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Jayson DeMers: How to Integrate Social Media With Your SEO ...

Jayson DeMers: How to Integrate Social Media With Your SEO ... | content marketing | Scoop.it
The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.
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Social Media Etiquette, Part 1: An Introduction to Etiquette

Social Media Etiquette, Part 1: An Introduction to Etiquette | content marketing | Scoop.it
The introductory post in a series focused on HootSuite University's “The Dos & Don’ts of Social Media Etiquette." (Social media etiquette can determine the success of your entire social enterprise: http://t.co/sAWc7gLQih)...
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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | content marketing | Scoop.it

When it comes to design, user experience is one of the key things.


According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.


Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
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Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 2014 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.