Instead of doing your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery.
Here are Adam Vincenzini's suggestions to discover and curate content in real-time...
This combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time
2. rt.ly (aka realtime from bit.ly)
This serves up content with stats telling you how popular it is as the time of searching
The tag line for this is the 'interest network' with a most attractive user experience
Another service which combines your own social media preferences with some real-time discovery and organisation. 5. Social Buzz (from social-searcher.com)
Social Buzz works by taking your keywords, running a search and then adding the analytics associated with those results to give you the most relevant content options. Why tools like these give you a competitive advantage
Real-time discovery of quality content is becoming more important as pre-scheduling older content no longer has the same impact
The Chart explains this in more detail:
The best time to find and share content is during the 'real-time content discovery hot spot' which means you're more likely to be viewed by your networks as a news breaker as opposed to a news follower.
Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike.
From The Article: "Search engine optimization (SEO) is a procedure that assists your content to emerge on search engines like Google, Bind, Yahoo and lots of other. SEO is a method, which can craft your websites emerge in the search engine outcome that gets more traffic to your website.
SEO is generally based on keywords, the manner you disperse the keywords all through your content leads to higher probabilities for your website to emerge on assorted search engine outcomes, if searched with precise keywords.
It is assumed that better the SEO of your website is, better, it generates impact on search engines".
Hard to believe. But 95% of all marketers are now curating third-party content.
Content curation, the practice of finding and sharing online content, is now being used by almost all marketers, according to a survey by Curata (formerly HiveFire).
Of 400 firms surveyed, 95% had curated content in the last six months. And 100% of the non-curators had, in fact, shared articles or blog posts with prospects in the same period.
Of the active curators, 45% share content daily, 33% weekly and 21% monthly. Agencies are more active than non-agencies.
Why go to the trouble of pushing third-party content?
The main reason is thought leadership—that answer was given by 85%, compared with 79% last year. Next are branding (80%) and SEO (65%).
But it’s not easy. Companies struggle to find the time to do it and create original content. And there was an 8% increase in the percentage having trouble finding high-quality content.
The main content marketing challenges:
** Having the time to do it—75% ** Creating original content—73% ** Finding high-quality content—56% ** Allocating staff to do it—39% ** Difficulty measuring results—36% ** Understanding how it fits into overall marketing strategy—19% ** Securing senior-level buy-in—15%
These days, if all you focus on is SEO, you’re probably not actually that good at it. Why? Because you need to acquire high-quality, natural links, create a social buzz/awareness, reach a targeted audience, and convert those into customers/leads.
In today’s post, we’re going to look at: How to identify spam. If third-party comment systems control spam. Settings and plugins you can use in the base. WordPress comment system to help moderate spam.
Tweet Tweet SEO is one of the best ways to get a constant stream of traffic to your website. See, viral content can get you a blast of visitors to your website, but that traffic will decline quickly over time.
David Ogilvy is an advertising legend.Often described as the “Original Mad Man, and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather.
I found these tips on Hypnotic Headlines after reading Hypnotic Writing. These are the most common strategies sellers use to sell their products. Read, Learn & Observe. 30 ways to write a hypnotic headline!