Content Marketing
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Rescooped by yifatcohen from WordPress Resources
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How Duplicate Content can kill SEO of your website?

How Duplicate Content can kill SEO of your website? | Content Marketing | Scoop.it

Via Dhiraj Das
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Rescooped by yifatcohen from Social Media Strategies
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4 Things Your Social Media Marketing Strategy Needs

4 Things Your Social Media Marketing Strategy Needs | Content Marketing | Scoop.it

Marketing has changed and is constantly changing. It’s because the marketplace continues to evolve. Some tactics that worked a treat only a few years ago just don’t cut it anymore. Social media marketing has become widely accepted as a necessary marketing strategy.

 

However I see businesses every day using old school marketing tactics on social media. If you want to get it right, there are 4 things your social media marketing strategy needs to succeed.

 

Content

When deciding on your content, remember that the purpose of the content should be to help your audience solve a problem, entertain them, and provide valuable insights.

 

Conversations

Now that your content has achieved the desired result the conversation begins. This is where it starts to get social. When you get a response to a post, have a chat. Get to know your audience and let them get to know you and your brand.

 

Community

Relationships are everything in social media. When you really get to know your audience, clients, prospects and peers you will become part of the community. If you really get it right you’ll even start your own.

 

Connections

Not everyone you are trying to reach through social media is a customer.  Of course connecting with new and existing clients is important. However some of the most important connections you will make are influential people in your social circles. More often than not the new clients will find your content through a social media interaction with one of your influential connections.

 

by Matt Crawford


Via Ivo Nový
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sophiedesc's curator insight, July 26, 2013 10:09 AM

 Content - Conversations - Community - Connections 

Keven Holt's curator insight, July 28, 2013 10:30 PM

Excellence comes by knowing and practicing the basics. Need to understand these four things. 

Jerome D. Simon's curator insight, August 1, 2013 3:47 AM

rien à ajouter, si ce n'est un mnémotechnique de plus. l'infographie est bien faite

Rescooped by yifatcohen from Just Story It! Biz Storytelling
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The Big Marketing Activity Coloring Book--Fun For All

The Big Marketing Activity Coloring Book--Fun For All | Content Marketing | Scoop.it
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!

Via Karen Dietz
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JettRay's comment, August 4, 2013 11:38 AM
I shared it, as well. There is always great content to share from Karen Dietz! Thanks Karen!!
Tony Gough's curator insight, August 5, 2013 6:16 AM

A little bit of marketing fun!

Alison D. Gilbert's curator insight, August 5, 2013 9:44 PM

Let's have some social media fun.