Content Marketing
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Infografik_rankseller

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
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What Google's Hummingbird Update Means for Small Business

What Google's Hummingbird Update Means for Small Business | Content Marketing | Scoop.it
Google's Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.
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Content Curation for Startups: What Is It, Why and How To Use It

Content Curation for Startups: What Is It, Why and How To Use It | Content Marketing | Scoop.it
Find out the basics of content curation including its definition, and how to perform successful content curation.

Via Robin Good
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Robin Good's comment, September 25, 2013 10:05 AM
Thank you Randy, happy you found this one useful too.
Nevermore Sithole's curator insight, March 10, 2014 12:14 PM

Content Curation for Startups: What Is It, Why and How To Use It

Sambaseck's curator insight, September 1, 2014 10:44 AM

Content curation solves one of the biggest online problems today: discovery.

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The 3 Goals For Your Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert

The 3 Goals For Your Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert | Content Marketing | Scoop.it

What are the goals for your content marketing efforts? Many people start to stutter when they get this question.

 

The answer may not always be simple. But every content marketing program should have the same goals:

Reach. Engagement. Conversion.

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marketingIO's curator insight, September 24, 2013 10:45 PM

You can do worse compared to Michael Brenner's approach. Reach. Engagement. Conversion. If it's the mantra at SAP, then you ought to fold it into your approach.

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How Branded Content Can Make An Emotional Connection

How Branded Content Can Make An Emotional Connection | Content Marketing | Scoop.it
Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes. Find out ...
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Rankseller, la régie du content marketing

Rankseller, la régie du content marketing | Content Marketing | Scoop.it
Marre des pubs traditionnelles ? Essayez donc Rankseller, une autre vision de la publicité en ligne.
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Bloggerstudie 2013: Was Unternehmen und Blogger daraus lernen können

Bloggerstudie 2013: Was Unternehmen und Blogger daraus lernen können | Content Marketing | Scoop.it
Eine spannende Umfrage führte rankseller, Marktplatz für Blog-Marketing, mit 2.344 Bloggern (von 48.000 angeschriebenen Kontakten) durch und veröffentlicht
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Dmexco: the four trends that are 'turning visions into reality' | Marketing Magazine

Dmexco: the four trends that are 'turning visions into reality' | Marketing Magazine | Content Marketing | Scoop.it
Dmexco: the four trends that are 'turning visions into reality', Matt Champion (below, right), media services director at mobile agency Fetch, runs through the big trends at this year's Dmexco digital media convention in Cologne.
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Does your SEO copy leverage the rule of three?

Does your SEO copy leverage the rule of three? | Content Marketing | Scoop.it
Want to give your SEO copy a little punch? Discover why three is the magic number for powerful content. Learn more!
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Helping Startups Earn Through Blogging, RankSeller

Helping Startups Earn Through Blogging, RankSeller | Content Marketing | Scoop.it
The Startup Magazine business blog with an editorial focus on developing a business resource for startups and entrepreneurs.
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Helping Startups Earn Through Blogging, RankSeller

Helping Startups Earn Through Blogging, RankSeller | Content Marketing | Scoop.it
The Startup Magazine business blog with an editorial focus on developing a business resource for startups and entrepreneurs.
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The #1 Small Business Marketing Idea - Infographic | Ignite Spot

The #1 Small Business Marketing Idea - Infographic | Ignite Spot | Content Marketing | Scoop.it
View our infographic on one of the best small business marketing ideas available. When used correctly, it will build your audience quickly!
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… | Content Marketing | Scoop.it
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Epic Content Marketing Advice

Check out the new book "Epic Content Marketing" by Joe Pulizzi. Julie Fleischer, Director of Media & Consumer Engagement at Kraft Foods, shares her advice on...
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The 6 Principles of Epic Content Marketing - CMI | #TheMarketingAutomationAlert

The 6 Principles of Epic Content Marketing - CMI | #TheMarketingAutomationAlert | Content Marketing | Scoop.it
The ultimate goal of our content marketing efforts is to "move" our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories...

 

Excerpt...

 

Epic content fills a need: Your content should address some unmet need or answer a question your customers have. It needs to be useful to them in some way — above and beyond what you offer in the way of products and/or services. In some cases, it may fill an emotional need (like Coca-Cola’s content and Red Bull’s storytelling efforts aim to do).

 

It communicates consistently: The primary hallmark of a successful publisher is consistency, both in terms of quality and delivery. Epic content reliably delivers on the promises your brand makes. Whether you are asking your audience to subscribe to a monthly magazine or daily email newsletter, you must ensure that they receive what they signed up for and that it always arrives on time and as expected. This is where so many companies fall down.

 

It requires you to find your unique, and human, voice: The benefits of not being a journalistic entity is that you have nothing to hold you back from being… well… you. Find what your voice is and share it. If your company’s story is all about humor, share that. If it’s a bit sarcastic, that’s okay too.

 

It expresses a point of view: This is not encyclopedia content. You are not giving a history report. Don’t be afraid to take sides on matters that can position you and your company as an expert. Chipotle’s runaway viral hit The Scarecrow clearly has a point of view — that locally sourced and responsibly produced food is, well, superior to how most food is processed today. Don’t be afraid to take stances like this.

 

It is devoid of “sales speak”: At Content Marketing Institute, when we create a piece of content that is about us vs. an educational post, it only garners 25 percent of the average page views and social shares our content normally drives. The more you talk about yourself, the less people will share and spread your story. It’s that simple.

 

It’s recognized as the best of its breed: Though you might not be able to achieve this at the very beginning, the ultimate goal for your content is to be considered the best in its class. I know it may sound overly simplified, but if you expect your customers to spend time with your content, you must deliver amazing value to them, and nothing less.


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marketingIO's curator insight, September 22, 2013 10:57 PM

Pulizzi's been doing this for a while, so you need to pay attention. Useful article? Yes, as a means to audit your content production.


  • See the article at from contentmarketinginstitute.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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sociopo - easy social seeding (Erklärvideo)

Wie kann ich Videos, Bilder oder auch Links zu Produkten / Dienstleistungen im Social Web teilen, um somit meine Zielgruppe direkt anzusprechen? sociopo ist ...
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Content Marketing | Visual.ly

Content Marketing | Visual.ly | Content Marketing | Scoop.it
Customized & Branded Content: On the Rise
More and more brands and businesses are turning to outsourced creative branded content to help them excel in
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German blogger servey by rankseller [INFOGRAPHIC]

German blogger servey by rankseller [INFOGRAPHIC] | Content Marketing | Scoop.it
Blogs as far as the eye can see. And yet the blogosphere is still largely unexplored. Facts and figures about the motivation and background of bloggers are scarce. rankseller, the […]
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Can You Pass This Content Marketing Test?

Can You Pass This Content Marketing Test? | Content Marketing | Scoop.it
Most content marketing authorities should ace the quiz below. But no worries if you don’t ... we’ve got you covered (I’ll explain). As you probabl
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Eine neue Musikfestivalbesucher-Typologie in der Erlebnisgesellschaft | Kulturmarketing Blog

Eine neue Musikfestivalbesucher-Typologie in der Erlebnisgesellschaft | Kulturmarketing Blog | Content Marketing | Scoop.it
Eine neue Musikfestivalbesucher-Typologie in der Erlebnisgesellschaft
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