Content marketing curator
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Content marketing curator
Latest insights and best in class cases relevant for content marketing
Curated by Alix de Mey
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Memes

Memes | Content marketing curator | Scoop.it
1. TBH (to be honest)
2. YOLO (you only live once)
3. KONY
4. One-word Comment
5. Gangnam Style
6. Cinnamon Challenge
7. Cray
8. SMH (shake my head)
9. Big Bird
10. Linsanity
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Magazines show a higher average ROI than internet or TV

Magazines show a higher average ROI than internet or TV | Content marketing curator | Scoop.it
Magazines show a higher average ROI than any other media channel involved, including television, internet and newspapers, a Magonomics...
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MediaTel: Newsline: New study uncovers the science behind magazine influence

MediaTel: Newsline: New study uncovers the science behind magazine influence | Content marketing curator | Scoop.it
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The best in content marketing | Lean Back 2.0

The best in content marketing | Lean Back 2.0 | Content marketing curator | Scoop.it

"The Pearl Awards celebrate excellence in custom content across print, digital and multimedia platforms. The list of 2012 winners is extensive (you can see the full list here), so I’ve pulled out some of the most interesting examples from the different categories."


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Sanoma content marketing competence gains international ...

"Advertisers are increasing their budgets allocated in owned media. Custom made content programs combined with smart customer relationship management have a proven effect on sales and return on marketing investments," says Chris Van Gils, Content Marketing Director, Sanoma Media Belgium.


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Walmart Launching Live Better Magazine

Walmart Launching Live Better Magazine | Content marketing curator | Scoop.it

"Walmart Live Better is the latest in a fast-growing category of branded editorial content. The Liquor Control Board of Ontario (LCBO) publishes the lush-looking Food & Drink as part of its marketing to customers in the province. Glow, the beauty magazine published by Shoppers Drug Mart Corp., has become so established that it has won gold for its photography at the National Magazine Awards. Two years ago, Canadian Tire Corp. Ltd. launched Driver Magazine. U.S. retailer Forever 21 has launched its own fashion title. Wal-Mart has also waded into this space: The U.K. grocery chain it owns, ASDA, has its own monthly." See also: http://www.customcontentcouncil.com/news/walmart-canada-and-rogers-media-launch-walmart-live-better-magazine


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New Survey Shows Growth in Content Marketing Spending

"With the fiscal cliff deadline only a month away, spending is a hot topic. A new survey, “The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012,” the 12th annual industry study by the Custom Content Council and ContentWise, compares 13 years of studies, noting outcome in content marketing has grown at record levels."

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7 content marketing lessons from Coke [case study] - Smart Insights Digital Marketing Advice

7 content marketing lessons from Coke [case study] - Smart Insights Digital Marketing Advice | Content marketing curator | Scoop.it
Are they The Real Thing? I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. Not your average corporate. Marketing topic(s):Content marketing strategy.
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P&G see the power of the QR code

P&G see the power of the QR code | Content marketing curator | Scoop.it

"P&G is using QR codes to both create awareness, educate and drive M Commerce. The “Have you tried this yet?” campaign centred around brands like Secret, Pantene and Gillette is a new and aggressive move into the mobile space for P&G," ... improving measurability of print (magazines). Read more: http://wallblog.co.uk/2012/11/15/pg-see-the-power-of-the-qr-code/#ixzz2CHKCM7b0


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Brands: publishers beat social media

Brands: publishers beat social media | Content marketing curator | Scoop.it

"Social media may be all the buzz, but when it comes to what brand advertisers really want—and get results from—premium content publishers are still tops. A new study from the Online Publishers Association (OPA) shows that overwhelmingly marketing and ad agency executives report higher levels of satisfaction with publishers than with social media. Of the 251 marketing and advertising agency executives surveyed for the study, called “Branding on Display,” 78 percent were satisfied with the results from premium content publishers compared to 51 percent with Facebook. (...) Publishers had significant advantages on areas near and dear to advertisers. For instance, 63 percent (vs. 27 percent for social media) said premium publishers were better at meeting branding goals and 61 percent (vs. 20 percent for social media) said online media was a better venue for better brand quality. OPA honcho Pam Horan said, “While social media is perceived by marketers and agencies as a platform that delivers messages to their target audience and overall reach, premium content publishers are comparable with both priorities.”"


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