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Integrate Content Marketing and SEO | Social Media Today

Integrate Content Marketing and SEO | Social Media Today | Content Marketing | Scoop.it
During a Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations. My answer? Absolutely!
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50 Tools to Jumpstart Your Content Marketing Efforts

50 Tools to Jumpstart Your Content Marketing Efforts | Content Marketing | Scoop.it
Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.
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23 Hints for Creating Content that Search Engines Love - Infographic

23 Hints for Creating Content that Search Engines Love - Infographic | Content Marketing | Scoop.it
Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to you the user of search.This is achieved through the key element of producing great unique content.
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Turn Your People into Better Brand Journalists: 4 Newsroom Practices

Turn Your People into Better Brand Journalists: 4 Newsroom Practices | Content Marketing | Scoop.it
To position your organization as a leader in your industry, turn your teammates into better brand journalists by adopting these 4 newsroom practices.
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How Do You Measure Content Marketing Success? [Infographic]

How Do You Measure Content Marketing Success? [Infographic] | Content Marketing | Scoop.it
Content marketing fills the internet, building awareness, supporting consideration and converting people into leads and customers as well as product and brand advocates. How do we measure content m...
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How To Become A Content Marketing Machine

How To Become A Content Marketing Machine | Content Marketing | Scoop.it
One of the most important aspects of your personal branding strategy is creating high-quality content to show your expertise and build your online authority. Why do you need to produce original content for personal branding?
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6 Ways to Inspired Content Marketing - Jeffbullas's Blog

6 Ways to Inspired Content Marketing - Jeffbullas's Blog | Content Marketing | Scoop.it
Content marketing is part art and a touch of science.Creating great content requires a word smith or a creative video producer.
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How Do You Measure Content Marketing? | Brandpoint

How Do You Measure Content Marketing? | Brandpoint | Content Marketing | Scoop.it
This infographic provides a deeper look into how to measure content marketing success.

Via marketingIO
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marketingIO's curator insight, July 19, 2013 8:24 AM
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Suzen Pettit's comment, July 21, 2013 11:58 AM
Great post! It really shows a lot of insight on how important online marketing is!
Severine Ghys's curator insight, July 24, 2013 8:19 AM

#infographie Content Marketing

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How to Persuade Your Boss to Focus on Content Marketing

How to Persuade Your Boss to Focus on Content Marketing | Content Marketing | Scoop.it

Managers and business leaders typically respond to cold, hard facts about a particular situation, especially if it’s information about what their customers are saying they want.

 

If you’re looking to get your boss on board with the importance of content marketing, throw these facts their way:

- 61 percent of consumers say that they are more confident in a company that creates its own content. In fact, they feel more likely to make a purchase from one of these organizations.

- 70 percent of purchasers hope to learn more about a company through information that the business produces on its own, as opposed to ads.

- 78 percent of consumers feel more trust in companies that create custom content; they think that these organizations will yield more trustworthy relationships....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 17, 2013 1:15 PM

Just the facts, to help you convince your CEO that content marketing counts.

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What WordPress 3.6 Means For Content Marketers - Business 2 Community

What WordPress 3.6 Means For Content Marketers - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community What WordPress 3.6 Means For Content Marketers Business 2 Community Suffice to say, it's pretty cool, especially for content marketers who have multiple people involved with one blog.
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What next for content marketing? | ogilvydo.com

What next for content marketing? | ogilvydo.com | Content Marketing | Scoop.it
Brands must be part of news-making by joining the conversation and reflecting real world events in order to engage consumers, thus capitalising on content opportunities. ("What's next for content #marketing?
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16 Content Marketing Golden Rules For Real Results | The Marketing Nut

16 Content Marketing Golden Rules For Real Results | The Marketing Nut | Content Marketing | Scoop.it
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it's as easy as a simple blog post and you're done. This couldn't be further from the truth.
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Why You Need Video In Your B2B Content Marketing | VidCaster Blog

Why You Need Video In Your B2B Content Marketing | VidCaster Blog | Content Marketing | Scoop.it
Your content marketing strategy may already have a lot of moving parts–a blog, case studies, eBooks, toolkits, and webinars–but here’s one more moving piece that you won’t want to leave out: video.
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The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them)

The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) | Content Marketing | Scoop.it
Think of a story, any story. How about Cinderella, for instance. If you remember it, what does that story bring up right away in your mind?
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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Content Marketing | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


Via Nik Peachey
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Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

Bad Spoon's curator insight, August 8, 2013 1:15 AM

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

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Content Marketing Resources - Research Information on Web Content Marketing - NewsCred

Content Marketing Resources - Research Information on Web Content Marketing - NewsCred | Content Marketing | Scoop.it
Become an expert in content marketing by checking out these content marketing resources from the industry leader, NewsCred.
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Content Curation: How To Use Content Marketing Without Being A Creator - IMB

Content Curation: How To Use Content Marketing Without Being A Creator - IMB | Content Marketing | Scoop.it

Key excerpt...

 

Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes. What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment – it is far more likely that you will find someone with deep subject matter expertise in a particular industry, topic or issue. They may not necessarily be gifted writers or documentarians, but their expertise is their strength and though creating original content may be an uphill battle – curating highly valuable content available elsewhere can be a much more realistic goal.


Via marketingIO
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marketingIO's curator insight, July 15, 2013 1:52 PM

I hope that's what is being accomplished with The Marketing Automation Alert: I spend 2+ hours each day culling, collecting, reading, reviewing, and publishing around the topic of marketing technology, and I couldn't be happier with the results. Note the one benefit NOT delineated in this post: I am now more up-to-date on marketing technology than ever before. A year well spent.


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