Content Marketing
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Content Marketing
On content marketing, inbound marketing and the related.
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Brand Storytelling and HOW It Works - Content+Design, by Readz

Brand Storytelling and HOW It Works - Content+Design, by Readz | Content Marketing | Scoop.it
Brand storytelling really works and is absolutely essential, now more than ever, to the success of your brand.
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Laura Armbruster's curator insight, April 21, 2014 7:08 AM

Are you engaging others with stories? Or just slamming facts at them and crossing your fingers?

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Forbes Content Marketing Playbook Gets Mobile - Readz

Forbes Content Marketing Playbook Gets Mobile - Readz | Content Marketing | Scoop.it
The Forbes Content Marketing Playbook is a great guide for any content marketer. We added some mobile content marketing tips to it in this article.
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Why Content Should Be For the Reader First

Why Content Should Be For the Reader First | Content Marketing | Scoop.it
content should be written for the reader instead of search engines, especially because social media virality is crucial to content’s success.
Readz's insight:

Kelsey Jones explores the reasons why content should be created with the reader first mindset instead of search engines.

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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Content Marketing | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on

Via Guillaume Decugis
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Jim Green's curator insight, February 5, 2014 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 2014 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 2014 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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45% of companies say content marketing is 'highly integrated' with their SEO strategy

45% of companies say content marketing is 'highly integrated' with their SEO strategy | Content Marketing | Scoop.it
Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.
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6 Ways to Develop a Content Marketing Mindset

6 Ways to Develop a Content Marketing Mindset | Content Marketing | Scoop.it
Discover how brands can begin to think like a publisher, and make content marketing a way of life.

Via Stefano Principato
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7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic

7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic | Content Marketing | Scoop.it
Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine th

Via Thomas Faltin
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How to use content marketing for high visibility in Google Search - Plus Your Business

How to use content marketing for high visibility in Google Search - Plus Your Business | Content Marketing | Scoop.it

This article covers some of the central points of using content marketing to increase your presence in Google Search.

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SEO & Content Marketing Are More Effective VS. Splashing Content All Over a ... - Business 2 Community

SEO & Content Marketing Are More Effective VS. Splashing Content All Over a ... - Business 2 Community | Content Marketing | Scoop.it
SEO & Content Marketing Are More Effective VS. Splashing Content All Over a ...
Business 2 Community
Gone are the days when SEO was a concept of mere keyword repetition and splashing content all over the website.

Via Thomas Faltin
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The Content Marketing Forecast: 10 Predictions for 2014

The Content Marketing Forecast: 10 Predictions for 2014 | Content Marketing | Scoop.it
Content marketing.
Readz's insight:

"56% of American adults have a smartphone and 91% have a cellphone"

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Nicholas Wrulich's curator insight, April 8, 2014 11:43 AM

Europa wird im Bereich Content-Marketing rapide aufholen!

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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Content Marketing | Scoop.it

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

 

Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.

 

The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.

 

But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015.Another recent development is the launch of its own blogger contributor network, similar to LinkedIn's Influencer programme, but focusing on new talent instead of 'big names', called 'The Opener'....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 8, 2013 2:41 AM

Coca-cola's content marketing strategy takes hold and shows several important lessons.

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7 Tips to Make Your Content Marketing Succeed in 2014

7 Tips to Make Your Content Marketing Succeed in 2014 | Content Marketing | Scoop.it
In 2014, everything that has already changed about SEO will make the content marketing landscape...
Readz's insight:

"...in 2014 content marketers will have to create relevant, useful and entertaining content that’s mobile friendly and tagged for semantic search. And the content mix will have to include long form content in addition to other content types."

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Is Marketing In the Middle of Content Chaos? [Infographic] | Kapost Content Marketeer | #TheMarketingAutomationAlert

Is Marketing In the Middle of Content Chaos? [Infographic] | Kapost Content Marketeer | #TheMarketingAutomationAlert | Content Marketing | Scoop.it

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


Via marketingIO
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marketingIO's curator insight, November 25, 2013 5:52 PM

Chaos in development, chaos in management.

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Inbound Marketing vs Content Marketing - Content+Design, by Readz

Inbound Marketing vs Content Marketing - Content+Design, by Readz | Content Marketing | Scoop.it
What's the difference between inbound marketing vs content marketing?
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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

In todays Whiteboard Friday Rand discusses how looking at people and their interests may drive more traffic in the long run more so then trying to rank for s...

Via Julie Burgmeier
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Julie Burgmeier's curator insight, January 30, 2014 12:39 PM

moving in this direction for small biz...said the hummingbird as it went buzzzzz bizzzzz

Laura Armbruster's curator insight, March 10, 2014 10:49 AM

Content marketing - about people first. Readers over rankings!

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Content Marketing in 2014: Are You Prepared?

Content Marketing in 2014: Are You Prepared? | Content Marketing | Scoop.it

 

See what lies ahead for content marketing in 2014.

 

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda, Penguin, and Hummingbird have all helped to shine the spotlight firmly on the importance of content.

If you take a look at the increase in interest in content marketing versus link building, for instance, you'll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well.

 


Via Belinda Suvaal
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30 Excellent Quotes from Content Marketing Experts

30 Excellent Quotes from Content Marketing Experts | Content Marketing | Scoop.it
Here are the best of the best quotes from content marketing experts at Content Marketing World.

Via craig daniels, bContext
Readz's insight:

" 26. You can't be everything to everyone but you can be something to someone. ~ Drew Davis, Brandscaping"

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craig daniels's curator insight, October 5, 2013 8:26 PM

Sometimes a good quote is all we need to get our focus pointed and our creative juices flowing.


Such as #18. Publish Everywhere

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Best Content Marketing Tip Ever: How Appearance Determines The Credibility of Your Content

Best Content Marketing Tip Ever: How Appearance Determines The Credibility of Your Content | Content Marketing | Scoop.it
Best content marketing tip on why design is like body language.
Readz's insight:

When it comes to content the medium matters as much as the message, because design is much like body language - how we say something can be as important as what we're saying.

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Be Thankful for These 10 Online Marketing Trends

Be Thankful for These 10 Online Marketing Trends | Content Marketing | Scoop.it
Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she\'s thankful for this Thanksgiving.

Via Ian M Cooper Cole, JFS Marketing Consutants
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Ian M Cooper Cole, JFS Marketing Consutants's curator insight, November 28, 2013 2:31 PM

ten more reasons to be mobile ready

Ready Media Solutions's curator insight, February 4, 2014 12:31 PM

What's your mobile strategy?  Start meeting your new customers today.  Click here to learn how

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Why Content Marketers Need To, You Know, Read Stuff - Business 2 Community

Why Content Marketers Need To, You Know, Read Stuff - Business 2 Community | Content Marketing | Scoop.it
Why Content Marketers Need To, You Know, Read Stuff
Business 2 Community
At the heart of content creation is the ability to write.
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The Most Profitable Content in B2B Marketing [Infographic]

The Most Profitable Content in B2B Marketing [Infographic] | Content Marketing | Scoop.it
This is the type of information from Content Crossroads could transform your ROI (return on investment) – is the secret sauce? If we know which content provides the most profit, then why not focus our resources on that?
Readz's insight:

Sure enough, white papers and case studies are the type of content that actually influence purchase decisions. 

 

An afterthought: Given the mobile revolution, it seems only natural that they should be mobile-friendly.

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How to Drive Sales With Content Marketing

How to Drive Sales With Content Marketing | Content Marketing | Scoop.it
How brand propinquity can drive leads and sales online through content marketing and digital PR.
Readz's insight:

Great article on how propinquity can aid in driving sales with content marketing.

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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Content Marketing | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
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Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple

Via Ally Greer, Dan Aldridge
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Dan Aldridge's curator insight, November 4, 2013 6:18 PM

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

MarcoFabris2013's curator insight, January 20, 2014 5:43 AM

se siete incerti dell'utilità del content marketing leggendo questo articolo, che si riferisce agli USA,  potrete trovare delle valide ragioni per cambiare idea.

Monica S Mcfeeters's curator insight, January 20, 2014 1:00 PM

Helpful info for those interested in marketing with content.

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Content Marketing: Not your Grandad's Prose

Content Marketing: Not your Grandad's Prose | Content Marketing | Scoop.it
Content marketing involves a whole multi-channel strategy – and social media plays a crucial part in it, finds Danny Bradbury
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