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10 Ways to Boost Your B2B Content Shares

10 Ways to Boost Your B2B Content Shares | content marketing | Scoop.it
How shareable is your B2B content?  Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that … Continued
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If It Works, Do It Again - Content Marketing Lessons From Publishers -

If It Works, Do It Again - Content Marketing Lessons From Publishers - | content marketing | Scoop.it
Content marketing lessons from publishers - if it works, do it again
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Finding something that works and repeating it is the key to a lot of successful content.

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13 Experts on How To Promote Content Before Hitting Publish

13 Experts on How To Promote Content Before Hitting Publish | content marketing | Scoop.it
Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they … Continued
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Great tips from a range of experts on content promotion.

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6 Lessons from the Most Popular Content Marketing Articles - BuzzSumo

6 Lessons from the Most Popular Content Marketing Articles - BuzzSumo | content marketing | Scoop.it

LessonWe look at the most shared articles on content marketing and draw out some key lessons. Analysis of over 17,500 articles and 4.4m social shares.

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Lessons from analyzing shares of content marketing articles over the last 6 months. Some interesting findings about value of multiple platforms, importance of authors, and that more followers do not equal more shares.

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Big Data Analytics And Content Marketing -

Big Data Analytics And Content Marketing - | content marketing | Scoop.it
How Big Data can be applied to create competitive advantage in content marketing.
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Some practical steps you can take to gather, analyze and use big data to improve your marketing.

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Improve Your Content Marketing with Long Form Content - BuzzSumo

Improve Your Content Marketing with Long Form Content - BuzzSumo | content marketing | Scoop.it
Readers want short, snappy content, or at most a list, right? Wrong. The evidence of 7 recent studies is that long form content is alive and thriving.
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Readers want short, snappy content, ideally under 140 characters or at most a list, right? Well, actually, wrong. The evidence of 7 recent studies is that long form content is alive and thriving.

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Social Search - Crowdsourcing Great Content With BuzzSumo

Social Search - Crowdsourcing Great Content With BuzzSumo | content marketing | Scoop.it
How to crowdsource great content with a social search. Social networks are a new discovery layer. Find the most shared content on social networks with BuzzSumo.
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Social networks are increasingly a content discovery layer and a crowdsourced approach, based on the most shared content, surfaces articles, videos and infographics curated by real people who feel the content is valuable enough to share it with their friends and colleagues. It also allows you to find timely content by finding content which was the most shared yesterday or last week.

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SMToolbox: Reviews and Information on Social Media Marketing Tools | Social Media Today

SMToolbox: Reviews and Information on Social Media Marketing Tools | Social Media Today | content marketing | Scoop.it
My new weekly SMToolbox column will provide regular market updates and independent reviews of social media tools. We begin with an overview of the market and the changes taking place.
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Review of the marketing software and social media tools market which has been changing rapidly in recent years with acquisitions almost weekly and a mass proliferation of niche tools. 

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Generating Insights for the Discovery Phase of SEO and Content Marketing Campaigns - BuzzSumo

Generating Insights for the Discovery Phase of SEO and Content Marketing Campaigns - BuzzSumo | content marketing | Scoop.it
The insights gathered from the discovery phase of an SEO or content marketing project are critical. This article explores how BuzzSumo can help.
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Tips on the research phase of SEO and content marketing campaigns including topic research, influencer research and competitor research.

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22 Ways to Create Compelling Content When You Don't Have a Clue [Infographic]

22 Ways to Create Compelling Content When You Don't Have a Clue [Infographic] | content marketing | Scoop.it
Learn how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. (Creating great content via curating among other techniques.
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Nice visual overview of content creation ideas.
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Author Rank - Check Your Authority With Virante Tool -

Author Rank - Check Your Authority With Virante Tool - | content marketing | Scoop.it
A review of Virante's new Author Rank tool and how you can use it to check your author value and authority.
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Whilst there is no Google author rank, there are clear signs in the new semantic web that author authority will be an important element in determining content value. This new Author Rank tool from Virante will help assess author value and authority.

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5 Ways To Write Must Click Headlines

5 Ways To Write Must Click Headlines | content marketing | Scoop.it
There are five ways to write headlines that are irresistable; and which will increase viewing and content sharing
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Great tips from Stephen Walsh on how to write irresistable headlines for your marketing content. Headlines increasingly important to get your content viewed and shared.

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B2B Marketing Trends That Will Shape Your Strategy - Anders Pink

B2B Marketing Trends That Will Shape Your Strategy - Anders Pink | content marketing | Scoop.it
Marketing strategies are having to change constantly. We have identified the key B2B marketing trends and how they may shape your future strategy
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Overview of key trends in b2B marketing and how they are shaping future strategies.

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8 Larry Kim Insights That Will Improve Your Content Marketing Today -

8 Larry Kim Insights That Will Improve Your Content Marketing Today - | content marketing | Scoop.it
Last week I was fortunate to do a joint webinar on content marketing with Larry Kim of Wordstream. What I love about Larry is his focus on practical, actionable tips....
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Some nice hacks on content makreting that I learnt from Larry Kim last week.

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1% of Content Marketing Articles Receive 30% of all Shares - What The Data Means For Your Next Post

1% of Content Marketing Articles Receive 30% of all Shares - What The Data Means For Your Next Post | content marketing | Scoop.it
A detailed look at the sharing of content marketing articles this year and what practical steps you can take to increase your chances of being a most shared article.
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Lessons for your next post from analysis of 12 months of content marketing articles including role of influencers and promising value.

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4 Ways to Warm Up Your Influencer Relationships

4 Ways to Warm Up Your Influencer Relationships | content marketing | Scoop.it
  When is the best time to build a relationship with an influencer? Before you need it. Think about it. If you were at Starbucks without a credit or debit card (and don’t have their app) and were a few … Continued
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Useful overview of 4 ways to improve your influencer marketing and outreach work.

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How to Use Social Analytics to Improve Your Marketing Performance - BuzzSumo

How to Use Social Analytics to Improve Your Marketing Performance - BuzzSumo | content marketing | Scoop.it
Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge.
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Tips from a range of experts on how you can use social analytics to improve your marketing performance.

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Most Shared Content - Why Human Recommendations Matter - BuzzSumo

Most Shared Content - Why Human Recommendations Matter - BuzzSumo | content marketing | Scoop.it
The amount of content published today is overwhelming. Human filters, such as the most shared content in a topic area, are increasingly important and based on trust.
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Review of why and how human recommendations help us filter content.

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BuzzSumo - A Content Marketer's Dream Tool?

BuzzSumo - A Content Marketer's Dream Tool? | content marketing | Scoop.it
Gathering social media insights in 1 place can be difficult. Thankfully, a very cool tool I’ve discovered called BuzzSumo can help. BuzzSumo is basically the “Google of social search”. It lets you enter any topic, and it’ll show you the most shared articles for that keyword across all the major social networks for any time period.
Let’s have a look at some concrete ways in which BuzzSumo can help us.
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Great post by Irfan Ahmad on practical ways BuzzSumo helps content marketers.

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Target Influencers Amplifying Your Competitor’s Content with BuzzSumo

Target Influencers Amplifying Your Competitor’s Content with BuzzSumo | content marketing | Scoop.it
These are exciting times at BuzzSumo, as we constantly get new ideas on improving our product. We’ve just added two exciting new features that will help you identify influencers amplifying a piece of content, and discover what types of content they love to share. These features are a direct response to requests from our users.
Most of you are currently using BuzzSumo to get insight into popular topics or trends. If you’re a health publication, like Men’s Fitness, you could type “men’s health” to see what type of content resonates with people and what is the most shared content. If you see a lot of popular articles about CrossFit, perhaps you might dedicate more resources writing about CrossFit as well to reach a bigger audience. 

You can also search BuzzSumo by domain name. If you’re a publication like BuzzFeed, it would make sense to see what was popular on Mashable.com …
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Exploring the new features in BuzzSumo which allow you to analyze influencers who are sharing content. You can see the links they share and the sites they share most often.

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B2B Buyer Personas - A Waste of Time? -

B2B Buyer Personas - A Waste of Time? - | content marketing | Scoop.it
What role do B2B buyer personas play in complex buying processes involving multiple people.
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The role of b2b buyer personas in complex buying processes.

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Social Media Apps and Journalism | Social Media Today

Social Media Apps and Journalism | Social Media Today | content marketing | Scoop.it
According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis.
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List of free social media tools for journalists.

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Influencer Marketing - 5 Influencer Types You Need To Know -

Influencer Marketing - 5 Influencer Types You Need To Know - | content marketing | Scoop.it
There is a lot of talk these days about influencer marketing. However, there are 5 very distinct types of influencer and each plays a different role when it comes to influencer marketing.
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This post uses the example of content marketing to identify the 5 different types of influencer.
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Why Influencer Marketing Will Grow In 2014 -

Why Influencer Marketing Will Grow In 2014 - | content marketing | Scoop.it
In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.
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Why 2014 will see a growth in influencer marketing and using influencers to amplify content.
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The New Formula For Social Media Trust - Anders Pink - B2B Marketing

The New Formula For Social Media Trust - Anders Pink - B2B Marketing | content marketing | Scoop.it
This article sets out the new formula for achieving trust in social media and the role of authority, helpfulness and intimacy.
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Trust in social media is critical, this article sets out a new formula for looking at trust and the role of factors such as helpfulness and authority.

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