The State of Content Marketing 2013 [Infographic] Business 2 Community Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing).
Is Content Marketing + Social Media the New PR? Business Wire (press release) (blog) Content marketing and social media marketing are on the minds of everyone in PR, marketing and connected industries these days.
Fast Company 18 Things CollegeHumor Can Teach You About Content Marketing (And 1 They ... Fast Company Their site traffic, which sees 15 million unique visitors per month, was up 40% in 2011 and another 20% in 2012.
Every time I speak about marketing, I always make one opinion very clear: content is still king. I firmly believe that no amount of social media marketing, SEO strategy or PPC is going to have as much of an impact of your success as the use of content. Not only when it comes to blogs, but when it comes to any kind of site whether monetized, or not. Even ecommerce sites should be putting a large chunk of their focus on exploiting content.
But when it comes to content marketing, what tips are really ‘smart’? Which methods of content marketing are going to give you the greatest gains? Here are the five smartest content marketing tips for bloggers....
Research says content marketing is working. Recommended reading... ...Content marketing has finally been around long enough that we’re starting to see some real data on it’s effectiveness. And the results may be even better than you’re expecting. On the whole, the data suggest that content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. And as marketing technology improves and content marketing techniques are refined, modern marketing strategies will only become more effective. No wonder so many brands are shifting towards content as a way to find leads, build relationships, and close deals....
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
(COPYWRITING) Writing To Voices Radio Ink Sometimes it's easier to write a commercial if you have specific voices in mind. Hearing those voices in your head helps you to write from their point of view.
Susan Anderson's insight:
"Sometimes it’s easier to write a commercial if you have specific voices in mind. Hearing those voices in your head helps you to write from their point of view." Ahhhh - finally a use for those voices in my head!
Keyword research is anything but exciting. In fact, trying to do it after a satisfying dinner and glass of wine is more likely to end with your forehead on your keyboard than a list of low-competition, high-value phrases.Unfortunately, the research has to be done. Without knowing which keywords people are searching for, it’s difficult to target the phrases that will draw search traffic to your site. That traffic is the lifeblood of your business. Whether you’re running a blog, operating an ecommerce site, or trying to position yourself as a thought leader in your niche, it begins with targeted traffic.And for that, you need the right keywords.There are lots of ways to perform keyword research. On one extreme, you can devote months to the task, drilling down into every iteration of every phrase you can imagine. Or you can do some “quick and dirty” research, using a few tools available online. There’s definitely a place for both approaches. But today, we’ll focus on the latter one. Read on for 3 quick ways to find out what type of content your audience is searching for....
Truth: Nobody really LIKES doing keyword research. It's boring. It's tedious. But... you can't skip it. How can you possibly write (or order) content that will produce a good ROI if you don't know how your prospects are looking for what you sell? Here's a quick method for at least doing some rudimentary KWR.
Why Strategic Planning is Critical to Small Business Content Marketing Campaigns Wall Street Journal NEW YORK, June 12, 2013 /PRNewswire/ -- With so many elements involved in developing a content marketing campaign, determining how all of those...
Susan Anderson's insight:
With a solid content marketing plan in place, you can slice and dice and get more mileage from each piece of content you create.
Or you could just skip the plan and run up a big bill with your content agency... whatever works for you.
Content Marketing Usurps Traditional SEO Practices PR Web (press release) Now according to a recent report in the Guardian by Jonathan Piggins, Google's love affair with content marketing has caused to almost, if not completely, part ways with...
Susan Anderson's insight:
SEO vs. Content - good analogy... Stephen King can write great content, but without promotion, you'd never know it was out there.
Content marketing is of much more importance today than it ever has been.
Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.
Content marketing is here to stay and these stats definitely prove the fact.