Content marketing, communicating through words for impact and results.
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We're All Responsible For Creating A More Meaningful Internet

We're All Responsible For Creating A More Meaningful Internet | Content marketing, communicating through words for impact and results. | Scoop.it

"I ask you, brands, companies, and individuals as a peer and fellow creator -- do you want to be remembered because you had amazing, beautiful, insightful things to give to the world or do you want to be remembered because you just wouldn’t shut up? The choice is yours."


Via Guillaume Decugis
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Claire Cambier's curator insight, July 2, 2013 4:20 AM

Cet article reflète mon point de vue sur l'avenir du community/content management : un besoin de dire plus en parlant moins, sous peine de nous noyer nous-même et nos interlocuteurs dans un océan de contenus, posts, tweets etc.

Beppe Andrianò's curator insight, July 2, 2013 7:34 AM

Questo vale a maggior ragione per quanti operano con la comunicazione al fine di far conoscere meglio i propri prodotti o servizi o come nel caso dell'associaizone nel voler far conoscere una tecnologia, soluzione od opportunità. La creazione di contenuti originali non è solo premiante ai fini di un miglior posizionamento su google ma anche perchè offre la possiblità di farsi conoscere e riconoscere per la propria competenza specifica.

Quindi investite comunque un poco del vostro tempo a raccontare cosa avete fatto e come lo avete fatto perchè sarà sicuramente tempo investito nel vostro futuro professionale ed aziendale.

Sigrid de Kaste's curator insight, July 3, 2013 1:52 AM

Good point in the current world of information overload

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5 tips to polish up your editing skills

5 tips to polish up your editing skills | Content marketing, communicating through words for impact and results. | Scoop.it
Are you looking to improve your editing skills? It's a great idea. See these tips by Wordsmith Consulting on how you can build and manage your writing process.
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6 tips to write a good resume

6 tips to write a good resume | Content marketing, communicating through words for impact and results. | Scoop.it
Resume writing can get you noticed during the recruitment process. Learn how you can communicate directly with the recruiter by checking out the 6 tips to write a good resume by Wordsmith Consulting.
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Social Content Strategy Cheeseburger Style an infographic

Social Content Strategy Cheeseburger Style an infographic | Content marketing, communicating through words for impact and results. | Scoop.it
Social Content Strategy Cheeseburger Style an infographic I recently came across this excellent post written

Via Stefano Principato
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Stefano Principato's curator insight, July 7, 2013 3:00 PM

Good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy? Well, it really is as easy as making a cheeseburger.

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Five Must-Dos to Improve Employee Engagement - Transform the Zombies into Humans

Five Must-Dos to Improve Employee Engagement - Transform the Zombies into Humans | Content marketing, communicating through words for impact and results. | Scoop.it

Via Daniel Watson
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Tiffany Crosby's curator insight, July 1, 2013 5:19 PM

Look at # 1 - hiring for attitude, sound familiar. It's nice to see more and more science that backs up what should be intuitive to us. Attitude matters.

Garth Sanginiti's curator insight, July 1, 2013 7:30 PM

"Concentrating on employee engagement can help companies withstand, and possibly even thrive, in tough economic times. Gallup researchers in 2012 studied the differences in performance between engaged and actively disengaged work units and found that those scoring in the top half on employee engagement nearly doubled their odds of success compared with those in the bottom half."

Gilvan Azevedo's curator insight, July 2, 2013 11:20 AM

Sem tesão, não há solução, dizia Roberto Freire. Mas "engajamento" é construído de fora para dentro???

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The Color Of Startups: Infographics For Startups from Pinterest

The Color Of Startups: Infographics For Startups from Pinterest | Content marketing, communicating through words for impact and results. | Scoop.it
Trendsonline is using Pinterest, an online pinboard to collect and share what inspires you.

Via Martin (Marty) Smith
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Nils Vesk's comment, June 28, 2013 3:19 AM
A diagram for a successful journey.
MARIE-ODILE COUDERT ANTONELLI's curator insight, June 29, 2013 6:41 AM

The start up marathon

Constance Jones Collier's curator insight, July 1, 2013 8:13 PM

Powerful Impact!

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Create Content Perfection With These 5 Essential Ingredients

Create Content Perfection With These 5 Essential Ingredients | Content marketing, communicating through words for impact and results. | Scoop.it
Create content perfection with our handy checklist. It will help you incorporate 5 essential ingredients into every one of your content marketing efforts.
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Why your hospital's public relations department should own its content marketing strategy | Articles | Main

Why your hospital's public relations department should own its content marketing strategy | Articles | Main | Content marketing, communicating through words for impact and results. | Scoop.it
It’s your job to create, plan and write it.
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Content marketing, communicating through words for impact and results. | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
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What goes into writing a Press Release? - Wordsmith | Consulting

What goes into writing a Press Release? - Wordsmith | Consulting | Content marketing, communicating through words for impact and results. | Scoop.it
Wordsmith Consulting shares tips and insights into writing a good Press Release. Create leads from your single release to get extra coverage. Read now to find out how you can gain that advantage in the media.
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Are you writing for people and optimizing for robots? - Wordsmith | Consulting

Are you writing for people and optimizing for robots? - Wordsmith | Consulting | Content marketing, communicating through words for impact and results. | Scoop.it
Wordsmith Consulting shares tips on writing for people and optimizing for SEO. Are your websites in need of SEO help? Check out these tips.
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Your Content Marketing Sucks. Here Are 10 Resources That Don't.

Your Content Marketing Sucks. Here Are 10 Resources That Don't. | Content marketing, communicating through words for impact and results. | Scoop.it

Your Content Marketing Sucks. Yep. I went there. Luckily, we have 10 of the best resources to get your content marketing back on track.... If you work in content marketing, you already know how much is out there about best practices, SEO tactics, and generating great content. There are so many articles, ebooks, and self-proclaimed experts that it’s hard to tell what’s legitimate. Trust me, I know it’s tough to wade through the muck, so I’ve compiled the ten best content marketing resources on the web, and I’ll also tell you why they’re worth your time....


Via Jeff Domansky
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11 tips for introverts who want to embrace public speaking

11 tips for introverts who want to embrace public speaking | Content marketing, communicating through words for impact and results. | Scoop.it
I’m inherently introverted and hate doing sales, pitches, speaking opportunities, etc, but as a founder and I can’t avoid it. What tips do you have for overcoming these fears?

Via Richard Lock
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Richard Lock's curator insight, May 12, 2013 5:37 PM

Some great tips here. I especially like numbers 1 and 8.

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Did Google just kill PR agencies? | ZDNet

Did Google just kill PR agencies? | ZDNet | Content marketing, communicating through words for impact and results. | Scoop.it

New webmaster rules target core PR practices around press releases...At least, so Tom Foremski claims. Wrong Tom. You're way off base with your interpretation of new Google rules and how they will impact PR agencies.

 

Foremski's best known as the author of "Die press release, die", an infamous rant aimed at PR people. In his post, he misinterprets Google's directions on getting SEO slapped for black hat SEO linking practices. Then he wrongly applies his mistake, concludes somehow that it applies to press releases, and aims it squarely at his favorite target - PR people.

 

Sorry Tom. The worst practitioners of bad press releases are not PR agencies or legitimate PR pros. They are usually marketing departments or uninformed small business people who mistakenly think press releases are a great way to easily get "free advertising." Their news releases don't contain real news. They simply stuff releases full of marketing nonsense.

 

If you want proof of that, check out my blog where I've written 4 or 5 best-of-bad-press-release blog posts that have proven to be remarkably popular and entertaining.Most savvy PR people rarely use news releases. In fact, PR pros these days are usually social media leaders, skillful storytellers and adept content marketers.

 

Unfortunately, the same thing is happening in social media channels, annoying consumers and, instead of engaging them, pushing them away. It's time Foremski wrote the sequel to his famous anti-PR rant and called it "Die Marketing nonsense, die!"There's probably a very nice sequel for me too write as well. Its called "Die lazy journalism, die!"


Via Jeff Domansky
Ayesha Sajid's insight:

I agree!

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Jeff Domansky's curator insight, August 10, 2013 2:38 PM

Here's my rant on Tom Foremski's rant ;-)

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Get geared to communicate during Ramadan in Pakistan | Wordsmith Consulting

Get geared to communicate during Ramadan in Pakistan | Wordsmith Consulting | Content marketing, communicating through words for impact and results. | Scoop.it
Communicators have an active role to play during Ramadan in Pakistan. Brands can communicate the relevance of their products through special messages and PR professionals have a chance to build on media relations.
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Why you should blog for your business

Why you should blog for your business | Content marketing, communicating through words for impact and results. | Scoop.it
Wordsmith Consulting shares insights into why you should blog for your business. Start your own blog today to build a unique voice and become an authority in your niche.
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5 tips to improve your business writing

5 tips to improve your business writing | Content marketing, communicating through words for impact and results. | Scoop.it
Check out this really useful infographic to avoid mistakes as your write for business communication. Read Wordsmith Consulting's tips on how you can improve your business writing skills.
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5 awesome quotes about Content Marketing

5 awesome quotes about Content Marketing | Content marketing, communicating through words for impact and results. | Scoop.it
Wordsmith Consulting shares an infographic on quotes about Content Marketing. These quotes give businesses a good idea of how they can get more mileage out of their content marketing strategies.
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How important is inspiration in your leadership communication? - Wordsmith | Consulting

How important is inspiration in your leadership communication? - Wordsmith | Consulting | Content marketing, communicating through words for impact and results. | Scoop.it
Inspiration for businesses comes in many forms. Leadership communication plays a vital role in establishing the basis for an inspiration based culture.
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Content Marketing Innovation | Social Media Today

Content Marketing Innovation | Social Media Today | Content marketing, communicating through words for impact and results. | Scoop.it
High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization.
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Expression That Inspires

Expression That Inspires | Content marketing, communicating through words for impact and results. | Scoop.it
A blog about the creativity that inspires culture

Via Mark Strozier
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John Rushton's curator insight, June 18, 2013 4:21 AM

Be inspired ....

Alison D. Gilbert's curator insight, June 21, 2013 5:45 PM

Sounds inspiring.

Nataliasterns's curator insight, August 14, 2013 2:40 PM

de todo

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How To Simplify The Flow Of Communication At Work - Forbes

How To Simplify The Flow Of Communication At Work - Forbes | Content marketing, communicating through words for impact and results. | Scoop.it
How To Simplify The Flow Of Communication At Work
Forbes
Pity the poor office planner. In an era of cost-cutting, they're expected to save money by trimming luxurious office amenities and other suspect expenses.
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Why Asking The Right Questions Matters For Employee Engagement - Business 2 Community

Why Asking The Right Questions Matters For Employee Engagement - Business 2 Community | Content marketing, communicating through words for impact and results. | Scoop.it
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How to Avoid Grammar Goofs and Improve Your Writing

How to Avoid Grammar Goofs and Improve Your Writing | Content marketing, communicating through words for impact and results. | Scoop.it
When every time you think of create a new post for your blog, you probably think of writing - write some text content because writing up a post is much easier than creating multimedia content, plus Go (How to Avoid Grammar Goofs and Improve Your...
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Ten Steps for Managing an Online Crisis | Social Media Today

Ten Steps for Managing an Online Crisis | Social Media Today | Content marketing, communicating through words for impact and results. | Scoop.it
Have a communications expert on speed dial. Oh, I already said this, didn’t I? Whenever I repeat this to friends, colleagues, or peers, someone will text me with some smarty pants remark such as, “How quickly do you respond to communication crises?

Via Alex Butler
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