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Content Marketing Chronicle
Curating the best content marketing resource on the web
Curated by Ken Horst
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6 Ways to Cultivate User-Generated Content

6 Ways to Cultivate User-Generated Content | Content Marketing Chronicle | Scoop.it
User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the
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Google Releases Video to Share Views on Guest Blogging For Links - Seo Sandwitch Blog

Google Releases Video to Share Views on Guest Blogging For Links - Seo Sandwitch Blog | Content Marketing Chronicle | Scoop.it
What is google's view on guest blogging for links?Here's what Matt Cutts says about Guest Blogging.
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Five New Ways To Curate Content In Real-Time

Five New Ways To Curate Content In Real-Time | Content Marketing Chronicle | Scoop.it

Instead of doing  your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery.

Here are Adam Vincenzini's suggestions  to discover and curate content in real-time...

 1. Bottlenose.com

This combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time

2. rt.ly (aka realtime from bit.ly)

This serves up content with stats telling you how popular it is as the time of searching

3. Sulia.com

The tag line for this is the 'interest network' with a most attractive user experience

4. Alternion.com

Another service which combines your own social media preferences with some real-time discovery and organisation.
5. Social Buzz (from social-searcher.com)

Social Buzz works by taking your keywords, running a search and then adding the analytics associated with those results to give you the most relevant content options.
Why tools like these give you a competitive advantage

Real-time discovery of quality content is becoming more important as pre-scheduling older content no longer has the same impact


The Chart explains this in more detail:

The best time to find and share content is during the 'real-time content discovery hot spot' which means you're more likely to be viewed by your networks as a news breaker as opposed to a news follower.


By Adam Vincenzini. http://bit.ly/QErqXP

Source. http://bit.ly/PpVKG1


Via maxOz
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Sue Subramaniyan's curator insight, July 16, 2013 3:27 PM

Its not just important to curate content regularly- its almost more important for your content to be uber current!

 

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How to Optimize Content When You Don’t Know Jack about SEO

How to Optimize Content When You Don’t Know Jack about SEO | Content Marketing Chronicle | Scoop.it
Knowing how to optimize content for search engines is essential, but can be tricky. Here are some basic tips that are easy to follow to get you on track.
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Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Content Marketing Chronicle | Scoop.it

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 

 

Informative. Useful. 8/10

 

Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/

 

 


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23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality? | Content Marketing Chronicle | Scoop.it
Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike.
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HOW TO: Measure the ROI of a Content Marketing Strategy

HOW TO: Measure the ROI of a Content Marketing Strategy | Content Marketing Chronicle | Scoop.it
Measuring the ROI on content is difficult, especially if you're not judging success by ad revenue. Here are three steps to effectively measure your content strategy.
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How to Write the Perfect Blog Post

How to Write the Perfect Blog Post | Content Marketing Chronicle | Scoop.it
How to write the perfect blog post… while leveraging principles from the world of psychology, word of mouth marketing, and conversion rate testing.
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10 Free Tools Every Business Blogger Should Bookmark

10 Free Tools Every Business Blogger Should Bookmark | Content Marketing Chronicle | Scoop.it
Explore the free tools out there that will help you be better at business blogging and content creation.
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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | Content Marketing Chronicle | Scoop.it

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing.

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Search Media Optimization: Drive Traffic to Your website with New Technique

Search Media Optimization: Drive Traffic to Your website with New Technique | Content Marketing Chronicle | Scoop.it

From The Article: "Search engine optimization (SEO) is a procedure that assists your content to emerge on search engines like Google, Bind, Yahoo and lots of other. SEO is a method, which can craft your websites emerge in the search engine outcome that gets more traffic to your website.

 

SEO is generally based on keywords, the manner you disperse the keywords all through your content leads to higher probabilities for your website to emerge on assorted search engine outcomes, if searched with precise keywords.

 

It is assumed that better the SEO of your website is, better, it generates impact on search engines".

 

Full Article: http://www.searchenginefather.com/search-media-optimization-drive-traffic-to-your-website-with-new-technique/


Via Antonino Militello
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SEO Checklist for Bloggers

SEO Checklist for Bloggers | Content Marketing Chronicle | Scoop.it
SEO checklist for newbie and for site auditing to get work done quickly. Do add your tip to extend this list.
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The Big Boom In Content Curation

The Big Boom In Content Curation | Content Marketing Chronicle | Scoop.it

Hard to believe. But 95% of all marketers are now curating third-party content.

 

Content curation, the practice of finding and sharing online content, is now being used by almost all marketers, according to a survey by Curata (formerly HiveFire).

 

Of 400 firms surveyed, 95% had curated content in the last six months. And 100% of the non-curators had, in fact, shared articles or blog posts with prospects in the same period.

Of the active curators, 45% share content daily, 33% weekly and 21% monthly. Agencies are more active than non-agencies.

 

Why go to the trouble of pushing third-party content?

The main reason is thought leadership—that answer was given by 85%, compared with 79% last year. Next are branding (80%) and SEO (65%).

 

But it’s not easy. Companies struggle to find the time to do it and create original content. And there was an 8% increase in the percentage having trouble finding high-quality content.

 

The main content marketing challenges:

** Having the time to do it—75%
** Creating original content—73%
** Finding high-quality content—56%
** Allocating staff to do it—39%
** Difficulty measuring results—36%
** Understanding how it fits into overall marketing strategy—19%
** Securing senior-level buy-in—15%


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9 Tools that No Serious Online Writer Should Be Without

9 Tools that No Serious Online Writer Should Be Without | Content Marketing Chronicle | Scoop.it
Learn about the best online tools for writers to help you create better content, avoid cliches, stay productive and focused. Free apps, software and more.
Ken Horst's insight:

Great list of tools!

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Julie Christensen's comment, May 28, 2013 7:58 PM
Love these!
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Ditch The Silos – How to Build a Great Content Marketing Team

Ditch The Silos – How to Build a Great Content Marketing Team | Content Marketing Chronicle | Scoop.it
These days, if all you focus on is SEO, you’re probably not actually that good at it. Why? Because you need to acquire high-quality, natural links, create a social buzz/awareness, reach a targeted audience, and convert those into customers/leads.
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7 Tenets for Branded Content Creators

7 Tenets for Branded Content Creators | Content Marketing Chronicle | Scoop.it
Journalism might not be dead, but it's hurting. An emerging option is brand journalism. Here's how to do that job the right way.
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How to plan event-triggered automated email campaigns

How to plan event-triggered automated email campaigns | Content Marketing Chronicle | Scoop.it

Great information and examples of how to use tables and flow charts to visualise and plan automated contact strategies.

 

This info is very useful for marketers in any size company.

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WordPress SEO Hacks: A Cheat Sheet for Getting More Traffic

WordPress SEO Hacks: A Cheat Sheet for Getting More Traffic | Content Marketing Chronicle | Scoop.it
Learn why WordPress SEO is important and how you can optimize your WordPress blog to rank higher in search engines and get more traffic.
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How to Identify and Control Blog Comment Spam on WordPress

How to Identify and Control Blog Comment Spam on WordPress | Content Marketing Chronicle | Scoop.it
In today’s post, we’re going to look at: How to identify spam. If third-party comment systems control spam. Settings and plugins you can use in the base. WordPress comment system to help moderate spam.
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A Cheat Sheet for Optimizing Your WordPress Blog for Search Engines… Without Cheating

A Cheat Sheet for Optimizing Your WordPress Blog for Search Engines… Without Cheating | Content Marketing Chronicle | Scoop.it
Tweet Tweet SEO is one of the best ways to get a constant stream of traffic to your website. See, viral content can get you a blast of visitors to your website, but that traffic will decline quickly over time.
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David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy’s 7 Tips for Writing Copy That Sells | Content Marketing Chronicle | Scoop.it

David Ogilvy is an advertising legend.Often described as the “Original Mad Man, and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather.

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The 10-Step Content Marketing Checklist | Copyblogger

The 10-Step Content Marketing Checklist | Copyblogger | Content Marketing Chronicle | Scoop.it
Don't try to rush to Step 10 of the checklist when Step 3 is still giving you trouble.
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Seven Principles Of Content Marketing

Seven Principles Of Content Marketing | Content Marketing Chronicle | Scoop.it

Now that we’ve all agreed that “Content is King (Again),” maybe it is time to think about some easy-to-follow tenets. 

#1. Follow a 70/30 Rule – 70% of content curated, 30% branded

#2. All content should be Shareworthy

#3. All content should benefit SEO

#4. All content should be digestible

#5. Content should be channel optimized

#6. Earned Media (MSM or fan-generated) is the best media

#7. Paid Promotion


Original Article - http://bit.ly/Kjs0EX ;


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30 Ways To Write a Creative Headlines by Loy Machedo

30 Ways To Write a Creative Headlines by Loy Machedo | Content Marketing Chronicle | Scoop.it

I found these tips on Hypnotic Headlines after reading Hypnotic Writing. These are the most common strategies sellers use to sell their products. Read, Learn & Observe. 30 ways to write a hypnotic headline!

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