Content Marketing ENG
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The Content Marketing Handbook

The Content Marketing Handbook | Content Marketing ENG | Scoop.it

A 30,000+ word blog post about how to write about information and make it spread. And something new from us: The Priceonomics Data Studio.

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Rescooped by Severine Ghys from MarketingHits
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Avoid Web Mistakes, Find Content Marketing Voice

Avoid Web Mistakes, Find Content Marketing Voice | Content Marketing ENG | Scoop.it
In business, learning what not to do can be just as important as learning what to do. Mistakes a...

Via Brian Yanish - MarketingHits.com
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[Infographie] En 2013, le content marketing pèse plus de 90 ...

[Infographie] En 2013, le content marketing pèse plus de 90 ... | Content Marketing ENG | Scoop.it
Comment les entreprises utilisent-elles le content marketing dans leur stratégie ? Comment les audiences réagissent-elles ? La plateforme de social commerce Wishpond vient de publier une infographie sur l'état du content ...
Severine Ghys's insight:

Encore une infographie : l’état du content marketing en 2013

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Comment créer une page LinkedIn entreprise ?

Comment créer une page LinkedIn entreprise ? | Content Marketing ENG | Scoop.it
La page de votre entreprise sur LinkedIn est un véritable outil de promotion de vos activités, de votre actualité et de votre culture auprès de la communauté LinkedIn.
Severine Ghys's insight:

LinkedIn for business

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How Do You Measure Content Marketing? | Brandpoint

How Do You Measure Content Marketing? | Brandpoint | Content Marketing ENG | Scoop.it
This infographic provides a deeper look into how to measure content marketing success.

Via marketingIO, Severine Ghys
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marketingIO's curator insight, July 19, 2013 8:24 AM
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Suzen Pettit's comment, July 21, 2013 11:58 AM
Great post! It really shows a lot of insight on how important online marketing is!
Severine Ghys's curator insight, July 24, 2013 8:19 AM

#infographie Content Marketing

Rescooped by Severine Ghys from Content Marketing ENG
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Infographie : Comment vos contenus en ligne impactent les acheteurs BtoB ?

Infographie : Comment vos contenus en ligne impactent les acheteurs BtoB ? | Content Marketing ENG | Scoop.it
CMO Council, l'association professionnelle des directeurs marketing américaine, a réalisé une étude sur les comportements des acheteurs BtoB face aux contenus de sites. Les résultats sont ici livrés en chiffres et en images.

Via Denis Failly, Severine Ghys
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Denis Failly's curator insight, June 21, 2013 11:01 AM

(Smart) Content marketing is King

Rescooped by Severine Ghys from The MarTech Digest
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How Do You Measure Content Marketing? | Brandpoint

How Do You Measure Content Marketing? | Brandpoint | Content Marketing ENG | Scoop.it
This infographic provides a deeper look into how to measure content marketing success.

Via marketingIO
Severine Ghys's insight:

#infographie Content Marketing

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marketingIO's curator insight, July 19, 2013 8:24 AM
  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Suzen Pettit's comment, July 21, 2013 11:58 AM
Great post! It really shows a lot of insight on how important online marketing is!
Scooped by Severine Ghys
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Content Marketing Beyond The Written Word - Business 2 Community

Content Marketing Beyond The Written Word - Business 2 Community | Content Marketing ENG | Scoop.it
In the past few years, marketing has significantly shifted away from selling to consumers and towards connecting with consumers. “Push” strategies were successful when there was higher demand on…
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BREF, j'ai passé un week-end romantique

"Bref, j'ai passé un week-end romantique". Cette parodie a été réalisée par l'Office de Tourisme de Bourg en Gironde (33). http://www.bourg-en-gironde.fr
Severine Ghys's insight:

un bon exemple de storytelling réussi. Comment rendre sexy un voyage en Gironde...Bravo à l'office du tourisme de Bourg ! 

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Comment créer un compte Twitter Entreprise ?

Comment créer un compte Twitter Entreprise ? | Content Marketing ENG | Scoop.it
Twitter, même s’il n’a pas le même nombre d’utilisateur que Facebook , peut être un outil formidable pour votre entreprise. Explications
Severine Ghys's insight:

Twitter for business

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Comment créer une page Google plus entreprise ?

Comment créer une page Google plus entreprise ? | Content Marketing ENG | Scoop.it
Google+ est maintenant indispensable pour optimiser son référencement. Quatre étapes pour créer une page Google plus entreprise facilement.
Severine Ghys's insight:

Google+ for business

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Rescooped by Severine Ghys from Content Marketing ENG
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How Do You Measure Content Marketing? | Brandpoint

How Do You Measure Content Marketing? | Brandpoint | Content Marketing ENG | Scoop.it
This infographic provides a deeper look into how to measure content marketing success.

Via marketingIO, Severine Ghys
more...
marketingIO's curator insight, July 19, 2013 8:24 AM
  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Suzen Pettit's comment, July 21, 2013 11:58 AM
Great post! It really shows a lot of insight on how important online marketing is!
Severine Ghys's curator insight, July 24, 2013 8:19 AM

#infographie Content Marketing

Rescooped by Severine Ghys from Vos visiteurs B2B ont faim, (re)nourrissez les !
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Infographie : Comment vos contenus en ligne impactent les acheteurs BtoB ?

Infographie : Comment vos contenus en ligne impactent les acheteurs BtoB ? | Content Marketing ENG | Scoop.it
CMO Council, l'association professionnelle des directeurs marketing américaine, a réalisé une étude sur les comportements des acheteurs BtoB face aux contenus de sites. Les résultats sont ici livrés en chiffres et en images.

Via Denis Failly
more...
Denis Failly's curator insight, June 21, 2013 11:01 AM

(Smart) Content marketing is King