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7 Simple Tips for Social Media Marketing to Boost Conversions Now

7 Simple Tips for Social Media Marketing to Boost Conversions Now | Content Marketing | Scoop.it
Here's our Top 7 best tips for social media marketing and paid social advertising. Content promotion is an effective way to increase qualified reach, leads,
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If you’re creating relevant, useful, and high quality content, just because you build it (publish it), it doesn’t mean your target will know where to find it or even know it exists in the first place! 

Every digital marketer, social media manager, and SEO expert will tell you “content is king”. 

I think they’re only 50% correct. For our team and I, we believe only “optimized content” is king. 

The fact that content marketing is a key part of a successful digital strategy is no secret to anyone – business owner or digital marketing manager. 

But how many small business owners and their internal or external marketing team are connecting their content marketing leads with sales? 

In this article you’ll learn useful social media tips like why creating exceptional content is only half the challenge of your content strategy. 

You’ll understand why content promotion is the vital next step after publishing your amazing content. Read on...
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How To Get Social Media Fans and Followers vs. How to Lose Them

How To Get Social Media Fans and Followers vs. How to Lose Them | Content Marketing | Scoop.it
how to get social media followers. Should you buy followers? Building a fanbase of social media fans and followers — isn’t easy. Don't lose your followers b
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Social Media Fans and Followers: It’s So Easy To Lose Their Valuable Loyalty. Building a following — a fanbase of social media fans and followers — isn’t easy. It takes time; countless hours of thinking of best practices, researching what your target audience consumes most, and meticulously studying analytics to understand literally everything about how your content is doing… …even if it’s not going so well…
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10 New Blog Writing Tips to Instantly Improve Your Content via@VPDM Digital

10 New Blog Writing Tips to Instantly Improve Your Content via@VPDM Digital | Content Marketing | Scoop.it

Are you writing blogs and looking for blog writing tips or blog writing ideas? More businesses are blogging to day than ever. Content marketing is new SEO.

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Are you writing blogs and looking for blog writing tips or blog writing ideas? It is no secret that more and more people have blogs- whether it be for their business or for personal use. Everyone has one! 

 

However, just because everyone has a blog does not mean their blog writing skills are flawless.

 

If you’re looking to improve your blog articles and blog writing format, here are 10 helpful blog writing tips that will enhance your writing instantly!

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Enhance Your Marketing. Learn How to Tweet Gifs on Twitter

Enhance Your Marketing. Learn How to Tweet Gifs on Twitter | Content Marketing | Scoop.it
Posting GIFS on Twitter is a great way to enhance your marketing. Learn the ideal way on how to Tweet gifs on Twitter and use it as a good marketing tactic
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How to Tweet Gifs on Twitter
Over a year ago, Twitter announced that they will be allowing users to post GIFS – however, not very many users are jumping on the bandwagon.

Although GIFS are popular on other social media platforms, it doesn’t seem to be growing on to Twitter and that may be because no one is actually sure of how to post them.

Today we’re going to help Twitter out and share the easiest way to attach GIFS to your Tweets!

Finding the Perfect GIF
Let’s start with the basics; GIFs are all over the internet and can be found in multiple ways. There are numerous websites which provides GIFS such as, Giphy and other websites that allow you to create your own GIFS, such as, Make A GIF.

To simplify the process even more you can also use Google to search up GIFS simply by attaching the word GIF at the end. Example: Cute Cat GIF, etc.

Read the rest: http://www.vpdm.ca/how-to-tweet-gifs-on-twitter/
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Tips For Social Media Christmas Campaigns

Tips For Social Media Christmas Campaigns | Content Marketing | Scoop.it
Get in the Christmas (marketing) spirit with social media Christmas campaigns. Increase traffic and boost your sales this holiday by following these tips.
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How To Craft Awesome Social Media Christmas Campaigns
As the holiday season is upon us all, it’s time to get into the Christmas (marketing) spirit! Now is the perfect time to map out your social media Christmas campaigns in order to boost sales and spread your holiday cheer to all customers.

In order to drive the maximum revenue to your business and see your social media Christmas campaigns succeed, you will need to be in the mindset of the consumer during this time period. With a well strategized & executed plan you will be able to increase traffic to your website through various marketing channels.

An excellent way to get your holiday campaign, and in turn your website more traffic, is through professionally optimized websites. During this time of year shoppers are ready to “shop now,” meaning fast, easy and also more susceptible to hitting the purchase button for a well advertised product.

We’ve created a few tips and tricks to present your social media Christmas campaigns with a red shiny bow.  

Read the rest: http://www.vpdm.ca/tips-for-social-media-christmas-campaigns/

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Why You Should be Using Facebook For Business

Why You Should be Using Facebook For Business | Content Marketing | Scoop.it
Facebook for business: Facebook Lead Ads allows to target and collect information from the right audience. This seamless process generates qualified leads.
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Why You Should be Using Facebook For Business
Most of us think of social media sites, such as Facebook as a way to connect with friends and family. What if you were told you could connect with a different type of audience when using Facebook for business?

As most users can attest, social media sites have become a primary platform for advertising.

For retailers and business owners this should not be news to you as your target market has been reachable for quite some time. However, Facebook recently introduced a new form of advertising that gets your message targeted to the right audience, at the right time, making advertising on social media sites more attractive than ever.

Forget about tags and likes, we’d like to introduce Facebook for business, using “Lead Ads” as new way to communicate.

Lead Ads Make it Easier to Use Facebook For Business
Using Facebook for business purposes allows your company to target a certain audience. Lead ads make this process seamless for marketers to ask for information such as emails, names, job titles and more.

Read the rest: http://www.vpdm.ca/why-you-should-be-using-facebook-for-business/

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Twitter Changes Favourites to Likes

Twitter Changes Favourites to Likes | Content Marketing | Scoop.it
Last week it was breaking news "Twitter Changes Favourites to Likes"! This week we look at how this could affect engagement and marketing opportunities for
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Most Twitter users have already noticed. Because it’s big news when Twitter changes favourites to likes and stars to hearts in their feeds. If you did miss it basically where you now see a heart to like a tweet, you used see a star to favourite.

This big question for us now is how this affects digital marketers and social media engagement. If you are looking to increase your social engagement you should read this article with excellent, yet  simple, SEO tips for beginners.

Twitter Replaces Stars with Hearts

One thing to note is the functionality of the button has not changed. It works exactly the same way and has remained in the same location, the only difference being cosmetic. A name change and icon change.

More details here http://www.vpdm.ca/twitter-changes-favourites-to-likes/ ;

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The Elements of User Experience That Matter in 2016

The Elements of User Experience That Matter in 2016 | Content Marketing | Scoop.it
Having a mobile-friendly website is just one of the elements of user experience that matter in 2016. These 30 UX stats will help you understand mobile SEO.
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The Elements of User Experience That Matter in 2016
If your website has been ignoring any of the elements of user experience, that Google deems to be important, you could be losing out on tons of qualified traffic.

Today, and going into 2016, having a mobile-friendly website is more important than ever.

 For example:
Starting April 21st, Moovweb tracked “1,000 important e-commerce keywords” from various industries. Here are their findings:

83% of the time, top results were mobile-friendly
81% of the time, top three results were mobile-friendly
77% of search results on the first page were mobile-friendly

Read on for 30 UX stats and a useful Infographic...

Read the rest: http://www.vpdm.ca/the-elements-of-user-experience/

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Facebook Video Marketing Update Enhances Video Views

Facebook Video Marketing Update Enhances Video Views | Content Marketing | Scoop.it

The latest Facebook video marketing update enhances video experience that resembles YouTube. This promotes multitask engagement for users and business.

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Time For Your Facebook Video Marketing Strategy

With some announcements made recently, Facebook’s video experience is kicking it into high gear and ready to take on YouTube. Is your facebook video marketing strategy ready?

YouTube being the second largest search engine in the world, and obvious leader in video viewing, Facebook intends to have their new designs resemble YouTube more closely than ever before.

You Can Now Multitask With Facebook Video

Look out YouTube, Facebook is coming for you!

With several of the key feature native to YouTube’s mobile app are now coming to Facebook Videos. One, which users will be familiar with, the most notable feature- the ability to collapse a video into afloating window.

This exciting news will allow the Facebook experience to become a platform perhaps far more engaging than YouTube.

Now, watching videos won’t take you away from interacting on Facebook— they’ve become part of the experience.

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Sponsored Instagram Ads for Business Now in Canada

Sponsored Instagram Ads for Business Now in Canada | Content Marketing | Scoop.it
With social media bursting at its seams, sponsored Instagram Ads has enabled brands to start advertising in multiple different way to increase awareness.
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Canada Introduces Sponsored Instagram Ads for Business
I’m sure you’ve been wondering what the hype is about the new sponsored ads on Instagram. Well, the wait is finally over! Instagram has enabled businesses to have the ability to include ads in their Instagram feed.

Popular American brands such as Stella Artois, American Express, Starbucks and Mercedes Benz were the first batch to have the ability to advertise on the popular platform.

For the first phase of Canadian brands being introduced to applying ads, only a few popular brands were selected:  Hudson’s Bay, Target Canada, Sport Chek, Air Canada, Mercedes Benz Canada and Travel Alberta. These brands were selected based on their current presence on the platform.

Read the rest: http://www.vpdm.ca/sponsored-instagram-ads-for-business/

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Shopping on Facebook Pages Game Changer: E-Commerce

Shopping on Facebook Pages Game Changer: E-Commerce | Content Marketing | Scoop.it
Shopping on Facebook Pages changes with new a Shopping application. This feature allows users to shop easier and drive sales without ever leaving Facebook.
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There is no denying that people spend most of their time online, or rather, on their mobile devices. Sure, people use the internet to connect and friend on various social networks, but they also connect with brands and discover new products whether they want to or not.

Why Facebook Pushed For E-commerce
Advertising has flooded social platforms strategically in order to spark consumer awareness. However, advertisements take up too much time and most of the time they are irrelevant to what a consumer is looking for.

With online shopping becoming too much of a hassle due to slow web page loading or difficult navigation, a window of opportunity opens, and Facebook has clinched it.

Read the rest: http://www.vpdm.ca/shopping-on-facebook-pages/

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Insider Content Marketing Tips to Build Your Content Strategy

Insider Content Marketing Tips to Build Your Content Strategy | Content Marketing | Scoop.it
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Insider Content Marketing Tips to Build Your Content Strategy
All businesses, whether they be large corporations or small to medium size enterprises (SME/SMB) need expert content marketing tips to help get their content to rank.

These forward thinking businesses are embracing a lucrative digital marketing strategy known as content marketing. Why not when you can generate new, highly qualified leads by creating relevant, high-quality content. About what you say?

Your job as an entrepreneur, business owner, and content marketer, is to create content that shows how your products and services can solve the questions, issues, and challenges that your targeted users face everyday, and search Google for answers.

Make it easier for your target to find your high-quality content!
A short, informational blog article, short-form how-to video or entertaining + educational podcast can get people’s attention. So how does this help you and your ecommerce business?
Remember, people are searching Google, likely right this very second, looking for a solution.

If your company provides the best solution, your content needs to be found, and easily consumed, so qualified users are able to engage with your company on the right social media platforms, and be led to convert on your website, or walk through the front doors of your business.

However, as “easy” as that may sound, in a world where 968 million people use Facebook every day, and where 500 million tweets are sent each day, it can be a challenge getting a potential customer’s attention.  

Read the rest: http://www.vpdm.ca/content-marketing-tips-strategy/

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How to Use Snapchat for Business - VPDM Digital Marketing

How to Use Snapchat for Business - VPDM Digital Marketing | Content Marketing | Scoop.it

How to use Snapchat for business marketing. VPDM Digital shows you 7 simple Snapchat marketing tips to help any business reach millennials on social media

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How To Use Snapchat as a Marketing Tool, and Not Be a Tool
Snapchat is one of the newest and most domineering social media crazes to hit the digiverse with an estimated total of over 60 million app downloads thus far. If you are not a Snapchat user, there is a strong chance that you have still heard of it.

Snapchat involves instantaneous back and forth picture and video messaging that works to either temporarily store sent multimedia messages, or to not store them at all; it is all under the control of you, the user.

Recently, Snapchat has expanded from being used mainly by individual millennials to being used by businesses.

A growing number of businesses are beginning to use Snapchat as part of their marketing and advertising. As well as to grow their brand by appealing to a greater range of demographics.

If your business wants to use Snapchat or has recently started using it, we at VPDM Digital have this useful article on the basics on how to use Snapchat for business and how to use it properly and efficiently.

Read more: http://www.vpdm.ca/how-to-use-snapchat-for-business/

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New Instagram Marketing Tips That Digital Marketers Need to Know

New Instagram Marketing Tips That Digital Marketers Need to Know | Content Marketing | Scoop.it
Instagram has changed the game for all social media marketers. VPDM has some of the newest Instagram marketing tips to help you understand the new algorithm
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Instagram Marketing Tips You Haven’t Heard About…Yet

Instagram is undergoing major changes this year and any insightful Instagram marketing tips will help every business that uses the rapidly growing platform.

Since early 2016 the app has been implementing some pretty big alterations to their appearance and functions. At the beginning of March, Instagram introduced a new algorithm – in other words, a new way of ordering posts so that individuals could gain more from their feeds.

The company stated that “People currently miss on average 70 percent of their feeds,” and they felt that this was an issue that needed to be addressed.

As a solution, Instagram introduced a new way of ordering posts so that users would see content that is relevant to their interests, first. Sounds like an okay idea, right? WRONG. People were not happy and they were not shy about letting everyone know.

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How To Easily Find Snapchat Friends and Snapchat Users

How To Easily Find Snapchat Friends and Snapchat Users | Content Marketing | Scoop.it

Snapchat has now made it a lot easier to find Snapchat friends and users. This new feature makes it easier to instantly find and follow friends on Snapchat

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Do you want an easier way to find Snapchat friends, add friends or follow new people on one of the world’s most popular social platforms? Well, previously on Snapchat you can add friends via usernames, contacts, using customizable “Snapcodes”, or through the “Add Nearby” function.

 

Now Snapchat has created a new feature that will make it easier to instantly find and follow friends on Snapchat. Get ready to find out how to easily find friends on Snapchat with this brand new feature. 

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How to Easily Manage Multiple Instagram Accounts

How to Easily Manage Multiple Instagram Accounts | Content Marketing | Scoop.it
Have you ever asked yourself: "is it possible to have two Instagram accounts?" It's now possible for anyone to manage multiple Instagram accounts. Here's ho
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Excellent news for any social media manager. Anyone can manage multiple Instagram accounts now!

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New Facebook Update. Marketing Tips for Facebook Pages

New Facebook Update. Marketing Tips for Facebook Pages | Content Marketing | Scoop.it
The new update to Facebook has some helpful marketing tips for Facebook pages. Admins can manage their clients expectations, track comments, and response ti
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Businesses Can Now Better Manage Client Expectations With the Help of Facebook Pages
With the ultimate goal of getting brands to conduct more business on Facebook, a new range of Page features have recently been released by Facebook. The new features have been designed to help businesses better personalize their Pages and improve the overall customer experience.

Read the rest: http://www.vpdm.ca/facebook-pages-get-a-helpful-new-update/

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Stop Guessing at Social Media Image Sizes [Infographic]

Stop Guessing at Social Media Image Sizes [Infographic] | Content Marketing | Scoop.it
Are you always wondering what the optimal social media image sizes are? Look no further than this incredible list! Sure to include all image sizes you could
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Introducing Your 2016 SEO Best Practices Checklist
SEO stands for search engine optimization. If you’ve ever tried to optimize your website, or just web page, you’ll likely appreciate a checklist for SEO best practices, and we have an excellent SEO checklist for you below in this article!

SEO has both a technical and creative side to it. It is used when businesses want to improve rankings, drive traffic, and ultimately increase awareness in search engines.

Generally speaking, the higher your web pages are ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. This is key for you to understand if you’re operating a business.

Click on for more...

Read the rest: http://www.vpdm.ca/the-most-reliable-seo-checklist-for-2016/

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Pinterest For Men: Never Market To Just Women Again!

Pinterest For Men: Never Market To Just Women Again! | Content Marketing | Scoop.it
Pinterest's male demographic has doubled since 2014. Pinterest for men is now valuable to retailers. Learn how to market your product to men on pinterest.
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Why Are Men Using Pinterest?
With the platform’s male user base more than doubling since 2014, we would like to reintroduce Pinterest for men, which is actually just Pinterest itself. What is interesting about Pinterest for men is that this specific demographic is actually outpacing Pinterest growth as a whole.

This inherently asks us to question, why the sudden testosterone boost? Recent updates made to Pinterest such as the ability to conduct more relevant searches and in little to no time are just a few of the reasons why Pinterest for men is actually a thing!

Read the rest: http://www.vpdm.ca/introducing-pinterest-for-men/

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Creating Engaging Images for Social Media

Creating Engaging Images for Social Media | Content Marketing | Scoop.it

Having engaging images for social media is the fastest way to get clicks and increase traffic to your website. These tips will get you click worthy social

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Creating Engaging Images for Social Media
When it comes to social media and sharing content, images tend to outperform all other types of content. This is why it’s extremely important that your creative team is highly skilled at creating engaging images for social media.

According to a study by BuzzSumo, on average, social media posts with at least one image tend to be shared twice as much as posts without images.

Even better, content with images tend to be viewed 94% more than content without images.

Why Use Visual Content?
Capturing attention and captivating the audience is more important than ever.

In today’s digital world, only 55% of people visiting websites spend less than 15 seconds actively reading content on a page.

This only further establishes the importance of images when sharing content on social media.

People are much more engaged with captivating images than with paragraphs of text.

But not all visual content is good content, and it’s important to understand how to create the most engaging images for social media marketing to get the most attention and interaction for your clients.

Read the rest: http://www.vpdm.ca/creating-engaging-images-for-social-media/

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How to Market to Millennials on Snapchat

How to Market to Millennials on Snapchat | Content Marketing | Scoop.it
Snapchat is designed to allow users to take photos and videos that self destruct in seconds. Learn how to market to millennials using social media tools.
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Using Social Media to Market to Millennials

Snapchat is the fun messaging application for sharing moments. You can take photos, videos, add a caption or doodle, and send it to a friends or add it to your story to share with all of your friends. If you’re wondering how to market to millennials using Snapchat, it’s all about the platform’s features.

The feature that differs Snapchat from any other platform is the self destruction of one’s “snap.”

Aside from the immediacy and intimacy of Snapchat, you need to view the content now or it will disappear forever is the key element of the platform that attracts us all.

If you want to reach the millennial market, you and your business needed to be on Snapchat, yesterday! Using Snapchat for business is a tricky tactic to master...

Read the rest: http://www.vpdm.ca/how-to-market-to-millennials-on-snapchat/

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Top 6 Social Media Management Tools of 2016

Top 6 Social Media Management Tools of 2016 | Content Marketing | Scoop.it
Having the right social media management tools is key in using social media for your business. Using these tools enables you to increase reach with ease.
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The Best Social Media Management Tools for 2016
Social media marketing is becoming the best way for businesses to advertise their new products and increase their fan base.

Having the right social media management tools is key as well as having presence on the most popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.

The only tricky thing is knowing how businesses are juggling all these social media accounts at one time and still being able to increase their reach and engagement. Well, here’s how.

Social Media Management Software
As a social media marketing coordinator at VPDM Digital, I use some incredible social media management tools that allow me to effectively execute our content, search, and social marketing strategy.

Here’s my list of the top social media management software programs that social media gurus are keen on using to engage with customers and increase brand awareness:

Read the rest: http://www.vpdm.ca/social-media-management-tools-for-business-marketing/

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Pinterest For Business- Start Pinning Now

Pinterest For Business- Start Pinning Now | Content Marketing | Scoop.it
Get started with pinterest and notice the difference today. Here's the top 5 tips and tricks for using Pinterest for business. You won't want to miss this. #Pinetrest #marketing #tips #tricks #strategy #Social #Media #instagram #images #digital #content #engagament #VPDM
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Pinterest For Business Marketing
Although the popular platforms like Facebook and Twitter show social share images to try and create reach, they’re often targeting their audience with words and phrases through their posts. Here’s where the new social platform, Pinterest steps in.

What is Pinterest?
Pinterest is a sole picture based website where users can save and share content to virtual collections called ‘pinboards’. Pinterest has the ability to be viewed either on the website or the mobile app. Thus being able to be accessed virtually anywhere.

Pinterest was launched in 2010 by co-founders Ben Silbermann, Evan Sharp, and Paul Sciarra. Initially the website was only available by invitation up until 2012. In 2012 Pinterest opened up to the public.
The platform has a pretty steady demographic. Out of 70 million users in 2012, most are female. 83 percent to be exact according to a study in Engauge.

You can find virtually anything on Pinterest. With the convenient search bar at the top to all the specified categories.
Pinterest includes everything from art to technology, DIY and craft project to food recipes, fashion, home decor, health and fitness, and more!  You’ll never be stuck finding exactly what you’re looking for.

Read The Rest: http://www.vpdm.ca/pinterest-for-business-start-pinning-now-to-increase-your-reach-today/

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The Importance of Re-branding Your Company

The Importance of Re-branding Your Company | Content Marketing | Scoop.it
Things to consider when re-branding your company. Rebranding is apart of business life cycles. It tells audiences you're committed to building your image.
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Re-branding Your Business
When a company looks at their existing marketing materials (logos, messages, website, brochures, videos, etc.) they may wonder why some, maybe all of these components are in need of a revamp.

In fact, sometimes the existing brand has been successful for years; it seems almost ridiculous to seek out change.

So why should you invest time and money into re-branding your company, you ask?

Here are some things to consider before you dismiss the opportunity to re-brand your image.

Why it is important to find new creative direction
1)      Re-branding is a part of a company’s life cycle:
Evaluating your brand is a crucial factor in measuring success. Marketing materials, on average, are relevant for 5-10 years. After such time, a review and refocus of the brand should be placed on the agenda.

In a dynamic – technologically driven market, most content, such as videos and marketing messages are likely to be irrelevant to the consumer after a few years.

Re-branding gives the opportunity to:

Read the rest: http://www.vpdm.ca/the-importance-of-re-branding-your-company/

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Make Your Email Marketing List and Strategy a Home Run

Make Your Email Marketing List and Strategy a Home Run | Content Marketing | Scoop.it
Take your email marketing list and knock your next marketing email out of the park with our helpful tips and tricks. Read on and you'll hit a home run.
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Make Your Email Marketing List a Home Run
If digital marketing was baseball, social media would be a solid single, search marketing would be a double, but email marketing is a major home run.

Plenty of research indicates that email marketing is the most effective driver of online sales, with the highest conversion rate by far.

But you aren’t going to be able to hit home runs without properly aiming them. Building and using your email marketing list the right way will ensure that the right people “catch” your emails and respond positively.

Use the email marketing tips in this article to make your email marketing campaigns a home-run.

Read the rest: http://www.vpdm.ca/email-marketing-list-home-run/

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