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Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Effective Content Marketing on Google Plus: 5 Tools to Measure Success | Content marketing | Scoop.it
Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you're among the marketers who are still figuring out the ...
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Regulators Might Have to Stop and Frisk Your Native Ads - PRNewser

Regulators Might Have to Stop and Frisk Your Native Ads - PRNewser | Content marketing | Scoop.it
Regulators Might Have to Stop and Frisk Your Native Ads
Rebecca Joyner's insight:

The key: "One thing is clear: if it’s obvious at a glance that a post was created purely to promote a brand, then it probably won’t be too successful."

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Curate or Be Curated: The Coming Age of the Curation Economy

Curate or Be Curated: The Coming Age of the Curation Economy | Content marketing | Scoop.it
The cure for information overload is coherent curation -- data-driven discovery managed by skilled, thoughtful, and in some cases expert curators.
Rebecca Joyner's insight:

"The cure for information overload is coherent curation..."

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The Future of SEO - 2013 edition

This presentation examines recent trends in search engine optimization from the Hummingbird update to Google Now. It makes predictions about the future of SEO a
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