Search Engine Marketing - Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.
Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.
The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search visits.
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.
Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.
Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?
What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.
Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.
Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.
Here is a list of projects you need to complete in order to get actual ROI from your marketing automation implementation. Anything less is a waste of money. (RT @JayArrWild: How to fix your automatic cat food dispenser!
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.
B2B Content Marketing Can Help You Take On Bigger Brands image right person I recently moved house and, besides developing an obsession with space-saving and cardboard boxes, I have had to setup a lot of utilities.
In that post, author Joe Foley makes the case that while autoblogging plugins likeWPMU DEV’s Auto Blog seem like spam blog tools (and have indeed been used for that purpose in the past), using Auto Blog for spamming just doesn’t make sense anymore. For one, Google has made that style of blogging nearly impossible to profit from and secondly a spam blog provides no real value to its readers. Both very valid points.
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).
In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.
The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.
Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.
BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!
DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.
eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.
FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.
Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.
LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.
StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.
Listly List - Non-English Content Marketing Blogs - Social41 | marketing digital e conteúdo, NENAD SENIĆ, and PM blog (RT @NenadSenic: Are there only 3 not-in-English #contentmarketing blogs in the world?
10 strategies for improving content marketing with analytics GigaOM Making content marketing strategies contribute to revenue involves more than delivering a continual stream of blog posts, e-books, website content, white papers, and video content.
Since Gingko is tree-based, one person can work on the overall organization, while a second is writing the main points of a particular section, and a third is taking those points and fleshing them out in a subsection.
One way backlinks to the pages of a domain give it authority in Google over time. One strategy to gain these backlinks is to bookmark your content in social bookmarking sites that do not use the ‘nofollow’ tag. Generally speaking, the higher the PageRank (PR) of the site, the better.
Fully-Automated Bookmarking Software for FAST Submission
The key to effective social bookmarking is to do it on a large scale - bookmark all your best content on a regular basis and bookmark at as many sites as you possibly can. I've listed dozens of sites here and so even if that only takes you a couple of minutes for each one you're looking at about an hour or two of your time if done manually!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.