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Is Content Marketing + Social Media the New PR? - Business Wire (press release) (blog)

Is Content Marketing + Social Media the New PR? - Business Wire (press release) (blog) | Content Marketing | Scoop.it
Is Content Marketing + Social Media the New PR?
Business Wire (press release) (blog)
Content marketing and social media marketing are on the minds of everyone in PR, marketing and connected industries these days.
Susan Anderson's insight:

Yes, yes it is.

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Rescooped by Susan Anderson from Enjoy - Really Fresh 'Social Business' News
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50 Stats You Need to Know About Content Marketing | TheMarketingblog

50 Stats You Need to Know About Content Marketing from NewsCred

Via Will Corry
Susan Anderson's insight:

Warning: These numbers may blow you away. I predict you will be reaching out to your content provider within about... 22 hours.

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The State of Content Marketing 2013 [Infographic] - Business 2 Community

The State of Content Marketing 2013 [Infographic]
Business 2 Community
Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing).
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Copywriting tricks to turbocharge your meta data for conversions - SEOptimise (blog)

Copywriting tricks to turbocharge your meta data for conversions - SEOptimise (blog) | Content Marketing | Scoop.it
Copywriting tricks to turbocharge your meta data for conversions
SEOptimise (blog)
Welcome to another of my mammoth-but-hopefully-useful blog posts!
Susan Anderson's insight:

An excellent little guide with prompts and character limit guidelines. Plus a little debate... who should write your tags? SEO guy or copywriter?

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Is Content Marketing + Social Media the New PR? - Business Wire (press release) (blog)

Is Content Marketing + Social Media the New PR? - Business Wire (press release) (blog) | Content Marketing | Scoop.it
Is Content Marketing + Social Media the New PR?
Business Wire (press release) (blog)
Content marketing and social media marketing are on the minds of everyone in PR, marketing and connected industries these days.
Susan Anderson's insight:

Yes, yes it is.

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Rescooped by Susan Anderson from Social Media, SEO, Mobile, Digital Marketing
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How To Make Content Marketing Work For Your Business

How To Make Content Marketing Work For Your Business | Content Marketing | Scoop.it

When done right, Content Marketing can help you build valuable relationships with your audience and, ultimately, make sales.


Via Kamal Bennani
Susan Anderson's insight:

Your prospects want to self-serve editorial content about your products and services until they know enough to make a decision.

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Nicole's curator insight, June 12, 2013 4:11 PM

Love the examples and short analysis. Nice quick afternoon read

Rescooped by Susan Anderson from Web site & Social Media Marketing
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Copywriting Content Lessons from David Ogilvy | Social Media Today

Copywriting Content Lessons from David Ogilvy | Social Media Today | Content Marketing | Scoop.it
Scan through these nine tips on copywriting, content writing, and general advertising, straight from the master, David Ogilvy.

Via GrupoNeo
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18 Things CollegeHumor Can Teach You About Content Marketing (And 1 They ... - Fast Company

18 Things CollegeHumor Can Teach You About Content Marketing (And 1 They ... - Fast Company | Content Marketing | Scoop.it
Fast Company
18 Things CollegeHumor Can Teach You About Content Marketing (And 1 They ...
Fast Company
Their site traffic, which sees 15 million unique visitors per month, was up 40% in 2011 and another 20% in 2012.
Susan Anderson's insight:

15 MILLION uniques a month... worth a look!

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Rescooped by Susan Anderson from Public Relations & Social Media Insight
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5 Smartest Content Marketing Tips for Bloggers | Sociable Blog

5 Smartest Content Marketing Tips for Bloggers | Sociable Blog | Content Marketing | Scoop.it

Every time I speak about marketing, I always make one opinion very clear: content is still king. I firmly believe that no amount of social media marketing, SEO strategy or PPC is going to have as much of an impact of your success as the use of content. Not only when it comes to blogs, but when it comes to any kind of site whether monetized, or not. Even ecommerce sites should be putting a large chunk of their focus on exploiting content.

 

But when it comes to content marketing, what tips are really ‘smart’? Which methods of content marketing are going to give you the greatest gains? Here are the five smartest content marketing tips for bloggers....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 11, 2013 12:02 PM

Content, content, content. And five tips for bloggers.

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8 Content Marketing Stats to Knock Your Socks Off - Business 2 Community

8 Content Marketing Stats to Knock Your Socks Off - Business 2 Community | Content Marketing | Scoop.it

Research says content marketing is working. Recommended reading... ...Content marketing has finally been around long enough that we’re starting to see some real data on it’s effectiveness. And the results may be even better than you’re expecting. On the whole, the data suggest that content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. And as marketing technology improves and content marketing techniques are refined, modern marketing strategies will only become more effective. No wonder so many brands are shifting towards content as a way to find leads, build relationships, and close deals....


Via Jeff Domansky
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Lynn O'Connell for O'Connell Meier's curator insight, June 12, 2013 12:30 AM

Note to all marketers focused on content: remember copywriters and graphic designers MUST be involved from the beginning of the project. Strong content works. Boring, poorly designed content is ignored.

Rescooped by Susan Anderson from The Marketing Technology Alert
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Content Marketing Sweetens the Mix [Infographic] - Profs

Content Marketing Sweetens the Mix [Infographic] - Profs | Content Marketing | Scoop.it
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...

Via iNeoMarketing
Susan Anderson's insight:

Sweet! I didn't realize 67% of brands were purchasing content placement.

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iNeoMarketing's curator insight, June 12, 2013 3:38 AM
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(COPYWRITING) Writing To Voices - Radio Ink

(COPYWRITING) Writing To Voices - Radio Ink | Content Marketing | Scoop.it
(COPYWRITING) Writing To Voices
Radio Ink
Sometimes it's easier to write a commercial if you have specific voices in mind. Hearing those voices in your head helps you to write from their point of view.
Susan Anderson's insight:

"Sometimes it’s easier to write a commercial if you have specific voices in mind. Hearing those voices in your head helps you to write from their point of view."
Ahhhh - finally a use for those voices in my head! 

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How To Perform Quick-And-Dirty Keyword Research To Jumpstart Your Content Marketing

How To Perform Quick-And-Dirty Keyword Research To Jumpstart Your Content Marketing | Content Marketing | Scoop.it

Keyword research is anything but exciting. In fact, trying to do it after a satisfying dinner and glass of wine is more likely to end with your forehead on your keyboard than a list of low-competition, high-value phrases.Unfortunately, the research has to be done. Without knowing which keywords people are searching for, it’s difficult to target the phrases that will draw search traffic to your site. That traffic is the lifeblood of your business. Whether you’re running a blog, operating an ecommerce site, or trying to position yourself as a thought leader in your niche, it begins with targeted traffic.And for that, you need the right keywords.There are lots of ways to perform keyword research. On one extreme, you can devote months to the task, drilling down into every iteration of every phrase you can imagine. Or you can do some “quick and dirty” research, using a few tools available online. There’s definitely a place for both approaches. But today, we’ll focus on the latter one. Read on for 3 quick ways to find out what type of content your audience is searching for....


Via Jeff Domansky
Susan Anderson's insight:

Truth: Nobody really LIKES doing keyword research. It's boring. It's tedious. But... you can't skip it. How can you possibly write (or order) content that will produce a good ROI if you don't know how your prospects are looking for  what you sell? Here's a quick method for at least doing some rudimentary KWR.

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Ajish Kumar's curator insight, June 19, 2013 2:26 AM

This is still a tricky area in SEO

Jeff Domansky's curator insight, June 19, 2013 12:34 PM

Keyword research need to be overwhelming. Here's a starting point.

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Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs | The Marketing Nut

Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs | The Marketing Nut | Content Marketing | Scoop.it
Content marketing is at the core of every business regardless of your industry, niche, age of company. Download this template to help plan your content.
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Is Your Content in Great Shape? Give It a Workout

Is Your Content in Great Shape? Give It a Workout | Content Marketing | Scoop.it
Content - As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance ...
Susan Anderson's insight:

All about balance - a variety of high-quality content published on a regular basis will leave you in tip-top shape.

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Why Strategic Planning is Critical to Small Business Content Marketing Campaigns - Wall Street Journal

Why Strategic Planning is Critical to Small Business Content Marketing Campaigns - Wall Street Journal | Content Marketing | Scoop.it
Why Strategic Planning is Critical to Small Business Content Marketing Campaigns Wall Street Journal NEW YORK, June 12, 2013 /PRNewswire/ -- With so many elements involved in developing a content marketing campaign, determining how all of those...
Susan Anderson's insight:

With a solid content marketing plan in place, you can slice and dice and get more mileage from each piece of content you create. 

Or you could just skip the plan and run up a big bill with your content agency... whatever works for you.

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Content Marketing Usurps Traditional SEO Practices - PR Web (press release)

Content Marketing Usurps Traditional SEO Practices PR Web (press release) Now according to a recent report in the Guardian by Jonathan Piggins, Google's love affair with content marketing has caused to almost, if not completely, part ways with...
Susan Anderson's insight:

SEO vs. Content - good analogy...
Stephen King can write great content, but without promotion, you'd never know it was out there.
 

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Facebook introduces hashtags | News | Marketing Week

Facebook introduces hashtags | News | Marketing Week | Content Marketing | Scoop.it
Introduction aids content discovery and easier integration into wider social marketing.
Susan Anderson's insight:

Well, seeing as people were using them anyway...

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Rescooped by Susan Anderson from I can explain it to you, but I can't understand it for you.
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7 Major Brands That Win Hearts and Customers with Clever Web Copywriting

7 Major Brands That Win Hearts and Customers with Clever Web Copywriting | Content Marketing | Scoop.it
Do You Have a Handle on Your Content Marketing Strategy?
Few things will cause consumers to click the back button on a website faster than bad copywriting.

Via Riaz Khan
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Content Marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
Susan Anderson's insight:

Wow! Companies with blogs produce 67% more leads than those without. 

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debbieleven's curator insight, June 12, 2013 4:02 AM

US stats but 62% of companies outsource their content marketing - I was surprised at that.

Kaye Blum's curator insight, June 12, 2013 4:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 8:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.