Content Marketing
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Turning ‘tyrekickers’ into leads

Turning ‘tyrekickers’ into leads | Content Marketing | Scoop.it
Lead conversion is a critical success factor for all businesses, and it certainly holds true for franchise recruiters. (RT @EdwinaLawry: Do you know how to turn ‘tyrekickers’ into leads?
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Dream VS Reality of Digital Marketing

Sitecore recently surveyed over 550 marketing managers and media agencies, in Australia and New Zealand, about their digital marketing capabilities. The resu...
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Native Advertising Definition

Native Advertising Definition by Ryan Deiss founder of http://DigitalMarketer.com You can read the full article on Native Advertising and how to best use the...
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An Introduction to Native Advertising

In this video, Blue Fountain Media Associate Strategist Rishe Groner addresses the hot topic of native advertising. To learn more visit: http://www.Bluefount...
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The art of storytelling: What’s your story?

The art of storytelling: What’s your story? | Content Marketing | Scoop.it
By understanding your role in the customer story, your content can become more relevant and persuasive to the right audience. (What's your story?
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How to use your content as your compass - B&T Marketing & Media

How to use your content as your compass - B&T Marketing & Media | Content Marketing | Scoop.it
How to use your content as your compass
B&T Marketing & Media
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CMS Asia 2014 - Content Marketing is the new Advertising: Can agencies adapt?

Traditionally ad agencies for a long time, have thrived on big ideas, high decibel campaigns and mass media. In a TRP-based world of passive audiences, this ...
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