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6 ways content marketing is like hosting Thanksgiving dinner | Cursive Content Marketing : Content Strategy & Copywriting : New Haven, Connecticut

Here’s how the steps to creating that perfect turkey day are a lot like planning and implementing a successful content marketing plan.
Sandy Pretzlaff's insight:

Great way to explain content marketing with a Thanksgiving twist!

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5 Habits of Successful Content Marketers, New Research | Social ...

5 Habits of Successful Content Marketers, New Research | Social ... | Content Marketing | Scoop.it
Read the latest research and learn the five new trends that show exactly what the most effective B2B content marketers are doing.
Sandy Pretzlaff's insight:

Need an easy infographic tool..."use of infographics has increased significantly with 38% of marketers using this tactic last year compared to 51% this year" anyone have ideas?

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3 Content Creation Tips to Win the Battle for Attention

3 Content Creation Tips to Win the Battle for Attention | Content Marketing | Scoop.it
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...
Sandy Pretzlaff's insight:

Headlines are key to successful content creation

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The Future of Content Marketing: Trends and Predictions for 2014

The Future of Content Marketing: Trends and Predictions for 2014 | Content Marketing | Scoop.it

According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better.

 

Quality is important – but how do you know if you’re really producing content that’s engaging your audience? Perhaps even more importantly, how are you measuring the results?

 

If you write and share it – will they come?

 

Let’s take a look at several new findings made as a result of a joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends...


Via Jeff Domansky
Sandy Pretzlaff's insight:

Great reminder on content development: "What can this do for me?" (me being the customer's/prospect's perspective).

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Jeff Domansky's curator insight, November 14, 2013 8:57 AM

This research report highlights important trends and offers invaluable, actionable tips for better content marketing results in 2014. Recommended reading for content marketing, PR and marketing pros. 9/10