Is your B2B website doing the heavy lifting to build your brand and generate leads? Designing a website for demand creation is more complex than ever: Today, a website must be immediately social, mobile and find-able or it will fail. This new eBook, "Intelligent Website Redesign: What Every B2B Marketer Needs to Know" gives you best practices in 11 key areas to build your best B2B website ever.
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
B2B video marketing is on the rise as businesses look for ways to create and repurpose content that engages their audience on multiple platforms and networks.
IDG Research Services conducted a study to see how tech buyers are leveraging video to advance their decision making process when it comes to new purchases. The study and resulting infographic indicate that 95% of B2B tech buyers watch tech-related videos and that this correlates with purchase behaviors (Tweet this!). But, why are tech buyers actually watching these videos? They want to:
Learn how to use particular products (61%)Find information on products they’re interested in buying (58%)Find how-to content (57%)Get product reviews (54%)Stay on the leading edge of technology (52%)
Creating a B2B marketing video doesn’t require as much budget or time as you may initially think. Easy ways to get started are turning slideshows, presentations and in-person demos into videos.
Stephen's Web, the home page of Stephen Downes, with news and information on e-learning, new media, instructional technology, educational design, and related subjects (The Semantic Condition: Connectivism and Open Learning ~ Stephen's Web
When buyers find what they like we buy it – no selling is necessary. This often keeps us loyal to the same vendors and stores for a long time, and certainly explains the success of Amazon Prime for everyday purchases. However, when buying decisions are heavily influenced by factors such as style, comfort, and fit, then buying necessarily leads to shopping, and that means the counsel of a skilled sales professional is also an influential factor. If your products and services are sold, rather than bought, then it may be time to consider how social media is dramatically changing the shopping experience, and therefore, what your business needs to do to adapt its sales process. Let’s take a look at three...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.