Content marketing
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Rescooped by Sandrine Go from La com des PME dynamiques!

Social Media Workflow [Infographic]

Social Media Workflow [Infographic] | Content marketing |
The general consensus is that companies need to dedicate resources to social media (in the form of time and labor) in order to be successful. I would agree with this statement. But the question is, how much time exactly?

Via C-Marketing
C-Marketing's curator insight, December 21, 2012 7:37 AM

How much time do you (need to) spend on social media?

Rescooped by Sandrine Go from Marketing de contenidos, artículos seleccionados por Eva Sanagustin!

What is Quality Content and How to Help Your Clients Create It

What is Quality Content and How to Help Your Clients Create It | Content marketing |
Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ...

Via Eva Sanagustin
Claudia Benassini Félix's curator insight, November 27, 2013 3:08 PM

El autor nos introduce a los retos que enfrenta la creación de contenidos: desde su definición hasta el uso de estrategias para su difusión.

Rescooped by Sandrine Go from The MarTech Digest!

18 of the Best Content Marketing Strategy Guides of 2013 | Webbiquity | #TheMarketingAutomationAlert

18 of the Best Content Marketing Strategy Guides of 2013 | Webbiquity | #TheMarketingAutomationAlert | Content marketing |

Intermediate/ Summarized...


The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. But where does one begin? What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year.


Why you need repetition in your content strategy by iMedia Connection

How to Build Your First Content Marketing Strategy by Search Engine Watch

Content marketing: What is more important than strategy? by GO Marketing

Let’s Move Beyond The Content Marketing Hype by WCG CommonSense

8 Steps To Become A Brand Publisher by B2B Marketing Insider

Experts outline key content marketing trends for 2014 by The Guardian

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years by Content Marketing Institute

Failing Distribution Strategies Smother Great Content by MediaPost

How to Create a Content Strategy (In Only 652 Steps) by Portent, Inc.

How To Develop A Content Marketing Strategy Framework by BloggerBeat

4 Reasons Why Content Marketing Should Care About Audience Development by Tony Zambito

A Bigger Megaphone Doesn’t Mean Better Marketing by MediaPost

The Content Marketing Pyramid: Are You Hungry for Content? by Business2Community

4 secrets of a successful digital content strategy by iMediaConnection

5 Core Beliefs of Extraordinary Content Marketers by SteamFeed

The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog

How to avoid creating worthless content by iMedia Connection

Building Content Marketing Strategy – 10 Steps by B2B Marketing Insider



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Via marketingIO
marketingIO's curator insight, December 11, 2013 7:59 PM

Great job by Webbiquity to not only go back and identify these sources, but also provide a quick summary to each (click/tap to see). I've curated most if not all of these guides, but this is a very convenient post.