Content Marketing
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12 Lessons for Focusing Your Content Marketing Strategy on ...

12 Lessons for Focusing Your Content Marketing Strategy on ... | Content Marketing | Scoop.it
Educating customers and prospects offers great benefits for them -- and for you. Use these 12 lessons to focus your content marketing strategy on education.
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Content Takes a Notable Share of Marketer Budgets

Content Takes a Notable Share of Marketer Budgets | Content Marketing | Scoop.it
Nearly half of marketers in North America devote 10% or more of their budgets to content creation, according to research. Articles and videos are the top pieces of content, and these are largely created in-house.
Suma E P's insight:

In India, I see this in-house creation as a huge challenge.Especially in the B2B space. It would be interesting tosee howthis pans out in India.

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"Branded Content" cartoon | Tom Fishburne: Marketoonist

"Branded Content" cartoon | Tom Fishburne: Marketoonist | Content Marketing | Scoop.it
One of the takeaways from Advertising Week in New York last week is the rise of branded content.
Suma E P's insight:

The power of story telling! 

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