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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Content Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, Gattuso-Media-Design
tonic ATX's insight:

Love this graphic on measuring content:

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9Dotstrategies's curator insight, September 3, 2013 11:24 PM

Ways to Measure Content Marketing Success...

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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How To Write Articles That People Share

How To Write Articles That People Share | Content Marketing | Scoop.it
The Internet is awash with basic ‘how to’ articles about social media. When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts,…

Via Kamal Bennani
tonic ATX's insight:

Great tips here for creating consumable content:

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Marco Favero's curator insight, December 15, 2014 6:44 AM

aggiungi la tua intuizione ...

Annie 's curator insight, December 15, 2014 2:28 PM

Follow these basic steps as a great guideline to making awesome articles for 2015.

 

Write on!

Deborah Fillman's curator insight, December 15, 2014 7:40 PM

This list goes into more depth than the standard "how-to" articles. 

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Your Content Strategy Is Also a Recruiting Strategy

Your Content Strategy Is Also a Recruiting Strategy | Content Marketing | Scoop.it
Great things happen when Marketing and HR work together. (When content marketing doubles as a recruiting strategy http://t.co/scHbd0WOux)
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Enterprise content tracking – 5 great resources you may not be using - Diginomica

Enterprise content tracking – 5 great resources you may not be using - Diginomica | Content Marketing | Scoop.it
Diginomica Enterprise content tracking – 5 great resources you may not be using Diginomica Twitter has shown little aptitude for surfacing the best content – take a look at 'top tweets' on an event stream if you want to see how marketing babble can...
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Content Marketing Challenges of 2014 | Social Media Today

Content Marketing Challenges of 2014 | Social Media Today | Content Marketing | Scoop.it
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers.
tonic ATX's insight:

Very interesting article - covers alot of ground and includes some good tips:

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Content Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, Gattuso-Media-Design
tonic ATX's insight:

Love this graphic on measuring content:

more...
9Dotstrategies's curator insight, September 3, 2013 11:24 PM

Ways to Measure Content Marketing Success...

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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How To Think Like A Master Content Strategist

How To Think Like A Master Content Strategist | Content Marketing | Scoop.it
I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). But what if your business can’t support a full-time content strategist? Can you develop a system that [...]
tonic ATX's insight:

"Powerful content marketing is based on good strategy" - well said!

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The_Periodic_Table_of_Content_Marketing.png (1802×1133)

The_Periodic_Table_of_Content_Marketing.png (1802×1133) | Content Marketing | Scoop.it
tonic ATX's insight:

I love this:

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Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Most Content Marketing Fails, So Keep These 3 Tactics in Mind | Content Marketing | Scoop.it
Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
tonic ATX's insight:

Quality not quantity re: content: 

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Delight! How To Get It In Your Content Marketing - Business 2 Community

Delight! How To Get It In Your Content Marketing - Business 2 Community | Content Marketing | Scoop.it
Delight! How To Get It In Your Content Marketing
Business 2 Community
Content Marketing is proving itself as an answer to these challenges. It boosts interest and goodwill among potential prospects in the early stages of their buyer journey.
tonic ATX's insight:

Timely & relevant content = engaged (and delighted) customers!

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Content Marketing Lessons | Social Media Today

Content Marketing Lessons | Social Media Today | Content Marketing | Scoop.it
The most shared post on Forbes in the last 6 months was Mentally Strong People: The 13 Things They Avoid by Cheryl Conner. This post has been shared or liked almost a million times in the last 6 months.
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tonic ATX's curator insight, March 6, 2014 8:59 AM

Good lesson here for content marketers about repurposed content:

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Do Your Students Know How To Search? - Edudemic

Do Your Students Know How To Search? - Edudemic | Content Marketing | Scoop.it
There is a new digital divide on the horizon. It is not based around who has devices and who does not, but instead the new digital divide will be based around students who know how to effectively find and curate information and those who do not.
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The 3 Content Curation Superpowers - Heidi Cohen

The 3 Content Curation Superpowers - Heidi Cohen | Content Marketing | Scoop.it
Want to achieve your business goals?Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino (The 3 Content Curation Superpowers http://t.co/LcSw5iZtJX...
tonic ATX's insight:

Content curation is a great way for small businesses to get started with content marketing:

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Content Marketing | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Content Marketing | Scoop.it
Museums curate works of art. We digital marketers curate blog posts.
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Content Marketing Is A Long-Term Commitment, Not A Campaign

Content Marketing Is A Long-Term Commitment, Not A Campaign | Content Marketing | Scoop.it
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.” Other [...]
tonic ATX's insight:

Take the long view with content marketing - eventually, it will pay off:

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tonic ATX's comment, April 15, 2014 9:50 PM
Thanks for the thank, Marilyn!
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Want To Gain Influence on Social Media? Get To Work. - Entrepreneur

Want To Gain Influence on Social Media? Get To Work. - Entrepreneur | Content Marketing | Scoop.it
Entrepreneur
Want To Gain Influence on Social Media? Get To Work.
Entrepreneur
Building a following takes time and effort, and there are no shortcuts.
tonic ATX's insight:

Or, as Nike would say, just do it!

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6 Simple Photo Tools for Creating Social Media Visuals |

6 Simple Photo Tools for Creating Social Media Visuals | | Content Marketing | Scoop.it
Create graphics, collages, add text, edit pictures and make cover images for your blog or social media profiles without using Photoshop. (Great resources.
tonic ATX's insight:

Who doesn't need more helpful tools these days? 

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The many ‘deaths’ of digital marketing

The many ‘deaths’ of digital marketing | Content Marketing | Scoop.it
In the last six months there has been talk of the death of digital marketing. Forrester recently mooted that digital marketing is dead and that we are now in an era of “post-digital” marketing.
tonic ATX's insight:

74% of respondents plan to increase spending on content marketing:

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Most Exciting Digital Marketing Opportunity of 2014

MarketingProfs.com

tonic ATX's insight:

Adobe & Econsultancy's report on 2014 digital trends:

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How to Take Advantage of YouTube without Creating Your Own Videos

How to Take Advantage of YouTube without Creating Your Own Videos | Content Marketing | Scoop.it
Many people know that YouTube can be beneficial for their business, but often fear the time it takes to create something that will resonate with their audi (#Content is king, but #curation is another way into the castle....
tonic ATX's insight:

YouTube as content curation tool:

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How To Create Visual Content For Your Business ...

How To Create Visual Content For Your Business ... | Content Marketing | Scoop.it
In part 1, I briefly touched on the importance of visual content and ways you could go about creating it. Did you know that on Facebook, photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively?
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Content Marketing Lessons | Social Media Today

Content Marketing Lessons | Social Media Today | Content Marketing | Scoop.it
The most shared post on Forbes in the last 6 months was Mentally Strong People: The 13 Things They Avoid by Cheryl Conner. This post has been shared or liked almost a million times in the last 6 months.
tonic ATX's insight:

Good lesson here for content marketers about repurposed content:

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