SEO & Content Marketing Are More Effective VS. Splashing Content All Over a ... Business 2 Community Gone are the days when SEO was a concept of mere keyword repetition and splashing content all over the website.
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.
The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.
But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015.Another recent development is the launch of its own blogger contributor network, similar to LinkedIn's Influencer programme, but focusing on new talent instead of 'big names', called 'The Opener'....
In 2014, everything that has already changed about SEO will make the content marketing landscape...
"...in 2014 content marketers will have to create relevant, useful and entertaining content that’s mobile friendly and tagged for semantic search. And the content mix will have to include long form content in addition to other content types."
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See what lies ahead for content marketing in 2014.
The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda, Penguin, and Hummingbird have all helped to shine the spotlight firmly on the importance of content.
If you take a look at the increase in interest in content marketing versus link building, for instance, you'll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well.
This is the type of information from Content Crossroads could transform your ROI (return on investment) – is the secret sauce? If we know which content provides the most profit, then why not focus our resources on that?
Sure enough, white papers and case studies are the type of content that actually influence purchase decisions.
An afterthought: Given the mobile revolution, it seems only natural that they should be mobile-friendly.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.