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Daily curated articles about content marketing, content curation, and inbound marketing.
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The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | Content Marketing | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.
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Paid Search vs. Organic Search: Which Converts Better? - Profs | #TheMarketingAutomationAlert

Paid Search vs. Organic Search: Which Converts Better? - Profs | #TheMarketingAutomationAlert | Content Marketing | Scoop.it
Search Engine Marketing - Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.


Excerpt...


Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search visits.


Via marketingIO
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marketingIO's curator insight, September 5, 2013 7:09 AM

Yeah I know: this is B2C e-commerce oriented. However, it should prompt the thought as to the efficacy of your inbound programs based on conversions, not visits, especially with regards to the inclusion of PPC as a part of your mix. Don't ignore PPC without the proper analysis.


  • See the article at from www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert

SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert | Content Marketing | Scoop.it
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.


Conclusion...


Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.

 

Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?

 

What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.

 

Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.

 

Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.


Via marketingIO
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marketingIO's curator insight, September 5, 2013 5:52 AM

The author builds the case that personalization has come to Search, and its a compelling case. Google's influence across its many offerings makes it a formidable tool, but the question remains as to specifically how the marketer can take advantage of Google's reach.


  • See the article at from moz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Marketing Automation Implementation Checklist - Projects & Tasks

Marketing Automation Implementation Checklist - Projects & Tasks | Content Marketing | Scoop.it
Here is a list of projects you need to complete in order to get actual ROI from your marketing automation implementation. Anything less is a waste of money. (RT @JayArrWild: How to fix your automatic cat food dispenser!
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7 Secrets to Improved Conversions Through Content Marketing

7 Secrets to Improved Conversions Through Content Marketing | Content Marketing | Scoop.it
7 Secrets to Improved Conversions Through Content Marketing http://t.co/6ZeFs7xsaR via @SteamFeedcom
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Shape Your Superhero Team: Modern Marketing Lessons From Stan Lee — It's All About Revenue: The Revenue Marketing Blog

Shape Your Superhero Team: Modern Marketing Lessons From Stan Lee — It's All About Revenue: The Revenue Marketing Blog | Content Marketing | Scoop.it
Editor’s Note: Today’s blog comes courtesy of Jeff Rummer, Manager of Demand Gen Strategy at Covidien.
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Inbound Marketing vs. Content Marketing: What's The Difference? - Business 2 Community

Inbound Marketing vs. Content Marketing: What's The Difference? - Business 2 Community | Content Marketing | Scoop.it
Entrepreneur
Inbound Marketing vs. Content Marketing: What's The Difference?
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Your Strategy for 2013 | Specialty Equipment Market Association

Your Strategy for 2013 | Specialty Equipment Market Association | Content Marketing | Scoop.it
SEO is critical to the success of your business, given that websites not optimized for search engines are generally much less trafficked—and often all but forgotten.
Armen Safaryan's insight:

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/hy//webmasters/docs/search-engine-optimization-starter-guide.pdf

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Infographic: Local Search Ranking Factors 2013

Infographic: Local Search Ranking Factors 2013 | Content Marketing | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.

Via Bonnie Burns
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Jeroen Smid's curator insight, September 2, 2013 1:38 AM

"Moz updated their annual survey of local search ranking factors which is based on the wisdom and experience of a variety of local search marketing professionals"


Nice Flowchart. Local SEO isn't a just out of the box Issue that can be done just by some programs.


For Local Seo in Germany's Cities: http://www.mesuonnews.com: Seo Workshop Berlin by a freelance multilingual Seo Trainer

Mark Rudder's curator insight, September 3, 2013 8:49 PM

If you focus on the important ranking factors, your business website will rise in the search engine results.
Don't waste time on things that don't have any benefit.

IM Lounge's comment, September 6, 2013 5:20 AM
Alles over SEO & SEA op het Search Congres (2 oktober, Meervaart Amsterdam). Zie www.searchcongres.nl
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B2B Content Marketing Can Help You Take On Bigger Brands

B2B Content Marketing Can Help You Take On Bigger Brands | Content Marketing | Scoop.it
B2B Content Marketing Can Help You Take On Bigger Brands image right person I recently moved house and, besides developing an obsession with space-saving and cardboard boxes, I have had to setup a lot of utilities.
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Link Building Strategies for 2013

Link Building Strategies for 2013 | Content Marketing | Scoop.it
You are offered a position with a great company that pays well, has a fantastic health plan, incredible bonuses and personal time options, and it's conveniently located close to home so you don't h...
Armen Safaryan's insight:

Excellent post about link building

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5 Social Bookmarking Sites and How to Use Them Effectively

5 Social Bookmarking Sites and How to Use Them Effectively | Content Marketing | Scoop.it
We take a look at five of the best social bookmarking websites like Reddit, StumbleUpon and Pinterest and how to use them effectively.
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Can WordPress Autoblogging Plugins Be Used for Content Curation?

Do autoblogging plugins make good curation tools?

This is a question I found myself pondering recently after reading an article over at the WPMU blog called How to Set Up a Curated News Aggregation Site with WordPress.

In that post, author Joe Foley makes the case that while autoblogging plugins likeWPMU DEV’s Auto Blog seem like spam blog tools (and have indeed been used for that purpose in the past), using Auto Blog for spamming just doesn’t make sense anymore. For one, Google has made that style of blogging nearly impossible to profit from and secondly a spam blog provides no real value to its readers. Both very valid points.

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50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert

50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert | Content Marketing | Scoop.it

Excerpt...


Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.


When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).


In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.


The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.



Via marketingIO
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marketingIO's curator insight, September 5, 2013 7:26 AM

Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.


  • See the article at from econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Michael Chretien's curator insight, September 5, 2013 9:41 AM

Infographic says it all. SM then Email and website marketing rule.  I would put a tad bit of caution as it is a rather small sample (187) of uncertain quality people surveyed.  

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Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert | Content Marketing | Scoop.it
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.


Summary...


Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

  • BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!
  • DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.
  • eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.
  • FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.
  • Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.
  • LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.
  • StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.

Via marketingIO
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marketingIO's curator insight, September 5, 2013 6:58 AM

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!


  • See the article at from www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency by @AndrewLolk

5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency by @AndrewLolk | Content Marketing | Scoop.it
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended relationships with several agencies over the last two years.
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What the heck is content curation? | Cisionblog

What the heck is content curation? | Cisionblog | Content Marketing | Scoop.it
We explain the concept of content curation, why it's important to your brand's marketing strategy and best practices for curating online content. (What the Heck is Content Curation?
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Listly List - Non-English Content Marketing Blogs

Listly List - Non-English Content Marketing Blogs - Social41 | marketing digital e conteúdo, NENAD SENIĆ, and PM blog (RT @NenadSenic: Are there only 3 not-in-English #contentmarketing blogs in the world?
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10 strategies for improving content marketing with analytics - GigaOM

10 strategies for improving content marketing with analytics - GigaOM | Content Marketing | Scoop.it
10 strategies for improving content marketing with analytics
GigaOM
Making content marketing strategies contribute to revenue involves more than delivering a continual stream of blog posts, e-books, website content, white papers, and video content.
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20 Free Places to Promote Your Website Online | Marketing Mojo for Small Business

20 Free Places to Promote Your Website Online | Marketing Mojo for Small Business | Content Marketing | Scoop.it

Looking to expand your promotional channels? Check out a list of free sites through which you can promote your website. - See more at: http://www.webs.com/blog/2011/12/06/20-free-places-to-promote-your-website-online/#sthash.tDbqWU2r.dpuf

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WordPress SEO Tutorial • The Definitive Guide • Yoast

WordPress SEO Tutorial • The Definitive Guide • Yoast | Content Marketing | Scoop.it
This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Plugin, theme & site structure tips!
Armen Safaryan's insight:

nice article

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Gingko App - For collaborative writing

Gingko App - For collaborative writing | Content Marketing | Scoop.it

Since Gingko is tree-based, one person can work on the overall organization, while a second is writing the main points of a particular section, and a third is taking those points and fleshing them out in a subsection.


Via Nik Peachey
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Alfredo Corell's curator insight, September 22, 2013 6:32 PM

Very good app for long documents. You could work in a 3 tree level, allowing you to conect between levels, add links, pics, etc... quite user-friendly.

Anne-Christin Tannhäuser's curator insight, February 25, 2014 5:52 AM

Need to try out this tool, looks exciting!

Asif Mehedi's curator insight, June 11, 2014 12:56 PM

Now that I've discovered the wonderful Gingko App, my writing (and pre-writing) is not going to be the same again.

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10 Unusual Ways to Use Content Marketing to Promote Your Business

10 Unusual Ways to Use Content Marketing to Promote Your Business | Content Marketing | Scoop.it
Learn the 10 ways to promote using a content marketing strategy today. Some of these may not be familiar to you. Check it out, and apply.
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49 Do-Follow Social Bookmarking Sites That Actually Work (and how to bookmark QUICKLY)

One way backlinks to the pages of a domain give it authority in Google over time. One strategy to gain these backlinks is to bookmark your content in social bookmarking sites that do not use the ‘nofollow’ tag. Generally speaking, the higher the PageRank (PR) of the site, the better.

Fully-Automated Bookmarking Software for FAST Submission

The key to effective social bookmarking is to do it on a large scale - bookmark all your best content on a regular basis and bookmark at as many sites as you possibly can. I've listed dozens of sites here and so even if that only takes you a couple of minutes for each one you're looking at about an hour or two of your time if done manually!

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