Content Marketing Strategies
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3 Things Any Startup Must Do To Bootstrap Their Content And Inbound Marketing

3 Things Any Startup Must Do To Bootstrap Their Content And Inbound Marketing | Content Marketing Strategies | Scoop.it
Entrepreneurs can now manage their own media voice, Scoop.it's CEO says. Here's how!

Via Guillaume Decugis
Shruti Lele's insight:

Great Article

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Guillaume Decugis's curator insight, November 24, 2014 5:01 PM

This is a post I wrote for LeWeb's blog as their major event is coming to Paris which will be the opportunity for a lot of entrepreneurs to reflect on how to make it big. 


For startups in particular but also SMBs in general, opportunities now exist to step up and be heard that didn't exist before unless you had deep pockets. 


Lean Content practices can help you become your own media on a budget and here's my take on the 3 things any startup or SMBs should consider for their content / inbound strategy.

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Rescooped by Shruti Lele from Lean content marketing
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3 Things Any Startup Must Do To Bootstrap Their Content And Inbound Marketing

3 Things Any Startup Must Do To Bootstrap Their Content And Inbound Marketing | Content Marketing Strategies | Scoop.it
Entrepreneurs can now manage their own media voice, Scoop.it's CEO says. Here's how!

Via Guillaume Decugis
Shruti Lele's insight:

Great Article

more...
Guillaume Decugis's curator insight, November 24, 2014 5:01 PM

This is a post I wrote for LeWeb's blog as their major event is coming to Paris which will be the opportunity for a lot of entrepreneurs to reflect on how to make it big. 


For startups in particular but also SMBs in general, opportunities now exist to step up and be heard that didn't exist before unless you had deep pockets. 


Lean Content practices can help you become your own media on a budget and here's my take on the 3 things any startup or SMBs should consider for their content / inbound strategy.

Rescooped by Shruti Lele from Public Relations & Social Marketing Insight
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35 Content Marketing Stats You Need to Know

35 Content Marketing Stats You Need to Know | Content Marketing Strategies | Scoop.it
Content marketers are junkies for concise and compelling stats, so let's take a look at 35 stats you need to know.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2014 2:37 AM

Make note of these useful content marketing stats. Better yet, share them with your boss.

Rescooped by Shruti Lele from digitalNow
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For successful content marketing, focus on authority over SEO

For successful content marketing, focus on authority over SEO | Content Marketing Strategies | Scoop.it
Quality content conveying expertise, authority and trust plays a key role in gaining positive organic search results.

Via Don Dea
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Don Dea's curator insight, November 25, 2014 12:14 AM
Sourcing the right authors to write

The goal of most brand publishers is to have journalist-quality authors (in-house and external) who are subject matter experts in your industry. Your team of writers must lead visitors through a path to conversion through their compelling, unique content

ebook4seo's curator insight, November 25, 2014 3:09 AM

Imprescindible: autoridad por encima del SEO

Rescooped by Shruti Lele from Public Relations & Social Marketing Insight
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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Content Marketing Strategies | Scoop.it
The best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 25, 2014 2:11 AM

Kevan Lee shares the 39 best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

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Getting Started With Guest Blogging to Grow Your Brand Awareness - Business 2 Community (blog)

Getting Started With Guest Blogging to Grow Your Brand Awareness - Business 2 Community (blog) | Content Marketing Strategies | Scoop.it
Your own blog is a great place to communicate with your customers and is a valuable way of drawing in extra traffic. But if you want to reach out to a wider audience, expand your sphere of influence…
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SEO For Content Marketers: 3 Basics You Must Understand

SEO For Content Marketers: 3 Basics You Must Understand | Content Marketing Strategies | Scoop.it
SEO is always changing – find out what you need to know as a content marketer. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He w…
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Five Things to Watch in Your Blog Analytics

Five Things to Watch in Your Blog Analytics | Content Marketing Strategies | Scoop.it
Five Things to Watch in Your Blog Analytics #blogging
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