militello, donhornsby, roberto toppi, Guglielmo Cornelli
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I trend del Digital Marketing italiano del 2012 [Ricerca+Infografica]

I trend del Digital Marketing italiano del 2012 [Ricerca+Infografica] | Content Marketing Content is The King | Scoop.it
Una ricerca evidenzia i trend del Digital Marketing italiano per il 2012 in rapporto all'utilizzo delle email da parte degli italiani.
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Cos'è la Content Curation? Definizione. [Infografica]

Cos'è la Content Curation? Definizione. [Infografica] | Content Marketing Content is The King | Scoop.it
Cos'è la Content curation? Definizione. È molto strano al giorno d'oggi, cercare qualcosa su wikipedia e non trovarla, in questo caso purtroppo ciò accade!
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Small Business Content Marketing

Small Business Content Marketing | Content Marketing Content is The King | Scoop.it
Since the internet burst onto the scene, it has radically developed traditional marketing practices, providing businesses with the opportunity to promote their products and services to a global audience around the clock.
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Top Content Marketing Blogs - Online Marketing Network - London

Top Content Marketing Blogs - Online Marketing Network - London | Content Marketing Content is The King | Scoop.it
The best content marketing blogs, inbound marketing blogs and online marketing blogs.
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15 Tools to Identify The Content Your Audience is Reading Right Now

15 Tools to Identify The Content Your Audience is Reading Right Now | Content Marketing Content is The King | Scoop.it
A really useful guest post on content marketing tips for identifying trends to inform your content creation strategies...
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7 Reasons Content Marketing is Better Than Link Building

7 Reasons Content Marketing is Better Than Link Building | Content Marketing Content is The King | Scoop.it
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers.
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Hotel Content Marketing: In Bilico tra Arte e Scienza

Hotel Content Marketing: In Bilico tra Arte e Scienza | Content Marketing Content is The King | Scoop.it
Anche oggi ci occuperemo di Digital Marketing, tecniche e strategie volte a promuovere la tua offerta commerciale e a favorire i contatti e gli acquisti...
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Content Marketing ROI un utile approccio per le aziende

Una guida al Content Marketing vista dalla parte del ROI

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From Content to Customer by Eloqua & JESS3 ovvero dal Contenuto al Cliente

From Content to Customer explores the nexus between content marketing and demand generation.
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6 travel trends to watch out for in 2013 for Social Media marketing | Kay Walten

6 travel trends to watch out for in 2013 for Social Media marketing | Kay Walten | Content Marketing Content is The King | Scoop.it

2013 is fast approaching and hopefully many travel and tourism businesses are planning for the 2013 season including building their 2013 marketing plan. There are 6 distinct trends to look out for in 2013. Empower yourself now with this market research and insight and get ready for another busy year in social media and digital marketing.

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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Content Marketing Content is The King | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
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Aramis's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
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Testing Google's Semantic Search [Case Study]

Google’s new Knowledge Graph, also called “semantic search” takes search beyond keywords optimization. In other words, it tries to understand the intent and meaning behind the search phrase and then provide a more relevant and complete picture.
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Linked Open Data Italia Open content is a great king

Linked Open Data Italia Open content is a great king | Content Marketing Content is The King | Scoop.it

Schema org, il monopolio di Google anche sui meta data

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importanza-del-marketing-dei-contenuti.jpg (980x1733 pixels)

importanza-del-marketing-dei-contenuti.jpg (980x1733 pixels) | Content Marketing Content is The King | Scoop.it
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Infographics agency, data visualization expert | Infographicsagency.org infographicsagency.org

Infographics agency, data visualization expert | Infographicsagency.org infographicsagency.org | Content Marketing Content is The King | Scoop.it
Dai volore al tuo business visualizzando le informazioni in modo chiaro ed efficace con infografiche e visualizzazioni interattive di dati.
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Content Marketing for FMCG - Report: 37% More Product Purchased by Site Visitors - Online Marketing Network - London

Content Marketing for FMCG - Report: 37% More Product Purchased by Site Visitors - Online Marketing Network - London | Content Marketing Content is The King | Scoop.it
Content Marketing for FMCG increases product purchase by 37% over consumers who haven't seen a brands content...
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Ti consiglio 3 libri… di Web Copywriting e Scrittura Creativa e Content Marketing

Ti consiglio 3 libri… di Web Copywriting e Scrittura Creativa e Content Marketing | Content Marketing Content is The King | Scoop.it
Una selezione di testi imperdibile per chi vuole lavorare con i contenuti web e la scrittura creativa!
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The Hierarchy of Web Presence Optimization | SEO Evolution Blog | gShift Labs Inc.

The Hierarchy of Web Presence Optimization | SEO Evolution Blog | gShift Labs Inc. | Content Marketing Content is The King | Scoop.it
Use The Hierarchy of Web Presence Optimization to guide marketing SEO efforts and agency sales conversations, and prove the value of SEO.
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Content Marketing World | Content Marketing World 2012 September

Content Marketing World | Content Marketing World 2012 September | Content Marketing Content is The King | Scoop.it
// // Discover Your Story! Content Marketing World is the largest gathering of content marketing professionals in the world.
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Vitamine per la comunicazione Content Strategy lesson

Principi di buona comunicazione web: - scrivere per farsi trovare - siti che funzionano -...
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