"The Pearl Awards celebrate excellence in custom content across print, digital and multimedia platforms. The list of 2012 winners is extensive (you can see the full list here), so I’ve pulled out some of the most interesting examples from the different categories."
"Advertisers are increasing their budgets allocated in owned media. Custom made content programs combined with smart customer relationship management have a proven effect on sales and return on marketing investments," says Chris Van Gils, Content Marketing Director, Sanoma Media Belgium.
"Walmart Live Better is the latest in a fast-growing category of branded editorial content. The Liquor Control Board of Ontario (LCBO) publishes the lush-looking Food & Drink as part of its marketing to customers in the province. Glow, the beauty magazine published by Shoppers Drug Mart Corp., has become so established that it has won gold for its photography at the National Magazine Awards. Two years ago, Canadian Tire Corp. Ltd. launched Driver Magazine. U.S. retailer Forever 21 has launched its own fashion title. Wal-Mart has also waded into this space: The U.K. grocery chain it owns, ASDA, has its own monthly." See also: http://www.customcontentcouncil.com/news/walmart-canada-and-rogers-media-launch-walmart-live-better-magazine
"With the fiscal cliff deadline only a month away, spending is a hot topic. A new survey, “The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012,” the 12th annual industry study by the Custom Content Council and ContentWise, compares 13 years of studies, noting outcome in content marketing has grown at record levels."
Are they The Real Thing? I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. Not your average corporate. Marketing topic(s):Content marketing strategy.
"Social media may be all the buzz, but when it comes to what brand advertisers really want—and get results from—premium content publishers are still tops. A new study from the Online Publishers Association (OPA) shows that overwhelmingly marketing and ad agency executives report higher levels of satisfaction with publishers than with social media. Of the 251 marketing and advertising agency executives surveyed for the study, called “Branding on Display,” 78 percent were satisfied with the results from premium content publishers compared to 51 percent with Facebook. (...) Publishers had significant advantages on areas near and dear to advertisers. For instance, 63 percent (vs. 27 percent for social media) said premium publishers were better at meeting branding goals and 61 percent (vs. 20 percent for social media) said online media was a better venue for better brand quality. OPA honcho Pam Horan said, “While social media is perceived by marketers and agencies as a platform that delivers messages to their target audience and overall reach, premium content publishers are comparable with both priorities.”"
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