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Infographic: Happy retirement Windows XP - Microsoft Business UK

Infographic: Happy retirement Windows XP - Microsoft Business UK | Content Marketing | Scoop.it
Discover 8 reasons to retire Windows XP and upgrade to Windows 8.
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Rescooped by Tania Varga from The MarTech Digest
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B2B Marketing Whitepapers: Intelligent Website Redesign: What Every B2B Marketer Needs to Know

B2B Marketing Whitepapers: Intelligent Website Redesign: What Every B2B Marketer Needs to Know | Content Marketing | Scoop.it

Is your B2B website doing the heavy lifting to build your brand and generate leads? Designing a website for demand creation is more complex than ever: Today, a website must be immediately social, mobile and find-able or it will fail. This new eBook, "Intelligent Website Redesign: What Every B2B Marketer Needs to Know" gives you best practices in 11 key areas to build your best B2B website ever.


Via marketingIO
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marketingIO's curator insight, July 10, 2013 8:16 AM
  • See the article at www.btobonline.com, written by Bislr
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Business Video Marketing Report: The Definitive B2B Marketer’s Guid...

Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect t
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Tedeschi's Won't Sell the Controversial Rolling Stone Issue

Tedeschi's Won't Sell the Controversial Rolling Stone Issue | Content Marketing | Scoop.it
In an announcement on their Facebook page on Wednesday, the company said that it wouldn't sell the latest issue of Rolling Stone on store shelves.
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Rescooped by Tania Varga from Freakinthecage Webdesign Lesetips
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How to Maximize Your Video Marketing Strategy With Google Hangouts On Air

How to Maximize Your Video Marketing Strategy With Google Hangouts On Air | Content Marketing | Scoop.it
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.

Via Frank Mohnhaupt
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The Breakthrough of B2B Video Marketing | Business.com

The Breakthrough of B2B Video Marketing | Business.com | Content Marketing | Scoop.it
B2B video marketing is on the rise as businesses look for ways to create and repurpose content that engages their audience on multiple platforms and networks.

 

Digest...

 

IDG Research Services conducted a study to see how tech buyers are leveraging video to advance their decision making process when it comes to new purchases. The study and resulting infographic indicate that 95% of B2B tech buyers watch tech-related videos and that this correlates with purchase behaviors (Tweet this!).  But, why are tech buyers actually watching these videos? They want to:

Learn how to use particular products (61%)Find information on products they’re interested in buying (58%)Find how-to content (57%)Get product reviews (54%)Stay on the leading edge of technology (52%)

 

Creating a B2B marketing video doesn’t require as much budget or time as you may initially think. Easy ways to get started are turning slideshows, presentations and in-person demos into videos.


Via marketingIO
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marketingIO's curator insight, May 23, 2013 7:10 AM

We beg to differ on budget/time associated with B2B video, as that is a function of production value (which none of us feel the need to sacrifice). Outside of that, we have repeatedly said that this is a new found territory for you. Consider this scoop with the adjacent post regarding video as a viable replacement to TV commercials!


  • See the article at www.business.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Katelyn DeVan's curator insight, May 23, 2013 9:10 AM

As a Digital B2B Marketer, I find this trend extremely relevant escpecially in the electronics manufacturing industry. Videos are now allowing businesses to showcase their services in a more personal, and engaging way - where we have struggled historically by using traditional, and often "textual" methods.

Rescooped by Tania Varga from Connectivism
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The Semantic Condition: Connectivism and Open Learning ~ Stephen's Web

The Semantic Condition: Connectivism and Open Learning ~ Stephen's Web | Content Marketing | Scoop.it
Stephen's Web, the home page of Stephen Downes, with news and information on e-learning, new media, instructional technology, educational design, and related subjects (The Semantic Condition: Connectivism and Open Learning ~ Stephen's Web

Via Dr. Susan Bainbridge
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Maria Persson's comment, July 18, 2013 5:42 PM
Wow - what a super find - thanks Susan.
Maria Persson's curator insight, July 18, 2013 5:43 PM

Make time to learn from this Scoop/Webninar!

Rescooped by Tania Varga from Public Relations & Social Media Insight
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3 Ways Social Media is Revolutionizing the Sales Process

3 Ways Social Media is Revolutionizing the Sales Process | Content Marketing | Scoop.it

When buyers find what they like we buy it – no selling is necessary. This often keeps us loyal to the same vendors and stores for a long time, and certainly explains the success of Amazon Prime for everyday purchases. However, when buying decisions are heavily influenced by factors such as style, comfort, and fit, then buying necessarily leads to shopping, and that means the counsel of a skilled sales professional is also an influential factor. If your products and services are sold, rather than bought, then it may be time to consider how social media is dramatically changing the shopping experience, and therefore, what your business needs to do to adapt its sales process. Let’s take a look at three...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 7, 2013 3:58 PM

Great tips on adapting sales to social marketing.